Why is my client ranking no.3 for a competitive keyword?
-
Hey guys,
I'm doing a bit of detective work and I'm trying to understand why my client is ranking no.3 for the keyword "office desks" on google.ie.
The strange thing about this is that 'office desks' is not in the
1. title tag
2. url
3. h1 tag
4. anchor text of the internal links
5. anchor text of the external links
'Office furniture' however is the optimised keyword here however this appearing no. 35 in SERPs for the same url.
Any ideas what this might be?
Regards
Rob
-
Thanks Aleyda. I think your right. Interesting all the same. Perhaps I should insert office desks in to the title and see what happens.
Thanks
Rob
-
Hi there,
I've checked your ranking with a non-personalized result and I see your website is ranking with this specific page: www.office1web.ie/office-furniture that has in its title both the Office and Desks keywords:
"Office Furniture** | Desks and Desking | Tables at Office1web.ie**"
As you can also see in this screenshot: http://www.screencast.com/t/tuMZvCKku
Additionally, although the page content is targeting the "Office Furniture" keyword is also featuring information about Office Desks which mixed with any potential incoming external or internal links with this anchor text and the overall popularity of this specific page (along with the relatively low competition that you can verify with the domain popularity and page popularity of the other ranking pages) could positively influence its rankings for this query.
I hope this helps!
Aleyda
-
Thanks Jesse. It is a bit of an eye opener and you might be right.
Would be interested in second opinion if anybody's can garner another reason or back up Jesse's?
cheers
Rob
-
my apologies! early monday morning here and my blurry eyes didn't catch the irish engine.. oops
anyway, my guess would be that "office desks" simply has less competition as a keyword in google.ie... one page in from the linked page has a paragraph that reads as follows:
Desks
In the working environment, the desk is a key element. If you want happy workers then make sure they have the right office desks – ones that are comfortable to sit at all day and which are practical for the work performed at them. At Office 1 Web we have a huge range of office desks to suit your needs. Office desks range from the minimalist and modern to the executive and formal – check out the full range to see which ones are right for your office. There are a huge amount of office desks to choose from, so we have broken it down into handy categories to help you find the right office desk for you:
That page is clearly optimized for the word "Office Desks" and could very easily be pulling weight from the other referring page, especially seeing as how there are something like 947 internal links there..? I could be off on that. Sorry not spending a ton of time looking at it.
I'm not sure I'm being helpful. I'm going to go grab some more coffee and see if I can't get my eyes and mind to awaken.
Good luck!
-
Hi Jessie,
Thanks for your response.
The client is www.office1web.ie/
I have cleared my cache and have been searching incognito but no change.
It should be searched on the .ie engine so try this link to see what I mean.
Regards,
Rob
-
which one is your client?
when I google "office desks" i get
1.) office depot
2.) amazon
3.) office max
Try a de-personalized search, I think your cache is affecting your google results.
Check this link and tell me what you see: https://www.google.com/search?q=office+desks&pws=0
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google not giving ranking to the intended page of my website.
Hello friends, This is my very first question, I hope I will explain my issue correctly. I have created two pages related to SSC CGL keyword on my website: https://www.ibtindia.com/ssc-cgl-notification-exam-date 2) https://www.ibtindia.com/ssc-cgl-apply-online I want to target the keyword SSC CGL Apply Online on the 2nd URL but Google is only considering the 1st page for all the "apply" related keywords as well. Can anyone suggest to me how to get the second page in rankings for its intended keywords? I will be very thankful for this help. I tried adding image but its showing dummy. Please you can check it op GOOGLE SERP Second page
Search Behavior | | namitathakur0 -
Google keyword planner shows low search volumes
Hello, There are some terms that you'd expect to see a lot of results. In fact, in the old days of Keyword Tool, I recall seeing thousands of results for a keyword like "anderson cooper". Today, I see a small amount as a monthly average. Am I doing something wrong? All I really want to do is find search volumes on particular keywords either globally or local to a country. And it's proving soo hard! 😞 Screen_Shot_2013_11_26_at_11_13_20_PM.png
Search Behavior | | mhamilton0 -
How to Track Keywords Locally?
Does anyone know how to track keyword rankings locally? Like, if I want to track the ranking for "pizza" for people who search that in our local area? Thanks!
Search Behavior | | fiberglass0 -
Will creating sub folders for foreign versions of the website, remove rank juice from the main site?
Hi, We plan to create sub-folders for our german, spanish and italian language versions. If we do will this pass rank juice to the new sites, but at the same time badly effect our main site, regards link juice/serp? Or is this not such a huge factor in people's experience? Many thanks. James.
Search Behavior | | Quime1 -
Need to rank xxx.com to 2 locations
Hi, I have a voip service, currently my keywords are ranking good in US. But i would like to rank them for India too. As i am selling India based voip services. I have a single domain .COM and no country specific domain. Here what i am planning to do. I would change the setting in Google webmasters central to change the target country to USA. And then i will do on page seo to match keywords related to India. Is there anyother suggestions? please let me know.
Search Behavior | | Dexx220 -
Keyword Search Historical data?
Is there a way to track the history of keyword search over time. I.E. the frequency of the Google search of the phrase 'unpasteurized milk' from 2006-2012 to see trending patterns.
Search Behavior | | preventionaid0 -
Anyone else hit by Panda 3.3?
http://searchengineland.com/google-confirms-panda-update-link-evaluation-local-search-rankings-113078 or indeed any other other 40 changes Google have announced? http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html Unfortunately I have in a bad way. Almost exactly a year after it first happened with Panda! I'm Angry!
Search Behavior | | PeterAlexLeigh0 -
"Near" perfect Keyword domain matches - Which would you choose?
Hi, I was wondering on your thoughts, or if any tests had been done on the best format of "near" perfect keyword domain matches. Suppose I am not really interested in branding, and I am principally after the bonus given to exact keyword matching, but all the exact match high level extensions have gone - whats the next best solution? Suppose I am after the term "car hire", and on my website I want to target many different location keywords such as - "Car Hire London" My main extensions are gone, but I have the options to go for:: Additional Word at the FRONT:
Search Behavior | | James77
Number - eg 4:
4carhire.co.uk -> gives me -> 4carhire.co.uk/london/
Geo association - eg uk:
ukcarhire.co.uk -> gives me -> ukcarhire.co.uk/london/
Info term - eg compare:
comparecarhire.co.uk -> gives me -> comparecarhire.co.uk/london/ Additional Word at the END: Number - eg 4:
carhire4.co.uk -> gives me -> carhire4.co.uk/london/
Geo association - eg uk:
carhireuk.co.uk -> gives me -> carhireuk.co.uk/london/
Info term - eg compare:
carhirecompare.co.uk -> gives me -> carhirecompare.co.uk/london/ Which of the domains would be best to benifit when a term like "Car Hire London" is typed in ?? If you were to choose a domain which would you go for and why?0