PR Web Press Release for Links
-
I was wondering if submitting press release, such as to PR Web, if the links, on the press release linking back to our site still have any value in today's SEO world?
If so, what is the right way to take out the most value of a Press Release.??
Please advise,
Morris
-
Morris,
As strong component of a linking strategy, the heyday of press releases has come and gone but press releases are still valuable. They're valuable in the sense that they've always been valuable--as a means to reach a targeted audience with a creative message about a topic that will be of interest to them.
Press releases are an active engagement tactic, in that you research what publishers you want to target, you craft a message that is going to catch their attention, you send it via a channel you expect them to be listening on, and then you expect to engage and develop relationships with your target publishers. Unfortunately, many people today think of the press release as sort of a passive tool--you write something that fits into the template you pay your money then you hit submit and you wait for all the links to come in.
Don't think of press releases as a way to get links, think of them as tools in building new relationships.
-
It is my point of view, on 2011 I bought an expensive PR package on a reputable PR site and the traffic comming from the PR's was very low and also the value of these links was low too, so I recommend again put this money and effort in a social channels campain it will be more valuable in terms of traffic (targeted traffic) and also link value, authority etc.
PR sites has been absolutelly deprecated by Google and also the traffic comming from them is always less than espected.
This is my personal point of view
PS.: In the 90's we were buying PR packages and our rank was increased in a few weeks, today the rank is not affected by PR sites.
Hope it helps
-
I think there is still a ton of value. Even if the links aren't valuable, I'd still look into the value of your company being mentioned in a release and the traffic generated to your site.
If you focus on providing some value and an interesting story, you may be able to generate a good amount of traffic to your site. From here, you should have a method for capturing visitors and getting them to engage you, both on your blog and in social media.
However, if you are looking at it as purely a method of gaining links, it has lost the value that it once held.
-
Dear Morris,
After the Google Panda and Penguin updates, the value of the links has varied, Google has deprecated 100% the links comming from PR sites, (They are no natural links) at this time from Google point of view you're buying these links, even some reputable paid directories don't add any value (you pay and you get listed).
Google now is looking for other signals such as Google+, Facebook likes etc. the link building has changed.
I recommends to put you effort on social channels especially Google+ and second on Facebook.
I hope it helps
Claudio
-
All of the PrWeb press releases are now "no-follow" links after a dust up with Google last year after getting spammed. They used to be great links....not so much now.
Sometimes, the release is picked up by other sites which may use follow links....but you never know and the may be low value sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to turn a good blog into link bait
Hello, I don't really believe in spending a lot of time link building (and maybe that's a limitation of mine). I believe, at least for the small businesses I've been running, that producing targeted, thorough, very very helpful, useful, unique, authority based, knowledgable, transparent content is what most of the time should go into. I'm sure there are many exceptions in industry and company size. We use a blog and feature it really big and solid on the home page. So we're making a blog that has the qualities above (useful, unique ... transparent). How, while we're doing the writing, can we make the content also be good link bait? We need an awesome link profile. Also, what free easy afterward social or email outreach am I not including to maximize exposure (The only content marketing I do is posting blog posts right now on Facebook and Google+)? What would you do with the first $100 in this context? The first $300? (We're low budget always) Thanks, Bob
Branding | | BobGW0 -
No Domain Link In Press Release, What About Yelp?
Hi Moz, I understand that using a PR for SEO benefit is old-school, black hat, and largely outlawed by Google. We are simply trying to get our name pushed further into the local market, i.e., using a press release for it's natural intention. Our company offers free quotes through our site and the scheduling of jobs with new clients is largely done online. I think it seems silly NOT to have a link to our URL in the press release, but rather than poke Google, we're fine omitting it. However, would linking our Yelp near the end be a big deal? Yelp no-follows their URLs back to the company site so there isn't a risk with pumping up a support link through PR and we can provide SOME clickable link to our information. Thoughts?
Branding | | kirmeliux0 -
Press Release Best Practices - should I add the PR to my site?
I wanted to know the best practice for SEO when it comes to press releases. If I publish a press release through a site like PRWeb or PRNewswire, can I also add the same press release to my site in the "news" section or will that create duplicate content issues? Would it make sense to include a summary of the press release on my site and then add a link to the press release hosted on the PR service's site? I don't necessarily want to take people away from my site, but I'm not sure if putting the whole release in both places makes sense. Thanks!
Branding | | pbhatt0 -
Questions about Press Releases
Are sites such as Marketwire, PRWeb, PRnewswire, BusinessWire, e-Releases and PitchEngine good for editorial back links? Also, if I have a press release on PRWeb, for example, can I have the EXACT same one on Martketwire, etc or do I need to worry about duplicate content?
Branding | | tutugirl0 -
Are press releases still useful?
In light of so many Google changes are press releases with PRWeb or the like still worth using?
Branding | | uniquegifts-2778791 -
Guest Posts/Blogs/Articles Link Building
Is it me or are the usual places you used to go for to find quality blogs to guest post to seem to be full of low quality spammy blogs. And doing a search brings up loads of poor quality sites/blogs too. I was thinking of creating a high quality content site for link bait. Any suggestions on "refreshing" a tired link strategy. Where do you find your guest blog/posts?
Branding | | JohnW-UK0 -
Can creating a subfolder and seperate domain blog build external links?
So I am currently going through the creation of a blog with a client that has a company that sells tennis equipment. I have talked to their development team, who is a third-party ecommerce platform, and come up with an idea to create an sub-folder (domain.com/blog) with an article page using their existing framework that would feature full articles in a blog format. Then I would create multiple blogs for them using tumblr and wordpress with their company name and a few with unique names targeted to their niche. These would feature snippets of the content taken from their article page (domain.com/blog) with some responses or reviews on the full articles to further their outreach and then link to the main articles on their article page. These snippets would be divided up amongst the blogs and posted on different days of the week to divide the traffic. Each blog will feature fresh content and focus on a rotating schedule of the latest videos, re-blogs, memes, photos, highlights, scores, upcoming tournament reviews, etc. I will set each one up to rotate through these different topics on different days and times to create a steady stream of traffic. I want to make sure that I stress the fact that I wont be stuffing the unique blogs with links only to the clients company store, I will be making sure to keep it to an amount that isn't spam worthy. Now if these blogs feature rich content including the snippets of the articles from my sub-folder page (domain.com/blog) will these blogs pass link juice to the blog set up on my sub-folder? Also is this a good way to ensure brand awareness and create external links without damaging their reputation? Are there other risks that people have encountered by doing something similar? Please share your experiences so I can make an educated decision.
Branding | | cscoville0 -
Web Strategy Conundrum
I run a business that offers eco friendly screen printing. Let's call it ECO SHIRT SHOP. We offer a specialized type of printing thru the website, then contract to printers throughout the US to execute the printing. (They each have their own distinct print businesses that they operate as well.) As of now we only divulge that we have print facilities in places like chicago, seattle, etc. but do not display addresses as we do not want to confuse customers. By not displaying these addresses, I feel we are missing huge opportunities to be listed by services like Yelp, Google places, etc - consequentially losing highly convertible geography specific search traffic. Ques: The print shops are open to us displaying facility address info, even somehow saying that Print Shop X prints for the ECO SHIRT SHOP network. I want to be transparent with customers and get more localized traffic, but don't want to confuse operations or give away business. For all you strategy guru's out there, how would you handle this? I am at a cross roads, and how we move forward is hugely important for the future of our business. Thanks, as always for your thoughts on this.
Branding | | peteandmikey0