Attorney / Lawyer SEO
-
Hey Guys,
How do you handle keywords for an attorney going after local keywords.
City, Keyword Attorney? Example: Dallas, TX DUI Attorney
City, Keyword Lawyer? Example: Dallas, TX DUI Lawyer
City, Keyword Attorney / Lawyers? Example: Dallas, TX DUI Attorney / Lawyer?
Looking forward to good responses!
-
I thought you were mainly interested in keyword research and not about on-page SEO. In that case, Irving's answer is good.
For your title tag, you could also use the lawyer's name to keep it more natural i.e.: "DUI Attorney in Dallas John Doe" or "John Doe DUI Attorney in Dallas TX"
-
Great answer and thank you!
-
Yes, I understand that. You build the page titles based on what people are searching for. I don't have time to do any testing, thus the reason I asked the board for their expert opinion.
-
main keyword first and then secondary. the most important main keyword should be at the beginning of your title tag. so depending on the keyword research, probably something like:
DUI Lawyer in Dallas Texas | Drunk Driving Attorney in TX
DUI Attorney in Dallas TX | Drunk Driving Lawyer in Texas
EDIT: note both state and abbreviation are included, and secondary keywords (going on intuition here based on a previous client) "attorney" and "drunk driving"
ALSO:
Make sure your Google local and + page is set up and completed with all your info and website. Local searches will show places pages and you want to be in the 7 pack! at least and even better at the top of that pack. Have clients take the time to give you positive reviews on your places + page too, very important!
-
To come up with good local keywords, you have to think as if you were one of his potential customers:
I don't usually search like "Dallas, TX dui attorney" but instead "dui attorney in dallas" or "dallas dui attorney" or "dui lawyear in dallas tx".
Come up with all possible variations and see what works best. I would even recommend you to set up a test adwords campaign using exact matched keywords and see which ones have the most traffic. You can also use phrase and broad match to find new keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Photographer home page seo
I have a question about the best way to optimize a photographer's homepage for SEO. It's a simple answer if you specialize in one or two things but in my experience many beginner (and even seasoned photographers) will shoot whatever they can get their hands on. Perhaps you mainly shoot weddings and engagement sessions but you also shoot newborns from time to time, family photos, high school seniors and generic head shots. Granted the short answer may be to simply suggest that they specialize however coming from the photography world that isn't always feasible. Of course we'd suggest that they should create a page for each specialty to optimize for that specific keyword, but I'm talking mainly about the home page. Dallas Wedding Engagement Family Newborn headshot photographer looks pretty spammy and I'm sure Google won't like that either. In some cases you can definitely group things together, like family, senior portrait and new born could feasibly be grouped into "Dallas family portrait photographer" etc, but in other instances where you shoot everything not so much. So with that being said, in terms of optimizing both the title tag and content on the page (easier to separate out) what would your advice be?
Keyword Research | | GNeil0 -
Wordpress SEO: Category page + Product page or only category page?
Trying to improving my website's ranks on google for a specific keyword (e.g. Samsung S6), I'm thinking about doing some experiments. I've a wordpress based blog. Now, I've the category "Samsung S6" (url: example.com/samsung-s6), with only the latest 6 news (with excerpts) + pagination. This ranks good, but it's a bit ugly as a landing page and I want a better rank. I could improve this page by customizing the template and adding some static text, but it could be a time-consuming solution considering that I'm using a third party theme and I should check this every update. Also, it's harder to customize this page then the next solution: I'm thinking about creating a new page Samsung S6 (url: example.com/samsungs6). This page will contain a product overlay (e.g. RAM, HD, screen size etc.), + product description with features and a small review of it's elements (e.g. camera description with results, suggested applications etc.) + some images/youtube videos + latest 6 news (without excerpts) + some links to other relevant pages in my website for that product, including a link to the category page. What will happen in terms of SEO? Any idea if the new page could rank better than the category page, considering that it has more static elements? Not sure if google could detects duplicates, or two page comepting for the same keyword on the same website is a bad thing. Which are your ideas? Is it ok to have two pages competing for the same keyword on the same website?
Keyword Research | | daimpa0 -
Parent pages and seo
Hi Im designing a new website and want my seo to be as good as poss. (obviously 😉 ) What the situation with parent pages and urls. My idea is this keyword dog training with a page all about dog training. but then another page would be whistle training. is there any benefit or disadvantage to so it this way www.mysite.com/dog-training/whistle-training/ Thanks
Keyword Research | | TIG990 -
Cheap/ Discount/ Value/ Sale Keywords
Hi, Does anyone have any experience in targeting cheap/discount/value etc keywords in an SEO campaign? I'm interested to find out: How Google perceives these keywords, as the search results are only very slightly different if you search with or without a 'cheap' keyword. Whether Google differentiates between 'cheap synonyms ie 'cheap' and 'affordable'. There are far higher searches for 'cheap' but affordable is much more user- and conversion-friendly. Thanks, Karen
Keyword Research | | Digirank0 -
How would you optimise a site for close variations of a keyword, such as [data capture + application/app/software/technology/tool/solution]
Hey all, We're a data capture app looking to optimise our site: akkroo.com. There are lots of industry-specific & use-case-based content pages we can create, but how should we optimise our site to capture traffic for keywords that could (almost) be classified as synonyms? Particularly, I'm thinking keywords such as: data capture app data capture application data capture software data capture tool data capture tools data capture technology etc. My industry-specific pages will all have completely unique content, but I'm struggling to work out how I should architecture pages that target keywords that are almost identical, such as the list above. The content on these pages would technically be 'unique', but each page would be very similar to one another. And how would we link to these pages internally? I can't really see it adding to the user experience, but I can't see how I can target all of these keywords without having individual pages for each... Thanks in advance for any help that can be shared; appreciate it! Brian
Keyword Research | | brandrsn0 -
SEO for small, independent insurance agencies -- is it possible?
I work with a lot of small, independent insurance agencies and have found through keyword research that most people search for insurance by state (e.g. pennsylvania auto insurance) or simple by product (e.g. auto insurance). Only if an agency is located in a densely populated city like San Francisco do I see people searching for insurance by city. As you can probably guess, these keywords are extremely competitive. Big companies like Geico and Progressive tend to take over page one for these searches. So, if I'm trying to optimize a website for an insurance agency in Quakertown, PA, for example, a small town with very few monthly searches (zero according to Google's keyword tool), how should I focus my on-page SEO efforts? Should I focus on "state + insurance," "city + insurance," or a combination of both? Or am I approaching this all wrong? Thank you in advance for your help. I'm feeling really stumped and would appreciate any fresh perspective.
Keyword Research | | copyjack0 -
Local SEO: By city, by multiple cities, or by region?
My client is a kitchen remodeling company in Sterling, Virginia and is trying to rank well in local results. I am struggling with keyword selection mostly because I am still learning about local SEO. The city the company is located is Sterling, however their business comes from several other close by cities like Reston, Herndon, and Fairfax (Nobody lives in Sterling so they don't care too much about owning that in search engines). Is the right strategy: 1. Choosing one city and focusing on that (kitchen remodeling in reston, VA) 2. Optimizing for multiple cities (kitchen remodeling, reston, herndon, fairfax...) 3. Optimizing for an entire region (kitchen remodeling, northern virginia) I know it's hard to answer this with little information but gut reactions would be appreciated. I am a new SEOmoz member so excuse me if this question is too specific for this forum. I'm still getting a feel for the community. Thanks! Sean
Keyword Research | | KevinBloom0 -
Start to SEO
I'm just starting out in SEO and would like some pointers as to where to start with things. I have a few sites that I've been passed to do some SEO stuff on and was wondering where people find the right keywords to optimise for.
Keyword Research | | Tinderbox0