What are some strategies to outrank your retailers who use the same page content as you?
-
I do not want to piss off our retailers by complaining about copyright infringement for product content, so what are some ways to outrank them using the same content???
-
(providing you are the first to be crawled and indexed/noted with this content)
I am quite certain that first to be crawled/indexed does not determine who gets the rankings - or even who will appear in the SERPs without being hit by filters or Panda problems. The more powerful sites who are publishing the content often get the rankings or survive the filters and Panada.
If you want to avoid this problem put that essential content on an image. Then add enough additional content to make a substantive page. Require your resellers to use that image if you don't want them to have Panda problems or be filtered on duplicate content.
Then add enough additional content to the pages to make it substantive enough for Google to index and rank.
-
Hey Rob & Jesse,
Thanks for the tips, they were quite helpful. I like the idea Jesse of asking them to shorten their content and provide a read more link. Rob I like your idea of taking advantage of h1 and product descriptions. We are also currently under a massive website change, so that will definitely help us out in the long term. But whats messed up is that the FDA legally restricts you to linking to any product pages through a blog in the natural health industry! Pharmaceutical companies really take the extra steps to lobby and screw over their competitors....
-
Cheers buddy! We all work together !! Gotta love it.
-
If he is the one producing the content (from FDA), and it's originally written by FDA approved staff, and other sites are scraping and using his content - (providing you are the first to be crawled and indexed/noted with this content), you will be credited with the content originality. The technical structure of your site will have an impact as well as the social landscape and the way people perceive your brand online.
That's all I wanted to add to that.. Don't worry so much about the content if its your original stuff. If they are ranking higher - take some of my other suggestions, build a company blog, share news and source info about the products, highlight products, specials and promo's. Build a community people will want to come back to buy, share, and support. Build links to the content in the blog on the company site, share the info, get you product our into the right niches and circles and I think it will all come together with time.
SEO isn't an overnight success, and I can't stress that enough to clients i work with. It takes time and patience to succeed with results that stick
Cheers!
-
Nice answer, Rob +1
-
Okay this sheds some light.. Interesting situation.
I don't know what to tell you. There really isn't a way to "outrank them using the same content." Your best bet is to just build more links or see if they can provide a shortened version of the write-ups with a "read more" link pointing to your page. The best thing would be for them to no-crawl those specific pages..
Gosh I don't know this one has me stumped.
-
That's pretty straight forward and almost answers itself
What you need to do is rework all the product descriptions you sell (that are/might be duplicated on 1 or 25, 50 of 100 sites). You need to work on then optimizing the framework of your site (technical work), write great compelling titles and description tags, good H1-H2 usage throughout, copy placement, integrate UGC (user generated comment) to write product reviews and notes on current inventory or sales experiences, and of course have some sort of plan sketched out for a social media and marketing push to build awareness and traffic to the site - it'll be difficult. All the while and doing all this you need to consider some sort of content development strategy (blog?) which could highlight certain products daily? weekly? monthly? Integrate that into a media delivery email campaign to gain new potential sales leads from site visitors, offer promotions too, etc? Opportunities are endless here and sometime frustrating as you work through and find the right formula that works.
I always fine these problems fun to work out. Sometimes I get carried away!
It's not an easy job, I won't lie. I recently had a client on a site for a client like that with over 1000 individual products (and that's small compared to some enterprise-level sites now) and it's a long process to do, but as you work through it, optimize it, test it, re-test it, re-work it again and again, you'll find the right formula to get those page indexed and ranking. Adding that personal touch to descriptions by re-writing them as well, gives you opportunity to leverage other potential KW's for POW (points of entry) from/through organic search, keeping in line with the primary KW's you are trying to target.
Create a great user experiences as well Look to see what the other sites are missing. Look at the site from a 'buyer' perspective', what can you improve on? image galleries? sign ups? search function to improve product location? etc.. I don't think the other sites who are ranking above you, have all that nailed down, unless they are a global client like Target, Walmart, etc, etc. There is always room to improve !!
Hope some of that helps. It should get you started for sure!
-
Yes it sounds easy enough, but we have 100 plus products, we just spent tons of money having professional FDA expert writers write good valuable content for each of them, but now our retailers are copying word for word most of products. Since it is a natural health company, the FDA restricts a lot of our wording. Some of our retailers have been online longer than us and have higher DA and PR, we were thinking that we should write content specifically for our retailers and just for our website, but this will require tons of money and time...
-
Use different content?
I'm not sure I understand. Can you provide examples? I can't think of a reason why you couldn't build different/better content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it still true that when your video is shown in a Google Video Carousel your page is not shown in the normal SERPS?
Hello everybody, I'm trying to decide whether it's worth it to invest time in optimizing my video's to appear in the video carousels on Google. I read that once your video is in the carousel, your normal snippet in the SERPS is removed. Is this still the case? Thank you for helping out!
Image & Video Optimization | | klaver1 -
Video page duplicates (that aren't really duplicates)
Hi. My company has a 1000 videos, each of the videos appear on their own page that follows the same template. The title is of course different / videos linked to / etc. Google is reporting them as "duplicate content". What should I do to differentiate these pages enough so that google can recognized that they are different pages?.
Image & Video Optimization | | adamorn0 -
Business with Google + Business Page not showing with map
Hi I set up a Google + business Page for a client and we claimed their address (it shows in the Google Maps page fine. The page has been created for a while now but when you search for this business it does not show the map to the right? Any thoughts? BTW we have two locations and both have separate pages - thought this could be the issue but then when I added the business name + the location still not showing.
Image & Video Optimization | | AllieMc0 -
Why is this website outranking all the others?
searches "web design Mansfield" and you'll see http://www.inuvate.co.uk/web-design-mansfield/ Why is it outranking the stronger, more powerful websites?
Image & Video Optimization | | jasonwdexter0 -
Google+ Places Page Showing Wrong Information
Hi There, I have a client who's runs three nuseries (pre schools) A, B and C and has three differen googe+ pages all with different addresses so no problem there. However I noticed that if I clicked on on of them in the Google places account settings listing A would show the details of listing B and not it's own. Thinking this was a glitch I deleted listing A and was about to set up another one. I entered the phone number and it brought up the details to the listing B as sharing the same phone number. Is this is what's causing the issue? Can businesses share the same phone number in the same locality and have two different listings, despite having two different addresses? Kind Regards Neil
Image & Video Optimization | | jmaycock0 -
Can or should you use a residential address for Google places?
My first thought is no. But I am definitely looking for some loopholes. If there is any way to make this work, please share your thoughts.
Image & Video Optimization | | itrogers0 -
Multiple use of a YouTube video on site
Hi I want to add the same video (that is hosted on YouTube) onto a website on more than one page. Is it ok to use the same same video link in each instance? Are there any benefits in doing this? Are there any detrimental effects from an SEO perspective? Thank you
Image & Video Optimization | | PH2920 -
Anybody knows of agencies who produce/optimize/market video content?
Hi everyone. Hope someone can help me hook up with a video content provider. Need one to produce optimized video content and market it, too. Did a Google search and found some. But I trust a crowd-sourced answer so I try here at SEOMoz. Anybody?
Image & Video Optimization | | macmallseo0