Twitter interactions
-
We would love for some feedback as we're facing an internal dilemma on how to utilize twitter for our business. We are launcing a new travel site that will connect travellers based on their activities and also serve as a booking platform.
One part of our marketing team suggests we make two seperate twitter accounts; one 'formal' that follows a structured guideline in posting relevant material and one for the Social Media manager to reply to people as site official.
The other part suggests we reply and interact using the 'formal' account; no second twitter account needed for interacting.
What would you suggest?
-
I would agree focus on one twitter account. The only reason you might want a second twitter account is from something like customer service. However very often you will find that this just leads to confusion and customers will mention your marketing twitter account rather than your customer service twitter account. As for the tone of the account that is something that you have to work out on your own. You tone on twitter should reflect your brand. But remember it is a social medium and so generally the tone is more conversational. Hope that this helps.
-
Thank you for the answer, has anyone else anything to suggest?
-
Maintain the single account. You want to concentrate your efforts into a single location for interaction and max SEO benefit (testing done you naysayers so shush about it not being beneficial)
Studies have show an optimal interaction (tweet) rate is roughly around 4-5 tweets a day. I have a feeling this is because people are sick of seeing what others had for lunch or when they went to the restroom but keep these numbers in mind.
I would suggest a business keep it below 10 tweets a day at max as you are not an individual user.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you redirect old abandoned Twitter/Facebook accounts?
My client has a Facebook profile and a Twitter account that they have abandoned. These pages also have old branding and we would like to redirect these pages in some way to the current Facebook and Twitter accounts. I did find this article but it's 3 years old and not sure this is works: http://www.thesearchagents.com/2011/12/how-to-do-a-301-redirect-on-twitter-even-though-twitter-doesnt-allow-it/ What's the best way to do this?
Social Media | | RosemaryB0 -
If you post on two Twitter accounts could be rated as duplicate content
I have a personal Twitter account which is building up, but I also have a Twitter account for my holiday letting agency and until now I’ve always separated the subject of the tweets and links to my websites but I’m using Buffer which automates your tweets in advance and so I included some of the links to my business holiday letting agency articles on my personal account and people seem to like them and have shared them, but is there any risks to doing that regarding duplicate type of content? At the end of the day some the people on my personal Twitter will be interested in my agency tweets about holiday accommodation, I just want to do anything which could be termed spam.
Social Media | | persuaders0 -
Who are my Twitter followers?
I'd like to know how many of my twitter followers are other businesses and how many are individual customers. Is there a tool for this?
Social Media | | ShearingsGroup0 -
How to Analyze Twitter Followers
I'm working on an infographic and I need a way to analyse the followers of about 25 to 50 industry twitter accounts to figure what type of people their followers are. twittersheep.com used to do exactly this, look at the profile description area of twitter and produce a tag cloud of a given twitter account's followers based on terms from their profile fields. But they are no longer online. Anyone know of another service that does this ? Or can think of another way to get this data.
Social Media | | Klarke0 -
Just trying to find out everyones opinion on twitter and the best way to use it?
Just trying to find out everyones opinion on twitter and the best way to use it? What is your opinion on Twitter, should i include customers past work, to develop a portfolio? Keep it relevant, or just use hundreds of ###!! Will this not just become spammy?
Social Media | | samr2170 -
What's up with the #! in twitter & Facebook URL's?
I was just wondering why Facebook and now Twitter have added "#!" into the url structure? Does this mean we should link to a twitter profile like this - twitter.com/profile - anymore? Should we now be linking like this: twitter.com/#!/kevinbarnes Kevin
Social Media | | KevinBarnes0 -
Does the value of Twitter/FB shares change depending on the url used?
I have a really hard time wrapping my head around the use rel canonical. I just watched WBF and it brought up a question that I had. I had a situation where some of my pages could be accessed a couple of ways: www.mydomain/question1.php?id=24-keyword-rich-url, or www.mydomain/question1.php?id=24 I used rel canonical to tell the search engines that the keyword rich url was the one to index. Now, we all know that shares on Twitter, FB, etc. can add value to my site's SEO. So, if someone happens to be on the non-keyword-rich url and they click a button to share, do I still get the same seo benefit? Which brings me to a related question...if someone shares your content via a bitly or other shortened domain, is there any difference to the benefit you would get as compared to them sharing the full domain name?
Social Media | | MarieHaynes1 -
Is facebook and twitter always a good idea to promote a website and improve Google rankings?
I'm attempting to promote a fresh seafood market / restaurant here on the Sunshine Coast, Australia. I have not found a lot of examples of people using Twitter and Facebook to promote this type of business here. Is it hard to justify the time for return here? One benefit I thought for twitter is we could have tweets displayed on site giving us some dynamic content which would hopefully keep Google spider coming back more regularly is this correct? Is there any link building advantage to using these social media sites?
Social Media | | iSenseWebSolutions0