Content Marketing and Twitter
-
Hello,
I'd like to improve how I use twitter for pushing a piece of content. Here's what I am planning to do currently:
First, we created a useful piece of content for a niche where we'll be appealing to the humanitarian side of thing. Nothing like this piece of content is on the web. The subject is not mouthwateringly attractive to other websites, but it is good, very useful, authoritative and uses the information we have in our niche. For Twitter, we plan to pick a website carefully that could use our content and
1. of course follow that site on twitter
2. Retweet 2 or 3 relevant good tweets the site has put out. If the person I want to contact has a twitter account, retweet some of his too.
3. Tweet a general tweet about a good article or blog post the site has with a link to the site and the article.
4. Tweet at a specific person in the site's company (or to the general twitter account if there isn't anyone specific) asking if they need help with content if it is well written and useful, then later tweeting introducing our article. Email will also be used.
I'm really new to using twitter for content marketing, any help is appreciated. Facebook liking/sharing as well as blog comment posting along with adding to g plus circles will also be used.
Thanks.
-
Theres a few other things you should take into consideration with Twitter.
A retweet from someone from little to no followers is kinda useless. It also makes me wonder if they are a spam bot. It won't nessecarly generate any good will.
I have a couple of Twitter accounts. 1 business. I use the business account to provide product updates, downtime notifications etc
2. personal. My personal account is based around music and a personal blog/brand I have built over many years in a very small niche. Through this I have achieved a decent amount of followers that I interact with reguarly. I have also been able to convert a good portion of followers. My followers have also recommend my services to their followers knowing that I offer the service their contact is looking for. Even when they don't use my services. It makes them look like an authority/knowledgable person with contacts.
I saw a tweet that made sense. It was something like "facebook is for friends that you hate, twitter is for people you don't know but love". This is true. My twitter feed is not disimilar to an active forum.
My best advice is:
Create a personal account, build followers in your niche by interacting with them (even if at first they don't respond)
Be real. Sounds cliche but, twitter is about interaction, communicating and sharing thoughts with similar minded people... And you better believe they will all be similar minded. During recent elections here in Australia, it seemed everyone was giving their 2 cents about how Labour should win. If the election was based off my feed, they would have won. They didn't and we now have a new Prime Minister.
Be careful with the links you provide. Especially early on while people are getting to know you. If you over do it, an unfollow is only a click away.
In all honesty, if you are new to Twitter and want to promote your company, I would use their paid ads. Why ? Because you can define the audience you are trying to attract. At first I detested twitter ads, but since they';ve fine tuned it, I do often click a link or at least favourite it so I can come back and look at it later. In saying that, make sure your site is responsive. Damn, I hate clicking a twitter link to find it's not working on my browser.
Smartcompany.com.au were guilty of this and it annoyed the shit out of me as they have really interesting headers. i.e. I'd click through and would get page not found.
Don't tweet people/companies with a link to your site. If it's a new account and you do this reguarly you're looking at a ban. Users hate this. Trying to get followers by favouriting their tweets in the hope of a followback, is also a no no.
I think AJ Ghergich @seo has found a really good balance for Twitter. He posts a lot of great links to other people sites, many sites I haven't seen before and he interacts with his followers. @randfish is also Ok. Though he doesn't interact unless you're a seo celebrity or similar.
I guess the same rings true for twitter as it does for SEO. Look for authorities who are active and interesting.
Hope that helps
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to see who shared my link on twitter
I post many blog posts on twitter, but How to see who shared my link on twitter? What I need to search to find out this?
Social Media | | varunrupal0 -
Twitter Account Locked Issue
Hi, Has anyone experienced issues unlocking Twitter accounts that has a mobile phone connected with it that is no longer valid? I have situation where an account is locked and in order to unlock this a code must be sent to the mobile number that was originally used to set this account up but the number in question is now obsolete and not in use. I've made numerous attempts to contact Twitter's customer service but they are almost non-existent and not unresponsive. Does anyone have any suggestions how I can resolve this or know a direct contact email or number for Twitter? Kind Regards
Social Media | | Carl2870 -
How long it takes for Twitter carousel to appear under your website in google results
Dear Moz community, Not later than 7 days ago I did impelement twitter markup to a website including : as well as twitter markup to all blog/article posts The question: I mentioned Moz (when you search for this brand name in Google) it shows a recent tweets carousel, how long it takes for it appear on our website and should I do any additional fixes for it to appear ? BWctKyu
Social Media | | admiral990 -
Twitter interactions
We would love for some feedback as we're facing an internal dilemma on how to utilize twitter for our business. We are launcing a new travel site that will connect travellers based on their activities and also serve as a booking platform. One part of our marketing team suggests we make two seperate twitter accounts; one 'formal' that follows a structured guideline in posting relevant material and one for the Social Media manager to reply to people as site official. The other part suggests we reply and interact using the 'formal' account; no second twitter account needed for interacting. What would you suggest?
Social Media | | Ilias__G0 -
Does Twitter and Facebook feeds help SEO
For a new site, I want to feed in Twitter updates and Facebook posts onto the page. I regularly update these feeds. I'm using PHP to directly integrate with the two sites API and grab the data. Is this a good idea? Will it help SEO as its fresh content? Is it a good or bad idea to have a social media feed page on the site that grabs content from these sites?
Social Media | | gazza101uk0 -
Twitter campaign - need some feedback
Hi I am helping my wife optimize e-com site selling childrens clothing. I am learning SEO from scratch and have no real computer background (physician IRL). Been doing okay - member here for less then 2 months and are ranking 12th and 14th for 2 main keywords (frontpage) and 4 other keywords on first page (producer names on separate pages) (6th -9th spot). All of course absolutely whitehat. I havent done a twitter campaign yet. just recently opened twitter account but have 3 or 4 followers willing to retweet ( they all have 700-1000 followers in right segment). I have very limited twitter knowledge. Here is my idea and just shoot at it if you think i should do it otherwise: it will be in norwegian but ill do it in english just for you 🙂 follow @companyname(epleskrinet) #childrensclothing (which is name i use for company on facebook) and retweet and take part to have your chance to win a 'giftcard' of x USD. (www.epleskrinet.no) I am planning to put a box/picture referring to competition on frontpage. Feel free to critique me, thanks for help.
Social Media | | danlae0 -
Buying Twitter/Facebook Followers
So i have a client that sends me a link once a week about buying followers for social media profiles. Each time i tell him if it seems to good to be true... then its too good to be true! What are your guys thoughts, experiences, feelings? Here are a few examples: http://www.targetedtraffic.int.tc http://www.fbfandamonium.com
Social Media | | kchandler0 -
Tool/Method to find users on Twitter from a CSV file
I'm attempting to find users to follow and receive reciprocal follows for a client on twitter. Through the company's newsletter database, I have a CSV file of somewhere in the range of 20,000 email addresses and names. I've been importing them 250 at a time into an empty Gmail account then connecting that with twitter each time to find some of them. However, a lot of the PEOPLE using the email addresses on the mailing list are not on twitter but their COMPANY is. To find the company, I can obviously drop the name@ part of the email and just search by the domain but this becomes tedious real quick since it has to be one by one and cannot be bulk imported/searched. Are there any tools/ideas out there to more easily find twitter users based on a larger set of keywords and/or domain names?
Social Media | | Motava0