Are organic search visitors always seen as organic in origin, even if their return to the site is direct?
-
Many of our conversions occur in a customers second visit to the site. Often, a customer will arrive at our site, submit a finance application, leave, and return at a later date to checkout.
We are interested in tracking how many of our checkouts come from customers who originally found our site through an organic search result.
If a customer enters the site through organic search, leaves, and returns later through an email link or directly entering our URL, will G analytics show that customer as direct or organic origin?
Cheers,
Ben
-
I think what you're really looking to do is use multi touch funnels and attribution. And the metric you are trying to measure is called "first touch" - meaning the source of the first visit gets the credit.
If your analytics is set up for goals and/or ecommerce tracking which is all pretty easy to do, you can see all of the default multi touch reports in GA.
Here's their intro guide and guide on setting it up.
-Dan
-
Yes, according to Google Analytics IQ curriculum (see https://www.google.com/analytics/iq.html, lesson 3 about traffic sources), direct traffic will not override previous campaign sources - at least for conversion attribution.
You could also have a look at the reports "Assisted conversions" + "Top Conversion paths" in the Conversions > Multi-channel Funnels section in Google Analytics to get more information.
Hope this helps!
-
Yes, GA will treat like this if they don't have active session. If that visitor is working same session then it will not overwrite organic. It will not increase your organic search either. It will only show the increment in your page views.
I don't think there is any service available to track organic traffic over multiple days/sessions.
-
I've done a little more reading and found that <direct>will never overwrite <organic>(as long as the cookie is active, <6 months) as discussed here: http://www.hmtweb.com/marketing-blog/google-analytics-referring-sources-experiment/</organic></direct>
Correct?
-
Is that only when they do not have an active session? I believe direct will never overwrite organic origin when the session is active?
Are there any services available to track organic traffic over multiple days/sessions?
-
G Anlytics will count them direct visitor and also it will count under returning visitors.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Anyone help me with Google search console soft 404 error?
Hello everyone, I just build one site on WordPress and submitted it to the Google search console along with the sitemap. Some URLs got indexed but one of my URL is showing error in Search console. My post https://hotpass.site/create-subdomain-godaddy/ is showing soft error 404 webpage not available in Google search console. I have rechecked the site and seo settings. Nothing is there. I have even checked it with LIVE URL test. But still Search console is not accepting this URL. Can anyone help me with this? Help will be appriciated.
Reporting & Analytics | | Pauline210 -
Organic impression limit. Has anyone seen this before or could give some insight?
Hey, I've been trying to grow my sites organic traffic but its like I've hit an organic cap on impressions. The site is about 4 months old and this period that I hit its limit I did not do any social shares or upload any new content. But is this normal? The site did get a Facebook like on the 26th of August. 3tzF2Cp
Reporting & Analytics | | onlinegusto0 -
How to interpret search "clicks" in GA?
I am trying to make some sense of the data in the "Landing Pages" report under "Search Engine Optimization" in GA versus the data under the "Landing Pages" report in "Behavior | Site Content". For example, the SEO report says my page http://www.asiantraveltips.com/blog/bangkok-skytrain-bts-mrt-lines/ received 22,000 search impressions in the past 30 days and 900 "clicks" (12.42%). What are these "clicks" when the Content "Landing Pages" report says the same page only got 382 "sessions" in the same period??? What are these "clicks" if not clicks on the search results link that should be reflected in landing page sessions on the corresponding page?
Reporting & Analytics | | Gavin.Atkinson0 -
Why are plus signs (+) suddenly showing up in Google Analytics organic search keywords reports?
Since June 13, 2013, the number of organic search queries containing a plus sign (+) has gone up over 1,000% compared to the previous period on my site in Google Analytics. These plus signs appear to be taking the place of spaces in these search queries (i.e. "word1+word2+word3"). This appears to be almost (or completely) Google organic traffic, not other search engines. Since I highly doubt searcher behavior would change so suddenly, I'm trying to figure out why Google is replacing spaces with plus signs. Is anyone else seeing this? Any ideas?
Reporting & Analytics | | RCF0 -
Help! Organic traffic decreased 75%.
Hi all, I've had fairly steady organic traffic to my website (www.toptienmobiel.nl) for the last 2 years. Since the beginning of march however I've noticed that the organic traffic was decreasing. Up until now my total organic traffic has decreased to about a quarter of what it was. It doesn't seem to be a penalty, since I still have most of my important keywords on the first page. They've decreased significantly though, mostly from the top 3 to 7+ position. Any idea on what may have been the reason for this sudden decrease? My link profile is still natural and I haven't done anything radical to the website concerning the backlinks or on-page elements. Could it be an algorithmic (Panda / Penguin) update? Thanks in advance!
Reporting & Analytics | | samerhadionline0 -
Site Crash Effect On Traffic
All, I manage a site that unfortunately crashed due to a server issue in late October for about 3 hours. Prior to the crash, traffic was the best it had ever been in the 3+ year history of the site. As you might expect, since the crash traffic has gone gradually down and is now about 15% off pre-crash numbers. I understand that when a site crashes, it disrupts the crawling process and can disrupt traffic (in my case rich snippets were thrown off for days) but would love to hear experiences any of you have had in similar situations. How much did traffic drop after a crash? When did it recover? Other thoughts? Thanks, John
Reporting & Analytics | | JSOC0 -
What is the impact of a panda refresh on a Pandalized site?
When a panda refresh hits and you have a pandalized site, If the site were to de-pandalized, would you see traffic back to pre-panda levels right away? Or any type of movement right away?
Reporting & Analytics | | jessefriedman0 -
Site crawler hasn't crawled my site in 6 days!
On 4.23 i requested a site crawl. My site only has about 550 pages. So how can we get faster crawls?
Reporting & Analytics | | joemas990