Google Places - Overcoming a geographical disadvantage
-
We have done some work on the Google Place entry for this website:
http://www.royalhoteliow.co.uk/
We have spent a lot of time ensuring we have consistent address information, to make sure we have a good number of citations, and have worked with the staff at the hotel to ensure that there is a regular stream of reviews coming into a variety of websites that we know are used by Google.
However....
Our target searches are 'Isle of Wight Hotels' and 'Isle of Wight Hotel'.
If you do a Google map search for 'Isle of Wight', it drops a pin in the middle of the Island, which is 30 miles by 20!
The main areas for hotels on the Isle of Wight (dictated by tourism), are about 15 miles from where Google percieves the Isle of Wight is, in the coastal towns.
So it seems that no matter how hard we try, in terms of citations and reviews, GP is always going to prioritise those close to the middle of the area.
Anyone got experience of a similar issue, or got any suggestions?
-
One of the often overlooked factors in local ranking in customer reviews. Implementing a simple email marketing program to request positive customer feedback can boost rankings and expand the geographic area your citation is "relevant" for. Couldn't hurt to buy adwords for your target keywords and include your places listing as an ad extension.
-
This is one of the more difficult challenges. Here are a few things we have done to help with the Geo challenge on maps.
You may notice that the top ranked sites have huge domain scores, but the third place does not. Look at that site and the first thing you will notice is the address is the first title. Add you address on main pages. Maybe on top. It's very difficult to find an actual address on the site. This is very important.
Encourage your reviewers to use the term Hotel on the Isle of Wright, in the first paragraph or title.
Do you sue the term in your meta title and description?
Do you have a page with that title and URL?
Have you run a keyword report on your home page to grade its optimization grade for that term.
Have you built strong quality citations and links. You are competing against of t some well optimized sites.
And last thing for this post. Look at top sites and ask your self, why are these showing up?
We have been successful in overcoming the geo marker challenge, but you do have to stay at it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google showing different links in SERPs
Google search results are showing my site links in both URLs, "mydomain.com" and "https://mydomain.com". However the one with https is showing a favicon, and the other one is not. So i wanna keep the https one and remove the other one. I went to GSC to submit "mydomain.com" for removal and it said that URL will be deleted in ALL of its variations.So how do i delete the "mydomain.com" links? Should i just index the ones with https again? Would that work? Someone suggested me to do 301 redirect on all pages that are being displayed twice. But i am not sure if i need to do that since i am using squarespace, and both of the links lead to the same page?
SERP Trends | | winter22330 -
Google News results ...can it be SEOed?
Hello Everyone. I simply wanted to know if anyone had some useful insight on what it takes for a legitimate website to appear within the Google News results. I have rarely, or ever, had to dabble in this kind of SEO, but after coming across a situation with a perfectly legitimate website, I'm now scratching my head. The site in question is a very well established website, with 0 "seo" done to it. All links organic, all traffic legit and they have VERY strong social media presence. The site's current DA is 50. Its a 3 letter domain. Some of the points I believe are important quantity and quality of content (% of aggregated vs actually original content) overall % of "news" content vs rest of the site content authors/writers credentials (how would Google evaluate the authority of a writer, so his/her content is newsworthy?) overall site authority rich snippet and code needed to be indexed? I think rel publisher or rel author tags have something to do with it? making sure to have basic SEO in place: canonical tag, unique headers, etc. What am I missing? They have one particular competitor that seem to be ranking for almost everything news related, while being a similar site in content and authority, however they are nowhere. They have submitted to Google News before (not even sure what that means) but have failed to be included -- does this put a "stain" on them for any reason or impede the possibility of being indexed in the Google News results in the future? ANY input is appreciated.
SERP Trends | | 1stOTLJK0 -
Google Street View For Business
Does anyone know if there are any statistics that prove Google Street View For Business is worth a company investing in it? Any feed back would be much appreciated. Thanks Christina
SERP Trends | | ChristinaRadisic0 -
Using the same Google Analytics account for two sites
I have a friend who is concerned that his competition is trying something funny to show high traffic. The competition has two sites using the same GA tracking code. What impact would this have on his actual traffic. One site has high traffic 7500 daily the other site has 150 daily but gaining momentum
SERP Trends | | polarking0 -
Pros and Cons Google Site Search
I'm having a hard time finding the actual pros and cons of implementing Google Site Search on a website. Thoughts? Any data on bounce rate of internal SERP because UX doesn't look like the website? I know you can customize, but most examples I've seen still look pretty different from the stie's native style. Any other cons? Data issues, etc?
SERP Trends | | Aggie0 -
Google Trends Hot Searches hourly historical data?
Is there a site that archives Google Trends' hourly Hot Searches data? I'd like to see if specific keywords were trending at a specific time yesterday. Is this data out there? Is there a different site I should be using for this info?
SERP Trends | | BostonWright0 -
Tool to search for google ads from a competitor
Hello, I wonder if there is a tool where I can insert the webadress or an keyword and get as a result all the ads from the given webadress or keyword, showing up the real keyword, title and promotion text. Does someone has an idea if this kind of toll exist? Thanks for your answer. Kind Regards Mike
SERP Trends | | niceguyseo0 -
Best keyword research tool for Google image search?
What is the best research tool for finding search data specifically for Google Image search?
SERP Trends | | nicole.healthline1