Back links from press release. How and Who?
-
Is it thru I can publish article on press release site and get back links?
If yes, are those paid? Do you have any one to recommend?
Thank you,
BigBlaze
-
Press releases CAN rarely be useful if you have actual newsworthy affairs... say an event sponsorship that is for a good or community cause that can make it to your local paper or news sites actually.
stay AWAY from CHEAP providers such as lightening press releases (pure spam artists) or others as they all will involve a high degree of utter rubbish spam networks of scrapers and syndication sites that will constantly generate links for you for months on end, that COULD POTENTIALLY BITE you at some point even if Google currently does not care about them.
PRweb does nicely and is about the only one I would personally trust to be least spammy in the network of their 30000 bloggers. but there will be spam unless you are taking the highway and having a professional PR firm or person take care of affairs with more personal relations in the media crowd than one of these web services. costly, but can get you HOURS OF LIVE COVERAGE on tv (say if you are a restaurant and your fox666 local channel has nothing better to do for 8-11 am slot) which in turn not only can bring more traffic and actual market exposure, but will more than likely have some people check u out and give you links/reviews/etc.
-
Hi there,
You can use press releases to get more coverage and awareness. Simply posting releases for the sake of link equity is a very outdated tactic that will not work well. Google has said they don't want to "count" links from press release aggregation, and most of the links are nofollowed anyway. Additionally, if you use too much targeted anchor text, you might run into problems with Penguin penalties.
My advice is to experiment with well-written press releases only when you have something that is actually newsworthy and that people will actually care about. Don't just submit them and wait - there's a lot more to it. There's an entire marketing sub-field (public relations) devoted to getting positive media coverage from which you can draw.
-
Bigblaze,
I use PRWeb for these purposes. It gets your products exposed to over 30K bloggers as well as all the major traditional media outlets. They have various plans but the pan that allows you to post media as well as copy is the best value. You can essentially create a mini infomercial about the products pointing back to your main site. I try to use this with all my clients but I really like to use this to get to the top with difficult categories and key words.
You do need to know this is indexed as news and is a very powerful link for a while but over time the value and positioning decreases so you will either need to put out a new release with new information or get more links in the mean time.
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ran a backlink competitor analysis and found that the competitor has their links coming from various linkedin and youtube posts but my client does the same thing and im not seeing any links coming from those sources for them?
Ran a backlink competitor analysis and found that the competitor has their links coming from various linkedin and youtube posts but my client does the same thing and im not seeing any links coming from those sources for them?
Link Building | | Stongex0 -
We're looking at providing SEO for a website that has the majority of its incoming links from websites created solely to provide links. Few have bad spam rankings. How worried should I be about those links?
The majority of incoming links to a prospect's website are from website pages apparently created solely to provide links to the website. Few have high spam scores. The sites linking to the main site have versions of blogs with linked text. They seem to be providing positive SEO value now, but I'm concerned they might get noticed and hurt the main site in the future.
Link Building | | PKI_Niles1 -
Making the most of a good back link
Hi Guys. We recently acquired a really good backlink from a charity site that has high DA. 71/100 on Open site explorer. I understand traffic is also a key component in a backlinks value, not just the DA. Is it worth spending time and energy (we don't have much as it's the lead up to Christmas) encouraging people onto the blog post to hopefully get some extra traffic through that link? And more generally, how much does traffic effect the value of link? Any insights would be greatly appreciated 🙂 Isaac.
Link Building | | isaac6630 -
Bearshare links?
I am doing competitor link research and so far 4 of the 4 have had links from search.bearshare.net What kind of site is this? I am sure it isn't valuable but I can't figure out how it is getting crawled.
Link Building | | EcommerceSite0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
Press Relases as Link Building is valid?
Dear Mates, We are looking for increase our Domain Authority, so we was submitting our site to BOW, Yahoo Directory and we want to know if Press Releases sites (paid press) are too good to do the inversion. What sites are recommended, we think could be very usefull build a list of the real top PR sites (Paid and Free) Thank you for your time
Link Building | | SharewarePros0 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
There is a New link to my Site but I can see it on link report ?why ?
Hi I found out using link campaign and Open site explorer that my competitors where getting links from this page http://www.visitgreece.gr/en/activities/land_sports/golf So I conatc the admins and added our golf courses too Is the dunes and the bay course in the middle of the page But this happened 3 weeks ago and still this linking domain is not appaering in my campaign why is that any ideas ? does it take so much time to appera to SEOmoz ? Or the problem is because they are linking 2 diffrent sites ? my site is www.costanavarinogolf.com Thanks a lot in advance for your help
Link Building | | grzontan0