How to Benefit from Author Rank if You Have Expert Interviews
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We have several interviews with industry experts on our site. How do we get the benefits from Author Rank?
If I link to the interviewee's Google Plus profile, will Google recognize that they contributed to the site. Or do I need to get them to add our site to their contributor section on their Google Plus profile to receive any Author Rank benefits? (I know Author Rank is not believed to be affecting rankings yet).
Thanks!
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That's a good point. The two-way street prevents people from faking the authorship of pages on your site. Thanks!
The only issue is whether the expert would want to say they are a contributor to our site if they only have contributed one page (the interview). It may help to suggest that it would give them more authority in their subject area from Google's point of view.
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Some action is required on their part. Otherwise, you could potentially post your own content under someone else's name and benefit from (or destroy) their reputation.
There are two main ways to connect content with the author.
- Through email verification using their G+ profile and a [email protected].
- Adding the link to their G+ profile information.
However, the industry experts who you have content from should want to link to it! If they don't know about Google Authorship, they'd probably appreciate you telling them, so I'd make sure to ask them about it. Google support explains how to set up authorship here: https://support.google.com/webmasters/answer/2539557?hl=en&ref_topic=2371375
Best of luck!
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