Tips for Optimize Categories on Female Clothes e-commerce
-
Dear Fridends,
I´m working on a brazilian e-commerce ( aqmp.com.br ) focus on female clothes. This is the actual struture:
1. Clothes
1.1 Shirts
1.2 Tshirts
1.3 Blouses
1.4 Pants
1.5 Dresses
1.6 Skirts2. Acessories
2.1 bags
2.2 scaves
2.3 belts3. Jewelry
3.1 necklaces
3.2 bracelets
3.3 earrings4. Sale
5 News
Shirts, Thsirts and dresses are the top sellers.... should I use these as main categories or keep as subcategories? Should I keep the top sellers "open" in the menu?
-
Yes.
Your categories are very broad/general so have some good long tail keywords in your products to convert.
-
and about the urls of the categories? Should I keep them all closest of the root?
-
Considering the amount of categories you've got, you have plenty of room to move all those categories up to the top nav.
I don't see a need to push them down to two clicks when you can reach them in one.
As the amount of content grows you'll need to re-evaluate but right now you've got plenty of room to grow.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
B2B E-Commerce Link Building Strategy
Hello all! I was curious if anyone has had any success with a B2B E-Commerce Link Building Campaign or has any tips or ideas they would like to share? My customer base is very specific so up to this point it has been a little difficult trying to get customers and brands to link to a distributors' e-commerce site. Thanks!!
Link Building | | SpencerEverett0 -
#1 with grade F page optimization
For a specific keyword we rank #1 in Google. Nevertheless, I got a Grade F on SEOMoz regarding page optimization. All comments were certainly true. On another keyword (keyword 2) we got a grade A, on this keyword we rank #3. Strange enough I did linkbuilding on keyword 2 to the page regarding this keyword. I did not do linkbuilding for the first keyword. How can this be explained? Both keywords have average competition.
Link Building | | Onlinq0 -
How do you optimize your site for surrounding areas?
For example, If I am optimizing a site for a dentist in West Palm Beach, Florida (the primary city) how do I ensure I am also optimizing my site for the smaller cities/towns that are part of West Palm Beach like Royal Palm Beach, Wellington etc.? If I am using "West Palm Beach" in my site and page titles etc., how do I also rank for the smaller cities? What are the basic tactics in terms of on-site and linking? For instance, lets say I offer Botox in West Palm Beach...how do I also optimize for Wellington, Royal Palm Beach and other local cities? Do I really have to create unique Botox content for each city? Thanks!
Link Building | | RickyShockley0 -
What's a really good example of a linkbait-y Category / Subcategory hierarchy?
Rand makes a really great point in this 2009 post about the shape of crawl paths: "#4. Craft navigation / category pages that are worthy of links. If you can make these pages worthy of links and attention, you drive PageRank and crawl priority further down your site's architecture into the content (and signal the engine that ALL your pages are important." Which makes sense, intuitively, because you'd like link juice to flow directly and undiluted to your money pages. "Here's all my Green Widgets, Roger: they're all right here. While you're at it, here's a related blog post—'5 Ridiculously Awesome Things Every Green Widget Buyer Should Know'—and, oh look! Would you like to see my Blue Widgets as well?" In practice, though, the Home » Widgets » Green Widgets doesn't sound all that alluring. Useful, absolutely, for UX, but not for getting links. Anyone have some favorite examples of Category / Subcategory hierarchies that do well as link-bait? Client is a marketing agency dealing in the technical arcana of databases and ad serving, so their money pages won't be as specific as a Green Widget or a Miami Hotel. Their site isn't huge, and the pages will be extensively interlinked, so the emphasis has more to do with link juice / page authority than indexation. But I'm wondering if it could it be smart to replace a generic "Services" category with a KW-rich drop-down menu of "Marketing Solutions" (i.e. 'Increase Customer Retention') and link each landing page to a relevant charcuterie of services, white papers, webinars, case studies, etc., rather than keeping these pages in their respective silos—even as they link horizontally to related services?
Link Building | | sweetfancymoses2 -
Should I find a way to archive high authority product pages for an e-commerce site?
One of the sites that I work on has a high turnover of products as it sells cutting-edge technology products that quickly become outdated. For each product it is important to build a strong link profile as the competition is very high. I am therefore reluctant to remove pages once products have been discontinued (typically after 6-12 months). However, I do not want discontinued products to appear alongside the latest products as this will hinder the customer experience. Is it worth me finding a way to archive the old products, so as to maintain the links that have been built up?
Link Building | | pugh0 -
Pagerank optimization
Hi, I know that pagerank is not of that much importance but still I got few question regarding pagerank that I wish to be answered by senior seomoz staff! I heard that the pagerank is used in determination of original content by different ways i.e higher pagerank site get indexed faster and have low chance of easily penalized Higher pagerank website entitles you to get your newly written content indexed/ranked well without any backlinks just based on internal links. I would like to know in detail about above two statements, and lastly I would appreciate if I can get help regarding dmoz listing or any other listing that worth it in terms of pagerank optimization. Most high pagerank websites are quite strict in linking to other sites, and those who sells link on the site doesn't seems worthfull! Detailed insight is appreciated on each and every point. Thanks in advance
Link Building | | salmann0 -
Is there a way to optimize our other domains for our primary domain?
Hi guys, At the moment we have our main website that is at .com We have also bought all the other domains that are available, such as: org.uk, .jp, .it, .mobi, co.nz, co.za, com.au, .cn and .eu Is there a way we can make these domains work for us a bit more? Currently they all just redirect to .com. Would it be better to put a holding page with a link to us and then a redirect on?
Link Building | | Benj250 -
What are some of your best tips, strategies or resources for link building?
I currently work for a contract manufacturing company so when I think about building links it seems as if it's going to be a daunting task. Mainly because any kind of content that you can come up with is rather dry. When I go about searching for links I usually run into a lot of directories that charge anywhere between $25-$50 for a listing. I've had a hard time convincing marketing that we should start a blog which may be a good way to build some links if we come up with quality posts but those posts may be few and far inbetween. Does anybody have any recommendations for building links for this type of company or subject matter? Also, and I'm sure we have all heard this. When I mentioned the fact that we should be building some quality links to the site marketing first asked why and then commented "Well that shouldn't take you too long". Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
Link Building | | TRICORSystems0
