Keyword density
-
hi there! to what extent is important "the keyword density" factor in the website optimization? I've read in the net that it's no more relevant but I'm not sure. In case has an impact in the SERPs, is there a % considered as appropiate or "reference" in the SEO world?
Thanks.
-
thanks Kyle!
-
Hello Juan,
Probably the best thing to do is forget about it. If you write naturally about and around your subject with the correct grammar Google will work out what you're talking about and you won't need to repeat yourself for the sake of keyword density.
So there's no need to worry about keyword density. No need at all.
Keyword density: there's no need to worry about it.
K
-
Keyword usage is highly important, how as the prior poster said keep it natural. I mean think about it, if your website is about Hotdog Manufacturing it would only make sense to have that phrase used frequently. The actual ratio of keyword vs total words does not have an exact formula, however if you just keep in mind natural You should be fine. If the phrase is scattered to heavily (keyword stuffing) then you could get penalized. Good luck!
-
ok Thanks Branagan.
-
It sure does have an impact, but you probably wouldn't want to "calculate" it, just keep it natural and focus on the user, as long as you do that and you're not trying to manipulate the search engines you should be on the safe side :).
Check point three on the following video:
10 Myths That Scare SEOs But Shouldn't
And remember Google is good at semantics, so even if you feel the need to repeat a concept, you can do that providing a richer user experience without having to worry about specific terms.
Hope it helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After 301 redirection non-English keyword points to English language pages
We had multilingual website on .co.uk domain and somewhere in April, we've done 301 redirection from domain1.co.uk pages which were in Polish language to domain2.com/pl domain and now for some Polish keywords Google SERP sometimes shows English pages (.com) and sometimes polish pages (.com/pl). Previously co.uk/en had English content and that got redirected to .com. What could be the reason? Thank you for all responses.
On-Page Optimization | | Optimal_Strategies0 -
Wrong pages ranking for specific keywords
Hi moz community We're currently experiencing a lot of our pages ranking for the wrong keyword in the SERPS. Take "womens ski wear" for example, the page rainking via Google links to https://www.dare2b.com/womens/jackets-coats/ When we have an optimized page here https://www.dare2b.com/womens/shop-by/activity/ski/ that imo is more suitable and has the correct H1, meta tile etc. So I'm at a loss to see why google see the jackets page more relevant? Any help on this much appreciated
On-Page Optimization | | KMCBRIDE0 -
Is the meta title written only for google (try to stuff in as many keywords as possible) or is there a user experience aspect as well?
Is the meta title written only for google (try to stuff in as many keywords as possible) or is there a user experience aspect as well?
On-Page Optimization | | whiteonlySEO0 -
Homepage target keyword less volume than subcategory keyword
As an example - let's say that I have an online store that sells home accessories. Within my store, I have categories like "kitchen accessories", "bedroom accessories", and "bathroom accessories" among others. Naturally I would want my homepage to be the broadest keyword that best describes my store's offering (i.e. "Home Accessories"). Then, on my sub-category page, I would target "Kitchen Accessories". In this example - let's assume "Kitchen Accessories" has more search volume than "Home Accessories". Would it be better to focus on that keyword on my homepage instead? Example Current Homepage Title: "Beautiful Home Accessories - Crate + Feather" Alternate Homepage Title: "Bath, Bedroom, and Kitchen Accessories - Crate + Feather" Which one would you do assuming everything is equal aside from search volume?
On-Page Optimization | | clarasboutiqueusa0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
Forcing keywords into domain structure
Hi there, Over the last few years, I've seen people structuring their site so that their main content is all housed in a folder named after the site's primary keywords. For example, if I had some content about home insurance, normally naming conventions state that I might put the content at a URL such as: www.mydomain.com/home-insurance However, some sites, may change this structure to include their main keyword again in the URL string: www.mydomain.com/insurance/home-insurance The folder 'insurance' would normally hold the site's Sitemap to increase internal linking strategy too. I'd be really interested to hear whether anyone has seen any serious benefits from re-structuring their site in this way? What are your thoughts on this? Thanks,
On-Page Optimization | | theshortstack0 -
Brand keyword is on every page
Suppose a website is devoted to a selling a modest number of products that are sold under one brand name. For example, the site might have product pages for Chevy Camaro, Chevy Suburban, and Chevy Volt, and many other pages related to Chevy. Chevy is in the domain name and on virtually every page. Competitors are also selling Chevy's and you want to rank well on the keyword "Chevy". One SEO rule is limit a keyword to one optimized page, and if it appears on other pages, minimize the use of the keyword on other pages, and pass links to the optimized page. However, it can be really challenging to write prose without using the brand name, particularly if the brand name is of the form "brand training method" or "brand learning center". The other pages can't say "training method" or "learning center". They need to say "brand training method", etc. What are the tactics to rank for a brand name when it appears on virtually every page? Best,
On-Page Optimization | | ChristopherGlaeser
Christopher0 -
SEO Titles and Keyword Density
Hey guys, I'm doing some on page SEO for a few clients and I've always wondered about this question. I have read tons of articles on the perfect <title>tag, but they don't often mention this.</p> <p>So my titles, like most others follow this format:</p> <p>Keyword 1 | Keyword 2 - Company</p> <p>So say for example I am trying to rank for 'life insurance' and 'life insurance quote' for 'axa sunlife'.</p> <p>It's my assumption that the title should be:</p> <p>Life Insurance Quote - Axa Sunlife</p> <p>rather than:</p> <p>Life Insurance | Life Insurance Quote - Axa Sunlife</p> <p>Am I right in thinking that putting it twice has no added value, and could in fact have an adverse effect?</p> <p>Thanks,</p> <p>Lewis.</p> <p> </p></title>
On-Page Optimization | | SEOMyGod0