Link Acquisition - PA vs PR
-
I am wondering if someone can please advise on link acquisition. I have the opportunity to acquire a few good backlinks that will bring both traffic and some potential link juice. All things aside, if we are strictly comparing Page Authority with Google PageRank which will provide the most benefit to my SERP ranking?
1. Google PageRank 4 and Page Authority of 25
or
2. Google PageRank 2 and Page Authority of 35
We are strictly talking about SERPs!
-
You are comparing apples and oranges. The combination of PR and pa isn't really going to help you as much as some other Moz metrics. If you are spending time and effort getting links as opposed to mass spam stuff you will want to focus on the subdomain mozrank of the potential link your are getting. Especially if it is a blog related link. That is because your page will grow in authority over time as google indexes more pages on that website that contain links back to that specific post. Great links grow in value over time and crappy links dont. Domain authority is valuable, but it can misrepresent the value of a link if the following occurs:
The website uses spammy methods to link build (Linkscape doesn't do a very good job of determining the difference between contextual based links and comment spam.
The link you are getting is on a subdomain of the website (DA takes into account the domain mozrank which is different than the subdomain which is more important. Especially on hosted blogs like wordpress, blogger, or typepad)
I have asked Ran, and tend to agree with him that you are much better focusing on links on high authority subdomain mozranks with low PA than low domain authorities with a high PA.
That being said. Make sure you also take into account the amount of links on the page. Whatever authority you are going to grab is going to be split amongst those links. It may also be beneficial to spend a proportional amount of time evaluating to the value of the links. If you have a choice between two websites that are in the 70's of DA range you should be spending a lot more time evaluating than DA's in the 20's and 30's
-
Obviously I should take a PR4/PA35 over a PR4/PA20, but should I take a PR2/PA35 over a PR4/PA25?
Take the PA35 and treat the PR stat as if it doesn't exist.
Numeric measurements have value as long as they are accurate. Google has clearly stated PR data is not updated even on a monthly basis. Everything I have seen indicates it is basically a deprecated system of measurement.
-
Yes, but I also thought DA was already factored in PA.
I am asking if anyone has any practical experience building links when they target PA only, rather than PR.
Obviously I should take a PR4/PA35 over a PR4/PA20, but should I take a PR2/PA35 over a PR4/PA25?
(I have watched all the videos and explanations, thank you for the great links. I also have the mozBar).
-
PageRank is an outdated stat. Google doesn't update it very much (if at all) anymore so you're looking at outdated data if you use PR. Page Authority on the other hand is calculated much more frequently. One other metric which you can get (and should heavily consider) from the updated SEOMoz Toolbar for Firefox or Chrome is Domain Authority.
Rand Just did a great Whiteboard Friday Video on Link Acquisition called Competitive Link Analysis Tips.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
AllTop Linking Me to Other Sites Feeds, Webmasters Reporting Lots of Broken Links
I submitted my blog to All Top awhile ago and something seems to be wrong with their feed. They're sending people to mysite.com/truth-o-meter.com/this-is-a-post. It's not just truth-o-meter either. I'm getting links that are supposed to go to all kinds of political blogs. As a result, I'm getting a ton of broken links reported on Google Webmasters. I couldn't find any real support option on alltop.com, and when I log in, there are no sites for me to manage. Instead, I resubmitted the site with the correct feed address and in the comments, I mentioned the problem. All I got was a message saying the site was rejected. I believe because I already added the site. But I'm thinking they didn't pay attention to the comments. (In fact the message may have gone through an auto-filter considering how quickly it was rejected.) Is there a way to solve this? Is this a situation in which I would use the disavow tool? If All Top continues to create bad links, how do I stop the issue once and for all? Thanks!
Link Building | | eglove0 -
Why aren't links to my site from YouTube showing up in my link reports?
Our company is paying for a service to create hundreds of videos/month for us with links back to our primary domain. If I go to YouTube I see the videos with the links, but YouTube does not show in my link reports. Why not?
Link Building | | jtroia0 -
Link building
I am just starting out on building dome links for my site and a lot of the sites i am requesting to link to are requesting i put a link on my home page is this normal as i can imagine it would look quite messy,or is there a way to put it on but hide it or should i create a links page i am using a wordpress website using elegant themes i am a total newbie so not sure what i should do any feed back would be appreciated . thanks alan
Link Building | | Elfranco0 -
Linking Analyse
Hello, Im doing a research on the link-building analyze of 2 sites. What I want to know is whats the most important fact to analyze in the Open Site Explorer. And also can I see all the links connected to those sites in the Open Site Exporer or should I use other program to verify that? Tks in advance! Pedro Menezes Pereira
Link Building | | PedroM0 -
How much Link Building?
I'm wondering how much additional directory links to a site, on a monthly basis, would be too much, and potentially seen as too manufactured in Google's eyes. I am referring specifically to good quality, or relevant, directory links, nothing very spammy. I know there is no specific number, just wondering what the consensus is. Would a 10% monthly increase in linking root domains generally be considered too much? 5%? Thanks for your input!
Link Building | | NiallTom0 -
How can I verify who links to me?
I need to verify all the inbound links I have coming in to my site. I've tried using OSE but have been told it does not scrape many smaller sites so cannot be sure of it's accuracy (especially since when I ran it, it returned a small % of the link i know are out there). Is there a way to do this in Analytics? Or another way? Thanks
Link Building | | NiallTom0 -
High PR vs Low PR and Relative
My main question is if you had a choice between a PR 7 site and a PR 4-5 site that was relative and related to your website content, which would be a better choice? Does relativeness matter anymore?
Link Building | | blackrino0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0