Link earning for local businesses who can't afford content marketing
-
What are some of the best ways to earn and build quality relevant links that will increase exposure to your target market in addition to assisting search rankings?
I personally find that local niche directories and PR are the best ways to accomplish this without having content to "earn links"..what else works? Any interesting ideas??
-
Completely agree Drew! My problem is that I find it very hard to create the kind of exceptional and unique content necessary to really earn links and social virality on a low budget
-
The first step I would take in this type of situation is to focus on getting accurate listings in the really authoritative local business indexes and directories. Use the tool at GetListed.org to be sure that you have accurate results across all these directories.
Next, use a tool like the Open Site Explorer to research your local competition and see if they have any quality links that you could also get for little cost and effort.
Then, reach out to the Local domains (Chamber of Commerce, BBB, organizations or local charities, etc). Often, these are relatively inexpensive and provide quality links.
If you want more valuable links, then the honest way is to earn them. Bite the bullet and blog twice a week. This will pull in those valuable long-tail keywords and hopefully snag the interest of someone who will link to you. Also, having a blog opens up a lot of free high-quality links from more directories and RSS feeds.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Crawler doesn't discover the links in the main nav
Hi Moz Community, We have a headless ecom (Magento) client that I'm trying to crawl the site. During the crawl, the tool (Screaming Frog) cannot discover the sub-category URLs in the main navigation when I start crawling via homepage. Similarly, when I start crawling with one of the sub-category page, it doesn't crawl any of the product URLs on the sub-category page itself. When I inspect product and sub-cat URLs through Search Console, they seem as indexed and if I view how Googlebot rendered the sub-category page, I can see the product URLs on the sub-cat page too. If you have any idea what's the issue with Screaming Frog and would like to help me out, I'd be so grateful! Thanks in advance
Intermediate & Advanced SEO | | bbop330 -
Why isn't Google caching our pages?
Hi everyone, We have a new content marketing site that allows anyone to publish checklists. Each checklist is being indexed by Google, but Google is not storing a cached version of any of our checklists. Here's an example:
Intermediate & Advanced SEO | | Checkli
https://www.checkli.com/checklists/ggc/a-girls-guide-to-a-weekend-in-south-beach Missing Cache:
https://webcache.googleusercontent.com/search?q=cache:DfFNPP6WBhsJ:https://www.checkli.com/checklists/ggc/a-girls-guide-to-a-weekend-in-south-beach+&cd=1&hl=en&ct=clnk&gl=us Why is this happening? How do we fix it? Is this hurting the SEO of our website.0 -
Incorrect Spelling Indexed In Meta Info - Can't Change It
Hi,It would be great if a member of the community could help me to resolve this issue.Google is indexing an incorrect spelling on of our key pages and we can't identify the reason why.- The page in question: https://newbridgesilverware.com/jewelleryAs you can see from the attached image, the Meta Title is rendered to contain the keyword "jewelry" (the American spelling.) We want this to read as "jewellery" - the British-English spelling. Yet in the page source the word is given in the meta title as "jewellery". Nowhere in the page source or on the page itself does the American spelling appear - yet Google still renders it in the Meta Title.Can anyone identify why this is happening and offer any possible solutions?Much appreciatedDhqJp
Intermediate & Advanced SEO | | Johnny_AppleSeed1 -
Google isn't seeing the content but it is still indexing the webpage
When I fetch my website page using GWT this is what I receive. HTTP/1.1 301 Moved Permanently
Intermediate & Advanced SEO | | jacobfy
X-Pantheon-Styx-Hostname: styx1560bba9.chios.panth.io
server: nginx
content-type: text/html
location: https://www.inscopix.com/
x-pantheon-endpoint: 4ac0249e-9a7a-4fd6-81fc-a7170812c4d6
Cache-Control: public, max-age=86400
Content-Length: 0
Accept-Ranges: bytes
Date: Fri, 14 Mar 2014 16:29:38 GMT
X-Varnish: 2640682369 2640432361
Age: 326
Via: 1.1 varnish
Connection: keep-alive What I used to get is this: HTTP/1.1 200 OK
Date: Thu, 11 Apr 2013 16:00:24 GMT
Server: Apache/2.2.23 (Amazon)
X-Powered-By: PHP/5.3.18
Expires: Sun, 19 Nov 1978 05:00:00 GMT
Last-Modified: Thu, 11 Apr 2013 16:00:24 +0000
Cache-Control: no-cache, must-revalidate, post-check=0, pre-check=0
ETag: "1365696024"
Content-Language: en
Link: ; rel="canonical",; rel="shortlink"
X-Generator: Drupal 7 (http://drupal.org)
Connection: close
Transfer-Encoding: chunked
Content-Type: text/html; charset=utf-8 xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:dc="http://purl.org/dc/terms/"
xmlns:foaf="http://xmlns.com/foaf/0.1/"
xmlns:og="http://ogp.me/ns#"
xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#"
xmlns:sioc="http://rdfs.org/sioc/ns#"
xmlns:sioct="http://rdfs.org/sioc/types#"
xmlns:skos="http://www.w3.org/2004/02/skos/core#"
xmlns:xsd="http://www.w3.org/2001/XMLSchema#"> <title>Inscopix | In vivo rodent brain imaging</title>0 -
Can I dissavow links on a 301'd website?
So we are performing link removal for a client on his old website (A), which is being 301 redirected to his new website (B). We have identified toxic links on site A and are removing, once complete we will undo the current 301, confirm a new GWT account for website A, and then submit the disavow report. We would then like to reapply the 301 redirect to site B while we are waiting for Google to process the disavow report, the logic being we can retain some current rankings on site B while waiting for the disavow to process on site A. Has anyone had experience with this method? I foresee some potential issues here but am interested to here from others on this. Thanks!
Intermediate & Advanced SEO | | SEOdub1 -
Can too many NoFollow links damage your Google rankings?
I've been trying to recover from a Google algorithm change since Sep 2012, so far without success. I'm now wondering if the nofollow on external links in my blog posts are actually doing me damage. http://www.smartdatinguk.com/blog/ Does anyone have any experience of this?
Intermediate & Advanced SEO | | benners0 -
Can literally any site get 'burned'?
Just curious what people think. The SEOMOZ trust on my site has gone up, all while Google is dropping us in rankings for lots of keywords. Just curious if this can happen to anyone or once you are 100% 'trusted' you're good. We went from 120,000 page views down to about 50,000. All while doubling content, improving the design(at least from a user perspective), and getting more natural links. Seems counter intuitive to Google's mantra of ranking quality. I would guess 'authority' sites never get hit by these updates right? So when you make it you've made it.(at least from a dropping like a rock perspective, obviously you have to keep working). I'm guessing we just need a bunch more quality links but would hate to work on building links, quality content, trust etc for it to be something so finicky long term.
Intermediate & Advanced SEO | | astahl110 -
Duplicate content issue for franchising business
Hi All We are in the process of adding a franchise model to our exisitng stand alone business and as part of the package given to the franchisee will be a website with conent identical to our existing website apart from some minor details such as contact and address details. This creates a huge duplicate content issue and even if we implement a cannonical approach to this will still be unfair to the franchisee in terms of their markeitng and own SEO efforts. The url for each franchise will be unique but the content will be the same to a large extend. The nature of the service we offer (professional qualificaitons) is such that the "products" can only be described in a certain way and it will be near on in impossible to have a unique set of "product" pages for each franchisee. I hope that some of you have come across a similar problem or that some of you have suggestions or ideas for us to get round this. Kind regards Peter
Intermediate & Advanced SEO | | masterpete0