Is it better to drip feed content?
-
Hi All,
I've assembled a collection of 5 closely related articles each about 700 words for publishing by linking to them from on one of my pages and would appreciate some advice on the role out of these articles.
Backround: My site is a listings based site and a majority of the content is published on my competitors sites too. This is because advertisers are aiming to spread there adverts wide with the hope of generating more responses. The page I'm targeting ranks 11th but I would like to link it to some new articles and guides to beef it up a bit. My main focus is to rank better for the page that links to these articles and as a result I write up an introduction to the article/guide which serves as my unique content.
Question: Is it better to drip feed the new articles onto the site or would it be best to get as much unique content on as quickly as possible to increase the ratio of unique content vs. external duplicate content on the page that links to these articles**?**
Thank you in advance.
-
Good luck. Like I said, this is just me being silly. I pray to my Google shrine twice a day and this is what it tells me.
All at once or drip feed, either way your content gets up there!
-
Thanks guys for your help. Think I'm going to publish it all at once. Was originally in agreement with Bill but after doing a bit of reading it's probably safe to say that the SE's prioritise good content over content age. I've noticed blogs having slightly inflated PR because of the regular content but it's unlikely I'll be able to keep up regular posts and as a result any benefit derived from drip feeding would fall away when I run out of articles. If it doesn't work I'm calling my lawyer on you guys, hehe kidding :)))))
-
I don't think there is any right or wrong answer to this question. More of a preference.
For me, I like to drip my content.
In my own silly mind, it looks more natural to the search engines rather than dumping a bunch of content on your site.
I also think it keeps the search engines coming back to your site as you posting content through the months and years rather than all at one time.
Mind you. I have no scientific basis for this... just my own anal retentivity. LOL
-
When I have new content I can't wait to get it indexed. So even if I am not promoting it yet on the homepage I will put up links to it on relevant pages just to get spiders into it.
Five articles is no worry.
-
There is no advantage to holding back from a search engine perspective. The only reason I can think of to hold back relates to promotion opportunities for the articles. You could publish one article each week, tweet it and otherwise generate interest around the weekly article. If that is not of interest to you, then I would publish all five articles.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category Page Content
Hey Mozzers, I've recently been doing a content audit on the category and sub-category pages on our site. The old pages had the following "profile" Above The Fold
On-Page Optimization | | ATP
Page Heading
Image Links to Categories / Products
Below the Fold
The rest of the Image Links to Categories / Products
600 words+ of content duplicated from articles, sub categories and products My criticisms of the page were
1. No content (text) above the fold
2. Page content was mostly duplicated content
3. No keyword structure, many pages competed for the same keywords and often unwanted pages outranked the desired page for the keyword. I cleaned this up to the following structure Above The Fold
H1 Page Heading 80-200 Word of Content (Including a link to supporting article)
H2 Page Heading (Expansion or variance of the H1 making sure relevant) 80-200 150 Words of Content
Image Links to Categories / Products
Below the Fold
The rest of the Image Links to Categories / Products The new pages are now all unique content, targeted towards 1-2 themed keywords. I have a few worries I was hoping you could address. 1. The new pages are only 180-300 words of text, simply because that is all that is needed to describe that category and provide some supporting information. the pages previously contained 600 words. Should I be looking to get more content on these pages?
2. If i do need more content, It wont fit "above the fold" without pushing the products and sub categories below the fold, which isn't ideal. Should I be putting it there anyway or should I insert additional text below the products and below the fold or would this just be a waste.
3. Keyword Structure. I have designed each page to target a selction of keywords, for example.
a) The main widget pages targets all general "widget" terms and provides supporting infromation
b) The sub-category blue widget page targets anything related and terms such as "Navy Widgets" because navy widgets are a type of blue widget etc"
Is this keyword structure over-optimised or exactly what I should be doing. I dont want to spread content to thin by being over selective in my categories Any other critisms or comment welcome0 -
Duplicate content, is it ever ok?
I am building a large site for a client who sells physical products. I am using WordPress as my CMS (as a piece of background information). There are a few products that need to be listed in the sites hierarchy in multiple locations as such: Parent A Child 1 Parent B Child 2 Child 3 Parent C Child 1 I am concerned that having a product exist in multiple instances will cause indexing problems for that product. I can't be the only person to come across this issue, would love some feedback on the best practices for such an issue. Thanks in advance
On-Page Optimization | | Qcmny0 -
Index.php getting Duplicate page content.
I am quite new to SEO and have now got my first results. I am getting all my index.php pages returned as Duplicate page content. ie: blue-widgets/index.php
On-Page Optimization | | ivoryred
blue-widgets/ green-widgets/large/index.php
green-widgets/large/ How do solve this issue?0 -
E-Commerce Site - Duplicate Content
We run an e-commerce site with about 250,000 SKUs. Certain items, such as a micro USB car charger, will be applicable to several different phones. Example: http://www.wirelessemporium.com/p-165787-samsung-galaxy-proclaim-illusion-sch-i110-heavy-duty-car-charger.asp http://www.wirelessemporium.com/p-165856-sony-xperia-ion-4g-lte-att-heavy-duty-car-charger.asp As one can imagine with so many items, unique content for each item description page can be a challenge. What would be the best way to address this on a large scale?
On-Page Optimization | | eugeneku0 -
Duplicate Content for Spanish & English Product
Hi There, Our company provides training courses and I am looking to provide the Spanish version of a course that we already provide in English. As it is an e-commerce site, our landing page for the English version gives the full description of the course and all related details. Once the course is purchased, a flash based course launches within a player window and the student begins the course. For the Spanish version of the course, my target customers are English speaking supervisors purchasing the course for their Spanish speaking workers. So the landing page will still be in English (just like the English version of the course) with the same basic description, with the only content differences on that page being the inclusion of the fact that this course is in Spanish and a few details around that. The majority of the content on these two separate landing pages will be exactly the same, as the description for the overall course is the same, just that it's presented in a different language, so it needs to be 2 separate products. My fear is that Google will read this as duplicate content and I will be penalized for it. Is this a possibility or will Google know why I set it up this way and not penalize me? If that is a possibility, how should I go about doing this correctly? Thanks!
On-Page Optimization | | NiallTom0 -
Duplicate Content
What I can do to avoid the duplicate content on the index and in the categorys, I cant block my categorys, cause are pages with big autorithy, so what i can do ?
On-Page Optimization | | nafera20 -
Duplicate content issue with dynamically generated url
Hi, For those who have followed my previous question, I have a similar one regarding dynamically generated urls. From this page http://www.selectcaribbean.com/listing.html the user can make a selection according to various criteria. 6 results are presented and then the user can go to the next page. I know I should probably rewrite url's such as these: http://www.selectcaribbean.com/listing.html?pageNo=1&selType=&selCity=&selPrice=&selBeds=&selTrad=&selMod=&selOcean= but since all the results presented are basically generated on the fly for the convenience of the user, I am afraid google my consider this as an attempt to generate more pages as there are pages for each individual listing. What is my solution for this? Nofollow these pages? Block them thru robots txt?
On-Page Optimization | | multilang0 -
Does putting content in tabs devalue it at all?
Hello! Still very new to the SEO world and just trying to soak in as much information as I can. The site I work for took a substantial hit with the panda update, so we are looking into adding as much quality content as we can in the upcoming months. With our current site layout, space will quickly become an issue. Assuming the content is relevant and useful for the page, will putting the content into tabs be counter productive or devalue it at all?
On-Page Optimization | | davegtt0