ECommerce Tracking Code Installation
-
Hi All,
Kindly explain how to implement eCommerce tracking code on the website.I am aware how to enable and generate eCommerce tracking code in Google Analytics but have confusion from website end.Also, where i read the steps, everywhere i read the below code:
<script< span="">type="text/javascript"> var _gaq = _gaq ||[]; _gaq.push(['_setAccount','UA-XXXXX-X']); _gaq.push(['_trackPageview']); _gaq.push(['_addTrans', '1234', // transaction ID - required 'Acme Clothing', // affiliation or store name '11.99', // total - required '1.29', // tax '5', // shipping 'San Jose', // city 'California', // state or province 'USA' // country ]); // add item might be called for every item in the shopping cart // where your ecommerce engine loops through each item in the cart and // prints out _addItem for each _gaq.push(['_addItem', '1234', // transaction ID - required 'DD44', // SKU/code - required 'T-Shirt', // product name 'Green Medium', // category or variation '11.99', // unit price - required '1' // quantity - required ]); _gaq.push(['_trackTrans']);//submits transaction to the Analytics servers (function(){ var ga = document.createElement('script'); ga.type ='text/javascript'; ga.async =true; ga.src =('https:'== document.location.protocol ?'https://ssl':'http://www')+'.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); ----------------------------------------</script<>
In the above code specific transaction id, SKU/code are mentioned.
What will be the modifications in the above code if i have to track all products present on my eCommerce website??
-
Hi Ruchi!
The reason for this, was that this was an example with three products added to a the cart/order. If you have more products added to the cart, then the _addItem must be repeated for each and every single product/orderline. This code should only reflect the products in just one given transactions, not all the products in your store. You will have to find some way pass this information dynamically when people order products from your store, as this is not hardcoded beforehand - it is to be created dynamically on the fly when a customer loads the final transaction page (like a receipt/thank you-page). There is no special tracking for the individual product pages.
On regular product pages, you only need the standard Google analytics tracking code. In addidtion, you could add a custom _trackEvent for when people add a product to the cart, but this is not mandatory, and does not influence the ecommerce tracking.
Best regards,
Anders
-
In your example, Google will track only three specific products those you have mentioned in your analytic code.
Again, i am repeating my question that how will i track the transaction for "n numbers" of products those are present on my website.Is there any variable that i would have to pass in '_addTrans' and '_addItem' to track.
-
Hi!
I believe this should be a working example:
Hope this helps
Anders
-
Thanks Anders,
It would be great if you can explain it with example or if you have any reference article.
-
Hi Ruchi.
This really depends on what the customer buys. the tracking code you reference above should be placed on the order confirmation/receipt page and should be dynamically filled with transaction ID/SKU's etc based on whatever the customer ends up buying.
- The _addTrans section should be filled with the customers transaction info.
- The _addItem section should be filled with the products bought, (and repeated once for each orderline)
Hope this helps
Best regards,
Anders
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to do Conversion Tracking for Homepage banners?
Hello All, I want to do banner conversion tracking for my ecommerce site. That is at my homepage I display 4 banners with special offers on 4 different products. Now that 4 products are already falls in relevant categories. I did event tracking for banners from where I can know how many clicks I am getting from each banner but My Query is how to know conversion of all 4 banner products because once I create goal that is funnel like 1) home page 2) product page 3) checkout step 4) Thank you page. But problem comes here is if anyone purchase these product from categories that also comes in goal so how to differentiate conversion of products from homepage and category pages? Is there any implementation via enhance ecommerce? Hope you understand my query? If any confusion do let me know. Thanks!
Reporting & Analytics | | micey1230 -
Tracking a Redirect
Recently a client of mine had a new site developed and had changed their domain, so the old URL is now redirecting to the new URL. They want to be able to track referral traffic in the analytics so we can decipher how much direct traffic is coming in from people typing in the old URL. Is this possible and if so, can I have a guide in doing so? Thanks!
Reporting & Analytics | | DigMS0 -
The best way to track internal links in Google Analytics
Hi there, we are a retail business and we have invested in quality editorial content which sits in our Blog at ourwebsite.co.uk/blog/ The Blog links to the main site (an online store) and I want to track the 'value' of the blog by how many clicks the blog content generates back to the main store. At the moment we're using this code on the end of every link in the Blog: ?utm_source=Blog&utm_medium=Widget&utm_campaign=FromBlog Does this affect SEO and is there a better way of doing it? Thanks.
Reporting & Analytics | | Bee1590 -
Two Analytics Code
Hi Moz Community! I've been working with a client’s website and found it has 2 analytics code with same ID. I need to understand which one is correct before removing anyone of them, below are the both scripts. First one Second one Any help would be appreciated! Regards, S
Reporting & Analytics | | ShaunPhilips0 -
How to track forwarding URLs sent via DNS settings
Buongiorno from hot a humid wetherby UK. A client has gone ahead and set up DNS forwarding from www.ramsdens.tv to http://www.ramsdensforcash.co.uk now they wonder why theyve got no data showing in Google analytics. So knowing theyve gone ahead with this method of forwarding how is it possible to measure referrals originating from www.ramsdens.tv My only thought is to add a tracking parameter on the baclk of the forwarding url.Thanks in advance
Reporting & Analytics | | Nightwing
David0 -
Goal tracking in Google Analytics
Hi folks I read from various sources that if you setup goals in Google Analytics each of these goals can only be fulfilled once per visit. Also some sources suggesting that only one goal from each goal group can be fulfilled per visit. On our site we have a goal for external links since this provides value to partners. Some users do open an external link in a new tab, then come back to the main site. Any further goal completions would then not get tracked. Since we apply a result based payment model for our work this means we are literally loosing money. Anyone has official info from Google on this? Can it be configured? How long is a visit? Thanks a million and have a great day. Fredrik
Reporting & Analytics | | Resultify0 -
Tracking PDF Downloads in Google Analytics
Hi, I work on a site that allows users to download whitepapers after filling out a form. Once they do this they are redirected to a URL which is the PDF. We use Wordpress and these documents were uploaded to the media center. I've tried researching how to track these downloads in GA, since the code is not present on these pages, but have read a few different answers. Anyone have firsthand experience? Thanks!
Reporting & Analytics | | tinarose0 -
What is the best way to track mobile sites in Google Analytics?
Hello! I am wondering what the pros and cons of using the regular Google Analytics tracking code on a mobile site versus the tracking documentation from Google specifically on it found at http://code.google.com/mobile/analytics/docs/web/ which is still in labs mode. Does the mobile specific tracking have the same features as the regular one to be able to track events and report the same statistics? Thanks for the help on this one!
Reporting & Analytics | | CabbageTree0