I'm starting an internet marketing company along with a newspaper company
-
I'm starting a project for a newspaper company where I just started working as the in-house SEO. I'll have ownership along with the newspaper for this new internet marketing company and could use some advice.Should I build our new site on the newspapers domain with good pr already or start a fresh site from square one. I'm trying to weigh out the pro's and cons and I'm still undecided.This news company has been around since the 50's and the trust is there. But just one sticky situation with an uneducated client could hurt the reputation of the newspaper.Your thoughts please!
-
This may be a situation where it is worth your money to hire a consultant and use an NDA and get some professional advice. We have a list of recommended companies in the footer that can be a place to start looking.
-
Best of luck, counselor.
-
I rather not disclose the site name but page rank 4 and domain authority of 51. I hope you understand why I'm not dropping the site name because if we end up going the new brand direction I would hate to put this out.In terms of reputation, I'm talking worse case scenario. I have clients that do great things for their customers but you can't please everyone and one someone has a bad day they get on a review platform and vent.
-
You're asking a very general question without specific disclosures. To which site are you referring/talking about? There isn't any implied trust between a new domain based on old media, that I know. If people recognize the brand, that's fine.
In regard to reputation, don't do things that make people angry.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Houston Printing Company Removed City from Main Page - Will Our Rankings Change?
We operate a full service printing and direct mail company located in Houston (www.catdi.com ). We have been in business for quite sometime and had enjoyed top tier position on page one for many years. However after revamping our website and main page it was determined that we used "Houston" way too often. Our keywords are ( Houston Printing , Printing in Houston)
Local SEO | | NEWCHOPPER
I suppose to the pros it looked and it seemed a little spammy with all the references to our city. But after the changed we have now dropped to mid - bottom of page two. Should we worried or does after sometime
will be move back up? I dont want to hastily change back but to our surprise those aren't really searched terms I would hate to see our positions and ranking fall because of this change. Thanks CATDI PRINTING0 -
Getting Schooled in Local by 'Lesser' Brands?
Hi Moz! First question I've asked here. I've been working on campaign for my company (regional solar installation company in Northeast USA) for close to 7 years, we've always done well in local search but recently have noticed sites that, for lack of a better word, we 'school' in terms of all the usual metrics - better/more consistent local listings, better domain strength, better backlink profile, bigger company (in the real world), brand recognition, etc... However recently we have started seeing smaller competitors beat us in state-specific rankings, using stuff I would call 'old school' SEO that is no longer really tolerated, in theory - stuffing keywords onto page, keywords in domain, etc... domains of much less strength pulling #1 or #2 terms. Based on data I don't actually think keywords like "solar + state name" are actually that powerfully but frankly it is bit embarrassing to get crushed by 1-2 person companies when you have a 150+ company with a three-person in-house digital marketing team. My strategy so far has consisted of building a better Google review solicitation process, adding schema markup to our project gallery, and some SEO 101 stuff like reworking keywords and title tags. I've noticed a strong uptick on our site of leads from outside our territory (like folks from all across the USA who are NOT in our service territory) - I'm almost thinking I've done 'too good' a job of building a nationally relevant website and not enough state-specific options. Has anyone ever experienced something like this? Any clever strategies beyond the obvious? Can share more specifics if it'll be helpful. Cheers,
Local SEO | | revisionsolar
Fred0 -
Handling redirects when 2 companies merge
I am working with 2 local businesses that are joining forces to create 1, new business. Both individually hold consistent position 1 and 2 in Google for the majority of their chosen terms. However, the merger will see a new brand name and therefore a fresh out of the box domain. I have suggested setting up a partition on the hosting for both old URLS. All that will be hosted there would be .htaccess files with 301s to the like-for-like pages on the brand new domain / website. This will obviously also aid UX. However, is this overkill? I personally think not... but would a domain level 301 redirect work just as well from preserving / passing on any authority to the new URL.
Local SEO | | AbsoluteDesign1 -
Inherited a site by well known company - Input and opinions please!
Hi all, Just handed the keys to this site "newly" designed and put together by a large well known company during a small business experiment they were running. They took a dated old non-responsive site with questionable architecture and even more questionable SEO practices and made it responsive and well... what you see now. I skimmed it and started to review and audit but decided I was a little too close to be neutral so thought some third party opinions would be helpful as a start. I guess I'm just hoping for some fresh eyes to take a look and give me your overall impression re: structure, coding, SEO etc and then some idea of how you might tackle all of what I was handed if it were a perfect world scenario where there was actually a good, strong budget and a lot of time to spend. WWYD in other words! 😉 Thanks so much for any comments in advance! www.certifiedroofing.info
Local SEO | | Pixelwik0 -
Defining a niche for my SEO company
Hello, I realize that in order to get business in SEO, you really need to specialize. The most experience I have is with the nuts and bolts of small business E-commerce and and many types of small business web design. I've run several online stores for about 9 years and I've been doing small business web design (and a bit of development) since 2001. I've had several other SEO clients over the years. I'm in Boise, Idaho at this site What would be a profitable approach? I'm thinking I could mainly build and market small online stores for locals. Maybe something like 'Ecommerce Web Design and SEO in Boise, Idaho' for a home page title. Or I could learn Local, but I have less experience with that. Or I could try to get national clients in an even smaller niche. I'm trying to find a good approach. I only charge $75/hour and I give generous quotes when appropriate, so an 'affordable' approach would be good Thanks, Bob
Local SEO | | BobGW0 -
Local Seo Start Up?
Hi I've recently started a Web design and Local SEO business in the UK and would love some advice on best practices and resources to do best by my clients. The last thing I want to do is get their site banned or penalised by Google. In the past I have used article marketing to get 100s of backlinks but I understand it isnt that simple anymore.I might add that I always did SEO for my own sites, never offered it as a service to others. So, I'm less reluctant to take chances. From looking at the competition in the local market I won't have to get too many backlinks to outrank most other companies. Just need to get the right good quality links. I am fairly experienced with onsite SEO. ANy advice or relevant resources would be greatly appreciated.
Local SEO | | malkeenan0 -
How Can I Outlink Web Designer Link Building from Their Clients' Footer
_I used open site explorer to view the backlinks for a competitor of an agency I work with. They have ten times as many links, if not more, than we do, and I noticed there were only a few more domains linking back to them. As I dug deeper I noticed these links were coming from the footer tag they put on their clients' sites like "Site Designed by __." If a site had 20 pages, they had 20 links back...weird and annoying that it counts. They have more clients for web design than we do, so their bulk linking could continue to outrank us. Any suggestions on how we can outrank them locally? We are in the midst of redesigning our entire site to build out more pages and have much better internal linking. Any help would be greatly appreciated, thanks everyone!
Local SEO | | Michael4g0 -
Im a big fan of niche web develop/seo companies. I was wondering how many clients can you ethically take on in the same field, located in the same city
How do niche web development companies justify having multiple clients in the same field in the same cities. I would love an explanation on how to justify this, and how many clients in the same field/same city is acceptable. A good example would be an seo company for auto dealers or hotels. Thanks
Local SEO | | aholyman0