Best domain to promote a french hotel in english
-
Hello, I have to promote a french hotel for english target and I have to choose a domain.
I only have 2 domains available:
-
Exact Match Domain with .fr extension i.e. hotelsinavignone.fr
-
Partial Match Domain with .com extension i.e. myhotelsinavignone.com
Which one has more possibilities to rank better on google.com for the keyword "hotels in avignone" ?
Thank you very much,
DoMiSol Rossini
-
-
Thank you Jane, you give me the opportunity to explain better.
I am targeting the english language, more than the single country, so If I have to pick up one I guess .com would be better for that.
Yes I also want to target french market (it is a french hotel) and I have a french version of the site under the domain/fr directory.
I guess it's remarkably weird to have the french version like this:
So i think I am going to go with a less exact KW match but .com extension.
myhotelsinavignone.com (english site)
myhotelsinavignone.com/fr (french site)
Thank you all very much.
DoMiSoL Rossini
-
Hi,
Is your target market international or targeting one particular country? I would only recommend a .fr domain if you are targeting a French market: if you're looking at the UK, see if you can get a .co.uk domain. For the United States or an international market, go with .com. It is harder to get a geo-targeted domain, i.e. one on a .fr, to rank in a country that is _not _France with a language that is not English. You will see .es domains ranking with Spanish language content in South America, but you rarely see situations like the one you're proposing.
From the UK, I see some .fr domains ranking in local search for this term, but no sites ranking in "regular" results: http://i.imgur.com/ZhKTxk9.png
-
If your main goal is to rank on google.com (and it sounds like it is), then you should go with the .com domain.
However, you should be aware that exact keyword matched domains are not as powerful as they used to be. Google released an update to the algorithm that specifically targeted exact match domains and lowered the value that they provide. You will not receive a significant chance of ranking higher just because your domain exactly matches the search query.
Although this particular post is 1.5 years old, it's still extremely relevant and has a lot of great info if you'd like to read more beyond my answer:
http://moz.com/blog/the-exact-match-domain-playbook-a-guide-and-best-practices-for-emds
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the 2020 Google ranking weight for EMD (exact matching domains)
I know EMD's ranking factor have been significantly reduced in the past decade, but do you think it can help at all in 2020? Thanks, Ryan
Local SEO | | RyanMeighan0 -
Website Domain Redirection- Rebranding Issues
I have a website domain redirection query At the moment because of rebranding and domain changes I havehttp://www.physioinqnepean.com.au redirecting to http://www.nepeanphysiohydro.com.au/.http://www.nepeanphysiohydro.com.au/ is the primary domain because at the time I wanted to appease any SEO ramifications that might’ve occurred if I had the new domain at the time “http://www.physioinqnepean.com.au” as the primary domain.Unfortunately, my client now wants to rebrand AGAIN with the new website domain being “http://www.physioinqpenrith.com.au”.I wanted to gauge what would be the best SEO practice in relation to what domain should be the “Primary domain"?
Local SEO | | JD261 -
Community Discussion: When The 'Coupon Drawer' Is More Influential Than Your Best Friend ...
Howdy To Our Super Community! When I was a kid, I was always fascinated by ladies who spent hours combing through newspapers and mailers, clipping coupons to put in a coupon drawer for future shopping excursions. It seemed like a lot of trouble to go to in order to save a a few bucks, especially given that I grew up in an era that still boasted a pretty stable middle class, but, it turns out, those ladies of yore were really onto something. A recent survey by Bazaarvoice and CMO Council found that coupons and discounts drive way more return/loyalty business amongst modern shoppers than any other factor, including recommendations from family and friends and paid advertising. Another survey by ROTH and Research Now discovered that 70% of millennial moms sought and downloaded mobile coupons while doing their shopping chores. There are a couple of facets of these findings that should interest any e-commerce business or local retailer. We've learned from a variety of studies that it can cost up to 7x more to earn a new customer than to retain an existing one, making loyalty programs smart business. Meanwhile, publications like the Wall Street Journal have made it clear that, in the U.S., the middle class is no longer the majority. These two factors seem to lend themselves to an important discussion for our community here at Moz, and in the marketing world at large. What is driving 70% of young mothers to use mobile coupons, as per the above study? Is it tight budgets, the love of a deal, pride in outsmarting 'the system' with a little extra effort? Is your company using coupons? Which ones have you seen convert most highly? Is there some element to them you've discovered to be a real winner? Interestingly, price is repeatedly cited as a minor factor in customer complaints, and yet, I've personally seen discounts/sales drive business like mad in both e-commerce and retail settings. Just how powerful is the love a deal? I would love it if you'd contribute your coupon/discount savvy to a discussion here, to help our community better latch onto this massively powerful influence. What are your thoughts and first-hand experiences?
Local SEO | | MiriamEllis2 -
Another Keyword Driven Domain Question
So we have a client that has a ton of great links, solid social profiles, content with good keyword-to-content ratio (7.5-9%), etc. This site has been around for a while and performed well. Recently a new competitor showed up with a very long keyword driven domain and has been outranking our client (and everyone else) for a large quantity of keywords. We own a keyword driven domain that could be used, but should we switch? I am always for branded domains vs keyword, but in this case it appears to be working and undefeatable. We have waited for 6 months to see if it's a fluke, but it has only gained additional ranking. The site in question has bad backlinks, many spam items, and stuffed content on the homepage. We will not copy that format obviously, but should we take one more step and beat him at his own game? Our client has Yext Premium, MOZ local, AdWords, social paid campaigns, location targeting pages, fast load time, etc. Overall a good presence. He seems stuck around the 3-5 position on page one, and is looking to push into the top 3 consistently.
Local SEO | | David-Kley1 -
The Infernal Google Hotel Finder
Good Morning Mozzers, I currently have a client who is trying to place ads on Google Hotel Finder. I've recently conducted a great deal of research on this topic, but I'm still struggling to find anything definitive in terms of creating ads for the property I represent. Likewise, I've noticed that my client's property is ranking very poorly for a number of keyword terms when you click "more places" on the search results page. In short, I need to achieve two items (AND FAST...): being able to create ads for the property on Google Hotel Finder, and figuring out how to get the property to rank more highly in the "more places" section of the search results page. Quite frankly, we are willing to do any and all things necessary at this point to expedite the process. Any and all insight/recommendations would be great! Thank you all so much for reading, I look forward to hearing your comments!
Local SEO | | maxcarnage0 -
Domain Name Length "wiggle room"
So the general idea for domain names is around to keep it around 15 characters, but I'm considering getting a mycitywebdesign.com type domain specific to my location and it's 23 characters. No hyphens. The original site hasn't had any seo work on it, so the original won't lose any progress. What suggestions/experience do you have with this type of situation? Thanks in advance!
Local SEO | | blakewenloe0 -
What is The Best Way to Rank in Multiple Countries?
Hi, I have a client that would like to rank in google.ie as well as .co.uk and in the middle east and possibly other parts of Europe. What is the best way to go about this? Would a new domain for each country be best and hosted in that specific country or is there a way to do this with one site? Bearing in mind that SEO will need to be done to rank in each country. Many Thanks.
Local SEO | | WSIDW0 -
Duplicate site content and setting up country specific domains
We look after a website which was originally just hosted on mysite.co.uk. We expanded to the European markets creating mysite.de and mysite.fr getting each product and page translated properly into German and French respectively. We have really good success on google.de and google.fr for these sites. We want to do the same with google.ie and create mysite.ie for the Irish market but as they speak English there will be no translation required. The only thing we will change is the base currency from GBP to EUR. From a duplication point of view will this be bad for both businesses mysite.co.uk and mysite.ie or will the .ie site be seen as the 'copier' and the .co.uk as the authority? Has anyone got any advice over best practice here and what would be the best thing for us to consider? We absolutely cannot risk the .co.uk site ranking wise. It's unrealistic for us to rewrite each product description and page so it means the same thing but is worded differently to avoid the duplication issue.
Local SEO | | gavinhoman0