Should Ltd be added to business names in page titles or not?
-
For example if a page title contained the company name is it advisable to have the page title as:
Blue Cups | Company Name Ltd
or
Blue Cups | Company Name
We have a feeling that searchers are not likely add the Ltd whilst performing searches.
-
Good point Doug. Consistency is they key for name /address/phone number.
-
You might want to use the full legal name of the company on your home page title and then a snappier version on other pages (after all, for those other pages it's unlikely that the searching will be looking for your company)
As Mat and Kevin have said, it's probably not an issue unless you're trying to distinguish yourself from other similarly named companies - especially if you're got a broad/generic company name. "Bristol Plumbing" for example.
I'm wondering if adding Ltd against company names might add additional credibility - especially for local searches / tradesmen etc. If I'm looking for a local plumber should I go for "Doug's Plumbing Ltd" or just "Doug's Plumbing?" What would the effect on click-through from the SERPS be?
I suspect it depends on the business and it's niche. The nice thing about page titles is that they're easy to test!
Whatever you decide to do with the page title, if you're optimising for local search, make sure you're using a consistent NAP.
-
I agree w/Mat. Unless there are similarly name companies or another legitimate reason, leave it off.
Also, if the title is descriptive enough to match the search query, extra words or phrases may muddle this up.
-
Most limited companies do not choose to do this. The only advantage I can see is if there is a similarly names company and you want to differentiate using the full legal name.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Combining products - edit existing product page or 301 redirect to new page?
We want to combine existing products - e.g. 'hand lotion' and 'body lotion' will become 'hand & body lotion'. As such, we'll need to combine the two product pages into one. What would be the best route to take in terms of SEO to do this? My initial reaction is to create a new product page and then 301 or 302 redirect the old products to the new product page depending on if the change is permanent or temporary. Would you agree? Or am I missing something?
On-Page Optimization | | SwankyApple1 -
How come canonicalized pages are showing in the Duplicate Titles report?
I am currently removing all duplicate titles from my site via title tag changes, 301's, and in some instances, canonical tags. I'm confused about why the Moz report spit out pages with duplicate titles that are canonicalized to other pages. Does Google actually consider these pages as having duplicate titles? Or is Roger Mozbot not intuitive enough to to disregard those pages?
On-Page Optimization | | StevenLevine0 -
Duplicate page title - blogs
Hope someone can help me, I am a total SEO noivce so please be gentle. My first report shows that I have duplicate page titles. I have been through and changed all of these so they are different and after my latest crawl they are still showing as duplicates. I am wondering if this is because it;s a blog, here is one of the duplicates: http://www.cottagesoapcompany.co.uk/blog/?row=1 Hope you can help!
On-Page Optimization | | emmamoulden0 -
Does my actual blog post title have any effect once I create a title tag for SEO purposes?
A little confused about this. Reason I ask is that using my actual title for my title tag sometimes isn't the best for getting ranked, so the title and title tag are sometimes not the same.
On-Page Optimization | | seo_f20120 -
Duplicate page content & title for www.mydomain.com and www.mydomain.com/index.php?
Hi, First post so please be gentle! My Crawl Diagnostics Summary is showing an error relating to duplicate page content and duplicate page title for www.mydomain.com and www.mydomain.com/index.php which are, in my view, the same thing/page? Could anyone shed any light please? Thanks Carl
On-Page Optimization | | Carl2870 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
Page Indexing
Hello All Nice easy question! I've made some on page changes to page titles, content, H1s etc but wanted to know if there was a way to check if Google has reindexed the page since the changes were made? I appreciate the different factors that will help improve your crawl rate like new content, external links, domain authority etc. I made these changes around 2 weeks ago. Google has cached the pages since I made the changes but not picked up on the new page titles in the search results. Cheers Todd
On-Page Optimization | | todd75850