Are similar title tags frowned upon by search engines?
-
We are a B2B company that is looking to convert to one global portal very soon. It is only then that we will be able to address a lot of the IA SEO issues we are currently facing. However, we are looking to make some quick fixes, namely adding a proper title to the different country homepages. Will having the same title, with only the country modifier swapped out be a good tactic? Since we want a unified title across all country sites, it just makes sense that we don't change it for every single country.
For example:
- Small Business Solutions for B2B Marketers | Company USA
- Small Business Solutions for B2B Marketers | Company Italy
- Small Business Solutions for B2B Marketers | France
-
Thank you for these answers. They provide a lot of insight.
One comment about the translations though, is that there could be different countries using the same language (English is the obvious example here). While we can identify the pages through the use of different country subdomains, each country would still want to publish content on their own sites.
-
My suggestion is to localize asap your site also in the languages of the countries you want to target.
Honestly, even if you craft a perfect title, if it is not in the language of the regional Google:
-
Google won't present in up in the rankings;
-
People won't pay that much attention, because a French or Italian first look for results in their languages, and just in extreme need to results in other languages (and if the brand is very well know).
-
-
Personally I would be looking at ways to make the title tag more unique to the location. Google is always on the search for spammy pages and if I saw loads of pages with the same (or very similar title tag/content) I would look at moving those pages down the rankings.
You want your title to have the most relevant keywords fist - in this case the focus would be the country (as this is the most unique part of the title). Hope this helps.
-
From my experience, it's actually ok, but i try to keep it below 65 characters and as long as it's just a few pages (not more than 50)
Some people will definitely want different title tags each time but I look at it depending on the website.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tags problem I need help
Hello I have a problem on my site and I want to help solve it I allow adding tags in search engines However, when writing new content, tags are not added to search engines This is my website link مجلة الحلوة
Technical SEO | | ahmedahmed3230 -
Meta Title Tags - Quick question!
Hi all, Our category Meta Title Tags are a little woeful and so I'm in the process of rewriting them. Let's say you have a product for sale.... some inkjet cartridges for a Canon BJ10V printer for example. In an effort to keep things concise I was thinking that for this category I should have the meta title set simply as: 'Canon BJ10V Inkjet Cartridges' and perhaps our company name after this text (and a pipe delimiter) This takes us just under 50 characters which is ideal but doesn't include any real keyword variation and will result in the company name being duplicated at the tail of the title tag on 6,000 odd pages. A large number of my competitors have title tags along the lines of: 'Canon BJ10V Cheap Inkjet Cartridges for Canon BJ-10V Ink Printers' I understand the reasoning behind this but does the variation of keywords compensate for the fact that the title looks spammy (to both humans and Search Engines). What would you do? Keep it clean and concise or stuff the title full of keywords. In the event of the former would you include the company name in each title in the knowledge they would be well under 50 characters without? Thanks for your help.
Technical SEO | | ChrisHolgate1 -
Brand page meta tag
I have around 100 brands on my website (with 100 different pages.) Please suggest me best way to create meta tags for all brand pages.
Technical SEO | | Obbserv0 -
Commas in Meta Title and Description Okay?
Hey there guys, have heard some recent information from some experts that utilizing commas in headings, meta titles or descriptions is not good for ranking. Can you guys please shed some light on this? Thank you!
Technical SEO | | MrGlobalization0 -
Duplicate Page Title
Our pages has so many DUPLİCATE PAGE TİTLE
Technical SEO | | iskq
I want to change all of them, is it right way?0 -
H1 Tag as Logo on the Homepage.
So I was working on a Genesis theme website where they have the H1 Tag as the Logo on the homepage. I wanted this changed because I always use my H1 tag to include a keyword I want to rank for. I was told by the Genesis Forum Manager that Yoast said the Logo should be the H1 tag on the homepage. (Yoast has a WP SEO Plugin that is very popular) That makes no sense to me, so I was looking for Opinions. Thanks,
Technical SEO | | netviper0 -
Google Search memory
Hi we have had the following statement from a member of our Japan office with regards google displaying search results, would anyone be able to give us a definitive answer on this. Google remembers previous non-mobile related searches For example, we already know that we come up on the first page if you select “kaigai keitai” (mobile phone for use abroad) and “UK” where as we don’t for searches where you replace the UK with the US or other countries. This means that if a customer, for example, does a search just on the UK e.g. using words like UK travel, London, millennium dome, etc. and then does a separate search just using the words “kaigai keitai” that google could show us as a link on the first page. However, if an individual did a search on Paris, France, Eiffel Tower, and then did a search for “kaigai keitai”, our link might not appear on the page. I don’t know if we have tested this already, but Google seems to have a very long “memory” and I could see this kind of aspect of Google resulting in us missing significant business from people going to the US, France, Italy, etc. Any thoughts?
Technical SEO | | -Al-0 -
How to do a no follow on site search
We have a site search that is causing a huge amount of errors as the SEOmoz crawler is showing these as duplicate content. Our first thought was to do a no-follow on the site-search directory, but we realized that the site search is /site-search.aspx and URl strings appear at the end for hundreds of pages. How dow we/how can we no-follow an undetermined amount of URL strings?
Technical SEO | | Apptixweb0