Root directory vs. subdirectories
-
Hello.
How much more important does Google consider pages in the root directory relative to pages in a subdirectory? Is it best to keep the most important pages of a site in the root directory?
Thanks!
-
Howdy nyc-seo,
This is a really good question with lots of implications. Although there's no single "right" answer, there are a few things you might want to consider:
- Subfolders are good for organizational purposes and as such can help structure your content. For example, SEOmoz puts all the blog content under seomoz.org/blog
- Subfolders can contain keywords that help with CTR and possibly with rankings. This may be good in certain situations, like in ecommerce. i.e. example.com/bird-feeders/hummingbirds
- That said, shorter domains tend to perform better in search results, and you want to avoid keyword stuffing in your URLs.
- Also, too many subfolders and you can run into some crawling issues. In these cases, it's best to keep your site architecture as "flat" as possible, without too many additional layers of sub-directories.
Some additional resources that may help:
- http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
- http://www.seomoz.org/blog/site-architecture-for-seo
Hope this helps! Best of luck with your SEO.
-
Thank you.
-
Google Does consider pages more important in the root dir as compare to sub directories as far as i think!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CcTLD + Subdirectory for languages
Hey, a client has as .de domain with subdirectories for different languages, so domain.de/de, domain.de/en, domain.de/fr etc. hreflang Tags are implemented, so each subdirectory of each language references to the other languages, so for domain.de/en it is: My question is about the combination of ccTLD + language subdirectory. Do you think this is problematic for Google and should be replaced with .com + language subdirectory? We have lots a high quality domains (from countries with corresponding languages) linking to .de/de and .de/en, some links on .de/fr & .de/es and 0 links pointing to .de/cn. Thanks in advance!
Technical SEO | | Julisn
Julian0 -
Subdirectories and Domain Authority
Hello, A subdirectory consolidates domain authority vs a ccTLD approach. However, for example, if a domain has been well established in the UK i.e example.com, is that domains authority diluted if a subdirectory is created i.e example.com/es Will some of the link juice attained on www.example.com be shared throughout www.example.com/es and therefore initially impact search visibility for www.example.com? I understand it works both ways as well, as any links attained on www.example.com/es will benefit the example.com domain. Thanks
Technical SEO | | SEONOW1230 -
How do I optimize a website for SEO for a client that is using a subdirectory as a seperate website?
We launched a subdirectory site about two months ago for our client. What's happening is searches for the topic covered by the subdirectory are yielding search results for the old site and not the new site. We'd like to change this. Are there best practices for the subdirectory site Specifically we're looking for things we can do using sitemapping and Webmaster tools. Are there other technical things we can do? Thanks you.
Technical SEO | | IVSeoTeam120 -
Easy Question: regarding no index meta tag vs robot.txt
This seems like a dumb question, but I'm not sure what the answer is. I have an ecommerce client who has a couple of subdirectories "gallery" and "blog". Neither directory gets a lot of traffic or really turns into much conversions, so I want to remove the pages so they don't drain my page rank from more important pages. Does this sound like a good idea? I was thinking of either disallowing the folders via robot.txt file or add a "no index" tag or 301redirect or delete them. Can you help me determine which is best. **DEINDEX: **As I understand it, the no index meta tag is going to allow the robots to still crawl the pages, but they won't be indexed. The supposed good news is that it still allows link juice to be passed through. This seems like a bad thing to me because I don't want to waste my link juice passing to these pages. The idea is to keep my page rank from being dilluted on these pages. Kind of similar question, if page rank is finite, does google still treat these pages as part of the site even if it's not indexing them? If I do deindex these pages, I think there are quite a few internal links to these pages. Even those these pages are deindexed, they still exist, so it's not as if the site would return a 404 right? ROBOTS.TXT As I understand it, this will keep the robots from crawling the page, so it won't be indexed and the link juice won't pass. I don't want to waste page rank which links to these pages, so is this a bad option? **301 redirect: **What if I just 301 redirect all these pages back to the homepage? Is this an easy answer? Part of the problem with this solution is that I'm not sure if it's permanent, but even more importantly is that currently 80% of the site is made up of blog and gallery pages and I think it would be strange to have the vast majority of the site 301 redirecting to the home page. What do you think? DELETE PAGES: Maybe I could just delete all the pages. This will keep the pages from taking link juice and will deindex, but I think there's quite a few internal links to these pages. How would you find all the internal links that point to these pages. There's hundreds of them.
Technical SEO | | Santaur0 -
Duplicate Title tags vs. View All for search results
I run a directory and some search queries give almost 1000 unique results. My moz campaign tells me that I have around 1,300 duplicate title tags etc. I read online about canonical, rel=next/prev, also about having a 'view all' page just for google (page links, not search queries), but if I do this, wouldn't the slowness mean google won't index it? So the question is what is the best thing to do?
Technical SEO | | tguide0 -
Blog archives vs individual articles
In a client's blog, you can find each individual article pages as well as aggregate of articles per month or sometimes per day (including each entire article). The problem is that the article appears twice, once in a dedicated page (article page) and once with other articles (in the archive). Is there a specific SEO approach to this type of situation? Is there duplicate content? What page name should I give each archive (if at all), as there are quite a few? Thank you
Technical SEO | | DavidSpivac0 -
How long does it take for traffic to bounce back from and accidental robots.txt disallow of root?
We accidentally uploaded a robots.txt disallow root for all agents last Tuesday and did not catch the error until yesterday.. so 6 days total of exposure. Organic traffic is down 20%. Google has since indexed the correct version of the robots.txt file. However, we're still seeing awful titles/descriptions in the SERPs and traffic is not coming back. GWT shows that not many pages were actually removed from the index but we're still seeing drastic rankings decreases. Anyone been through this? Any sort of timeline for a recovery? Much appreciated!
Technical SEO | | bheard0 -
Backlinks to home page vs internal page
Hello, What is the point of getting a large amount of backlinks to internal pages of an ecommerce site? Although it would be great to make your articles (for example) strong, isn't it more important to build up the strength of the home page. All of My SEO has had a long term goal of strengthening the home page, with just enough backlinks to internal pages to have balance, which is happening naturally. The home page of our main site is what comes up on tons of our keyword searches since it is so strong. Please let me know why so much effort is put into getting backlinks to internal pages. Thank you,
Technical SEO | | BobGW0