How many back links a day?
-
I am the owner of a very small business who can not afford a decent SEO company. So I am doing my SEO myself. I am producing good amount of content. But at the same time I am way behind my competition in back linking. Can you please let me know as a rule of thumb, how many external do-follow links a day I should make to be on the safe side?
Thanks all
-
The mindset of "get as many backlinks as you can" is now old school SEO. This type of SEO is likely to be completely ineffective or at worst, can get you penalized or have Google look at your site unfavorably through the Penguin algorithm.
While links are still an important part of the algorithm, Google has gotten really good, in most cases, at determining which links are truly earned links and then counting those.
One really good earned link can be worth hundreds of self made links. Rather than concentrating on how many links a day to make, I'd work on finding ways to get people to link to your content truly naturally.
-
any links you can get daily, Are probably not worth anything, if you can just get a link on demand then why would google value it?
-
Thanks Andy
-
Thanks Moosa
-
Thanks a lot for your time. I try to hit on that from tomorrow. Seems difficult but we will see.
-
Don't bother about the quantity. Focus on quality. A back link from a quality site is equal to 1000 back links from poor/less authoritive sites.
Sites can beat you with less links, but higher quality ones. This is because links from high authority domains, from blogs or news sites for example, can be substantially more effective for your ranking. High Authority sites can give you great link equity - sites with lots of juice and not too many links can pass on more authority to your site.
This is why unique content and engaging articles are essential for your site if you want to really push up the rankings - you can't buy links off the BBC website or Yahoo News, but make a unique discovery or post an interesting article or tool and you may well find you the link building can run itself!
Today, where each and every single link is being scrutinized to the highest extent by the powers that be. Not only will backlinks that lack credibility or are outright fakes earn zero credit for the site, they can also result in penalization and a swift plummet to the lower echelons of search ending rankings.
Although site owners have become increasingly aware of the value of link building towards higher rankings, there still seems to be a demand for “higher quantities” of links.
I’m sure just about every SEO expert and link building specialist probably has told you by now to focus on quality when it comes to acquiring links. For the most part, that is true. However, I’m going to ask you to slightly modify your paradigm of thinking when it comes to evaluating your own link profile.
Understand that Google is always looking for domain authority and link popularity within niches. Niches are essentially keywords and search queries. The question they ask themselves before serving their search results is: “Which sites are the most authoritative when it comes to this particular keyword?”
“Quality of Links vs. Quantity of Links,” we see that the answer to the question is much more sophisticated. Instead, you’re better off placing yourself in the proper mindset and looking to build authority as best as possible for your site. Target the most authoritative sites that you can find for your niche. Target tons of sites that have some credibility. Target a balance of sites that are somewhere in between. More than likely, to build the most authority, you’re probably going to need both. Thus, the terms domain authority and link popularity now make much more sense!
If you want to quickly establish a clear plan for your link building campaign, do proper keyword research and identify your competitors. Take a look at their link profiles using some of the free link building tools available. Do they have tons of moderate quality links? Do they have a strong social presence? Do they have just a few super authoritative links? Do they have a strong combination of the above 3? Whatever it is they’re doing, you need to be do the same because that’s what Google thinks you need to do to show authority within your niche. Evaluate your competitors and look to improve on the tactics they’re doing.
Hope this helps
-
This is not a dieting plan or a gym exercise that you have to do atleast this amount of work out on daily basis. Link building is more about quality then quantity so if you get 100 directory links every day… this might hurt instead you spend some time writing a good piece and get it published on a website like Moz (every industry have a Moz like websites).
Instead of spinning articles all day long better spend days and convince the journalist in your local area to cover your story and this will give you a better return on investment instead of 10 links a day kind of schedule.
Hope this helps!
-
Hi Armin,
First of all, try not to focus on quantity. Look only for quality and don't worry just about do-followed links.
Google now likes to see sites with a very natural looking link profile, so don't bother with the likes of blog commenting or article marketing. Instead, focus on what you have to offer a potential link partner, and if this is nothing, perhaps look to create an article or study that is specific to your industry / specialism.
Link building changed a little while ago, so please be careful, otherwise you will end up with a penalty in the shape of a Penguin!
EDIT-----
Adding a few links that should provide you with additional information:
- Google: Link Schemes
- MOZ: Link Building ideas to get more customers
- MOZ: Scalable Link Building tactics
-Andy
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are We Doing Link Building Right? Do Certain Links Actually Matter?
I've been thinking about this as I go through my daily link building activities for clients. Do we really know as much as we hope/think we do about how Google values inbound links, which links actually matter, and how much these link signals play into rankings? For example, does Google REALLY value the fact that a business is paying to sponsor a local sports team, or to join a local chamber? For local businesses, link building is rather difficult because they don't necessarily have the resources or ability to implement ongoing Content Marketing initiatives to earn links naturally. How can we be sure that the things we recommend actually make a difference? I had my family real estate business featured in almost a dozen articles as expert sources, with links from authoritative sites like Realtor.com and others. Does Google distinguish between a profile link on a site like Realtor.com vs. being featured as an expert source on home page news? Just second guessing a lot of this today. Anyone can to share thoughts and insights?
Intermediate & Advanced SEO | | RickyShockley0 -
Linking to own homepage with keywords as link text
I recently discovered, that previous SEO work on a client's website apparently included setting links from subpages to the homepage using keywords as link text that the whole website should rank for. i.e. (fictional example) a subpage about chocolate would link to the homepage via "Visit the best sweet shop in Dallas and get a free sample." I am dubious about the influence this might have - anybody with any tests? I also think that it is quite weird when considering user friendliness - at least I would not expect such a link to take me to the homepage of the very site I was just on, probably browsing in a relevant page. So, what about such links: actually helpful, mostly don't matter or even potentially harmful? Looking forward to your opinions! Nico
Intermediate & Advanced SEO | | netzkern_AG0 -
Same page Anchor Links vs Internal Link (Cannibalisation)
Hey Mozzers, I have a very long article page that supports several of my sub-category pages. It has sub-headings that link out to the relevant pages. However the article is very long and to make it easier to find the relevant section I was debating adding inpage anchor links in a bullet list at the top of the page for quick navigation. PAGE TITLE Keyword 1 Keyword 2 etc <a name="'Keyword1"></a> Keyword 1 Content
Intermediate & Advanced SEO | | ATP
<a name="'Keyword2"></a> Keyword 2 Content Because of the way my predecessor wrote this article, its section headings are the same as the sub-categories they link out to and boost (not ideal but an issue I will address later). What I wondered is if having the inpage achor would confuse the SERPS because they would be linking with the same keyword. My worry is that by increasing userbility of the article by doing this I also confuse them SERPS First I tell them that this section on my page talk about keyword 1. Then from in that article i tell them that a different page entirely is about the same keyword. Would linking like this confuse SERPS or are inpage anchor links looked upon and dealt with differently?0 -
Link building… how to get high rewarding links?
Hi Guys, I have a few people whom I have built relationships up in my industry with that would like to link to my site. Is there any particular things I need to be mindful of before having them link to me? I'm just mindful of the unknown. Also, which links to use etc? Thanks in advance
Intermediate & Advanced SEO | | edward-may0 -
Link Research Tools - Detox Links
Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam
Intermediate & Advanced SEO | | NaescentAdam0 -
Does the number of links on a page metric include repeated links?
Just wondering if the number of links on the page metric includes links that are repeated? So, if I had 100 links to one page would this count as 100 or 1 link?
Intermediate & Advanced SEO | | Cornwall
If it's the former does this mean more links to one page adds weight? Thanks0 -
Cross linking between categories
Is it useful for SEO to cross link between TOP level categories, let's say I have a Home page and then 2 sub categories, one about green widgets one about red widgets
Intermediate & Advanced SEO | | seoanalytics
Should i create a link from the green widget to the red widget or should I leave those are separate silos ? I know that within a silo i need to cross link ( from green widget 1 to green widget 2 etc... ) but how about about from the main category to the other main category ?0 -
Outgoing affiliate links and link juice
I have some affiliate websites which have loads of outgoing affiliate links. I've discussed this with a SEO friend and talked about the effect of the link juice going out to the affiliate sites. To minimize this I've put "no follows" on the affiliate links but my friend says that even if you have no follow Google still then diminishes the amount of juice that goes to internal pages, for example if the page has 10 links, 9 are affiliate with no follow - Google will only give 10% of the juice to the 1 internal page. Does anyone know if this is the case? and whether there are any good techniques to keep as much link juice on the site as possible without transferring to affiliate links? Appreciate any thoughts on this! Cheers
Intermediate & Advanced SEO | | Ventura0