Website keeps dropping in ranking with no visible penalty.
-
Hi everyone!
I would really appreciate your help on this!
The website URL is: www.gipsydharma.com
It has now been over a year, but we're finding it very difficult to start ranking for any useful keywords. Some keywords like: leather boots / boots for women / handmade clothing at some point went up to page 20, but have now dropped again below page 50. Now, most of our traffic comes from social media so the business is going OK. But the question still remains, what does Google have against the above URL? Its not a super amazing website, but it provides unique and engaging content and has zero spam. I also don't think its over optimized, but I may be wrong on this. Recently, I've also noticed that the Domain Authority has also been going down, it was 46 at some point and now its 40.
There's no visible penalty and all the pre-Penguin links (of which there weren't that many, I think) were cleaned up months ago, without Google suggesting that. There are very few keyword rich backlinks and a lot of them come naturally anyways.
So again, any advice would be greatly appreciated.
Thanks in advance for your help!
-
Hi Andy, thanks for taking the time to respond. Noted about the video, cheers. I think I followed all best practices throughout the site to the best of my ability. I'm trying to rank the product pages for keywords like: brown leather boots, ankle boots for women, black leather boots and so on. Homepage and all the category pages I'm trying to rank for things like: leather boots, boots for women, handmade boots. For the past couple of months I've not built a single link with keyword rich anchors through.
Usually we get about 40-70K visitors to our website per month just through word of mouth and social media. As for Google, the website has never really ranked high for any keywords other than our brand name.
Please let me know if you have any further suggestions.
Cheers,
Peter
-
Hi,
Just as a side note, a particular pet hate of mine (and many others) is video playing with audio immediately when you visit a page. If I were in an office and this started, I would be panicking to find it and probably never return.
I can only offer the same suggestions that I do for others in the same boat as yourself here. Without working on a site and spending hours analysing it, it could be any number of factors.
With the phrases you give above as examples, are you trying to get the homepage to rank for them? Have you followed best practices throughout the site? Have you ever ranked highly for the site, or has it always been at this level?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone please explain the real difference between backlinks, 301 links, and redirect links?which one is better to rank a website? i am looking for the help for one of my website
Can anyone please explain the real difference between backlinks, 301 links, and redirect links? which one is better to rank a website? I am looking for help for one of my website vacuum cleaners
Intermediate & Advanced SEO | | hshajjajsjsj3880 -
I want to use a photo from an official website for my own website.IF YES HOW?
Lets suppose i downloaded a photo from a XYZ website and want to use it on my own website, and also i want to rank for same keyword, and would like to rank just below XYZ site, i know there could be copyright issue. what can be done to avoid this issue. Can i manipulate the picture in a such way that it is usable. if yes how? How can i use that official websites picture for my website, i mean, can i cite that website as a source? what is the best practice in this case? i dont want to use stock photo,i really like xyz sites pics.
Intermediate & Advanced SEO | | Sam09schulz0 -
Would you redirect Website A to Website B, when Website B is in the middle of a HTTP=>HTTPS migration?
Hey guys, I'm curious on your thoughts around this scenario... Website A: 35,000 monthly pageviews 1,000 pages 375 root linking domains currently HTTPS focused on one topic weak rankings for competitive keywords Website B: 3M monthly pageviews 32,500 pages 3,500 root linking domains started HTTP to HTTPS migration 1 week ago. 1/3 of pages indexed as HTTPS. focused on many topics strong rankings for competitive keywords Requirement: I want to have a reliable read on how Website A's keyword rankings change after redirecting it's pages to Website A. This post-migration analysis will be used as a basis to assess the risk of redirecting another website we own that is similar to Website A into Website B. My question: Would you wait until most of the pages on Website B are indexed as HTTPS before doing a 301 of Website A to Website B? Please back up your answer with reasons why or why not 🙂
Intermediate & Advanced SEO | | jeremycabral0 -
Ranking go down why ?
Hello, Thank you , if you help us our web url www.prismpharmamachinery.com before some time very top ranking but now going down 5-7 pages in google any SEO expert can help for that Regards pooja
Intermediate & Advanced SEO | | Poojath0 -
New site causes massive drop off in ranking, old site restored how long to recover?
Hello, We launched and updated version of our site, mainly design changes and some functionality. 3 days after the launch we vanished from the rankings, previous page one results were now out of the top 100. We have identified some of the issues with the new site and chose to restore the old well ranking site. My question is how long might it take for the ranking to come back, if at all? The drop happened on the third day and the site was restored on the third day. We are now on day 6. Using GWT with have used fetch as Google and resubmitted the site map. Any help would be gladly received. Thanks James
Intermediate & Advanced SEO | | JamesBryant0 -
Website Survived Last Year Penguin & Panda Updates but dropped Jan 2013?
Hi, I have a website which was gaining good rankings through 2012 and even looked in pretty good shape after all of the Penguin and Panda updates in 2012 but in Jan 2013 the sites rankings have been very poor as it dropped for all terms. It is still in the index and webmaster tools shows the sites keywords but is showing places of 100 or so rather than 10 - 16 in the seeps. The website is www.mywebsitehosting.org Any ideas why this has dropped in January and what can I do to fix it? Thanks. P.s I have made a change to the homepage content but inner pages for the website also dropped to which have the same content as they did a few months ago.
Intermediate & Advanced SEO | | firebubble0 -
Websites with same content
Hi, Both my .co.uk and .ie websites have the exact same content which consists of hundreds of pages, is this going to cause an issue? I have a hreflang on both websites plus google webmaster tools is picking up that both websites are targeting different counties. Thanks
Intermediate & Advanced SEO | | Paul780