Knowledge Graph SEO Factors
-
I notice when I search for my clients brand name it pulls up the Google local info and Google+ stuff, knowledge graph etc, as well as a section at the bottom, 'People Also Search For' and lists a number of the clients competitors. However when I search one of the competitors no Google local or knowledge graph stuff comes up. Client obviously wants to limit promotion of the competitors. Does anyone have any experience with this? I know Google Author rank seems to play a factor in knowledge graph results? Are the competitors doing anything on their end SEO wise?
What can be done to limit this?
Thanks for any help!
-
First of all Author Rank is not existing as a ranking factor (yet), so it would be better talking about Authorship.
When it comes to Knowledge Graph, the specific case you are referring to is all about Google Plus Local, hence if you want to appear in box on the right you should have your Google Plus Local page well configured.
in the case of being in the knowledge graph for your own name, be aware that you should be a node in the knowledge graph for really appearing there in a not personalized search. If not, you will appear in the Knowledge box only in personalized searches and to those users who had circled you on Google+. Hence, if you want to appear there - in a personalized environment - the best is being very active on G+, becoming relevant there so that you have a lot of people circling you.
Related to the carousel "Users also searched....", that is build by Google using its own Knowledge Base. Somehow it is a sort of "related searches". For instance, if you search for Danny Sullivan, in that carousel you will find Matt Cutts, Vanessa Fox and others search marketers or people related to search marketing.
So, if you are not seeing yourself in the carrousel, that means that Google does not have such a significant search volume metric for you so to justify you appearing there. But if you are able to do branding so that users start using your name/brand name to search you/your brand, then there's a chance for you to appear also there.
-
So that's what influences the knowledge graph?Good to know. Is there official word from Google on that?
-
Hi there,
My best advise would be to obliterate the competition with positivity. Get a logo or photograph in that knowledge graph section, get as many reviews as you can and make your own website as good as possible.
Google will always recommend competitors (or other results you don't want to be associated with) in one way or another. I think the best course of action is to make your site as good and valuable as possible, if your site is optimised and has a high click-through rate you shouldn't need to worry about the competition.
Hope that helps!
- Andrew
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is that trailing slashes necessity for an SEO doing blogs
Hi, I have a website, https://australiatimenow.com.au/ I would like to remove the trailing slash and move to .HTML formal. I have never done SEO on my articles. Is that, any issue causes if I move to .HTML format?
White Hat / Black Hat SEO | | joshnajenny0 -
Ranking without SEO?
We have a client that we've been doing white-hat SEO for for over 3 years and they've always been number 1 in Google for all their targeted keywords. This year, their competition has been ranking above them and our client has been pushed towards the bottom of the first page. After thorough research, we discovered that this competitor is doing no SEO at all, just regular PR which our client is also doing. Our client is even spending money in Adwords and their competition isn't. Can anyone explain how a website that does zero SEO can magically be ranked at the top now and above our competitor who we're doing everything possible for?
White Hat / Black Hat SEO | | SEOhughesm0 -
Adult Toy Store SEO
Hi fellows, I'm not so strange to SEO. I have been promoting our spiritual network through SEO and we have received great returns from it. I'm planning to promote an adult toy store via SEO. I have never done any adult store promoting before but I think there are a lot of down sides to it, such as: #1 When I search related keywords many porn websites show up; I assume it seems spammy to google's eye. Also most of the links that I will get are probably from porn websites due to relevancy. #2 Many of our returning customers are coming from retargeting but I assume there is no adult promotion via google display. Is that right? (It's not SEO related) I'm wondering to know if google is against adult content in any way? Any feedbacks are appreciated.
White Hat / Black Hat SEO | | Arian-Ya0 -
Sitelinks Search Box impact for SEO
I am wondering how the relatively new sitelinks search box impacts the SEO rankings for a specific site or keyword combination - do you guys have any experience or bechmarks on this? Obviously it should help on getting more real estate on the SERP page (due to adding the search box), but do you also get extra goodwill and improved SERP position from adding it? Also, is the impact different on different type of terms, let's say single brand or category term such as "Bestbuy" (or "coupon") or a combination term "Bestbuy Apple" (or "Dixons coupon")? Thanks in advance!
White Hat / Black Hat SEO | | tjr0 -
Asynchronous loading of product prices bad for SEO?
We are currently looking into improving our TTFB on our ecommerce site. A huge improvement would be to asynchronously load the product prices on the product list pages. The product detail page – on which the product is ordered- will be left untouched. The idea is that all content like product data, images and other static content is sent to the browser first(first byte). The product prices depend on a set of user variables like delivery location, vat inclusive/exclusive,… etc. So they would requested via an ajax call to reduce the TTFB. My question is whether google considers this as black hat SEO or not?
White Hat / Black Hat SEO | | jef22200 -
Hit by negative SEO
I think my site got hit by a negative SEO campaign. We got nailed by the latest Google update and our traffic dropped significantly. We don't buy links, ask for links, do link exchanges, etc. Since the last update was all about spammy backlinks, I downloaded backlinks from Google Webmaster Tools just to see if there was any info in there. There are tons, hundreds, thousands of backlinks from spammy sites to us. Sites that are spammy as heck and sell backlinks on the footer. I can only assume someone went after us with a negative SEO campaign. We're the #3 site in a hot market. Is the only way to combat this to disavow all those spammy backlinks with the Google disavow tool? We also have a manual penalty on our site as well. I've asked for a reconsideration request and have heard nothing. Please advise.
White Hat / Black Hat SEO | | CFSSEO0 -
Vendor Descriptions for SEO... Troublesome?
Howdy! I have been tossing this idea around in my head over the weekend and I cannot decide which answer is correct, so here I am! We a retailer of products and is currently in the midst of redesigning our site-- not only design but also content. The issue that we are facing is with product descriptions from our vendors. We are able to access the product descriptions/specs from their websites and use them on ours, but my worry is that we will get tagged for duplicate content. Other retailers (as well as the vendors) are using this content as well, so I don't want this to have an adverse effect on our ranking. There are so many products that it would be a large feat to re-write unique content-- not to mention that the majority of the rhetoric would be extremely similar. What have you seen in your experiences in similar situations? Is it bad to use the descriptions? Or do we need to bite the bullet and do our best to re-write hundreds of product descriptions? Or is there a way to use the descriptions and tag it in a way that won't have Google penalize us? I originally thought that if we have enough other unique content on our site, that it shouldn't be as big of a deal, but then I realized how much of our site's structure is our actual products. Thanks in advance!
White Hat / Black Hat SEO | | jpretz0 -
SEO dead?
What does everyone think about this article? http://www.forbes.com/sites/kenkrogue/2 … l-content/ I tend to think its off base, Link building still works and there are tons of things that have to do with SEO that have nothing to do with link building... I think its actually quite ridiculous and written by people that actually no nothing about SEO...kind of a lame attempt by Forbes, and if anything at all, this is just forbes practicing "SEO" with a link attraction post like this. Becase SEO, is NOT dead
White Hat / Black Hat SEO | | imageworks-2612901