Multiple business location - a nightmare scenario
-
Hi Guys,
I was wondering how should i tackle the url structure for the following scenario:
Company provides several hypnotherapy services including 'stop smoking', 'cbt', 'weight loss' and more ... and have offices in 3 cities.
Currently, the website has the following structure.
www.website.com/stop-smoking-city1
www.website.com/stop-smoking-city2
www.website.com/stop-smoking-city3and so on ...
would it be better to have the following url structure ...
www.website.com/city1/stop-smoking
www.website.com/city1/weight-loss
www.website.com/city1/cbtand so on ...
Please advise!
-
Thanks Mark and Matt,
Does that mean that we will have to write the services page specifically for each city multiple times? So as to say ... stop smoking article for 4 different cities ...
Another approach i was thinking of was to have page on stop smoking have links on that page where these services can be bought ... so on the right panel, we can say that these services are available in the following cities.
-
I agree with Mark and your question above.
website.com/city1/stop-smoking
website.com/city1/weight-loss
website.com/city1/cbtwebsite.com/city2/stop-smoking
website.com/city2/weight-loss
website.com/city2/cbtwebsite.com/city3/stop-smoking
website.com/city3/weight-loss
website.com/city3/cbtThis site architecture essentially tells Google "this is our brand. we have 3 cities. These are the services in each city."
The way you're currently doing it says "this is our brand. we have this service in this city." It's not as clean or organised.
-
I'm tempted to say in order to optimize local search results I'd go with:
etc..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Avoid Multiple Page Title Elements"
Hi, in page recommondation I get a "Acoid Multiple Page Tile Elements" Fix. Make sure your page has only one <title>tag. </span><em>"Web pages are meant to have a single title, and for both accessibility and search engine optimization reasons, we strongly recommend following this practice"</em></p> <p>Well I'm trying....I am not able to find where og why I have multiple titles in this page?</p> <p>This is a norwegian page, but maybe someone can look through it?</p> <p>http://www.proplantime.no/bransjer/bygganlegg/mannskapsliste</p></title>
On-Page Optimization | | Marked_Proplan0 -
Will Multiple 301's to the Same URL Cause Issues?
Hey Everyone, We have a client (I don't have permission to disclose) that has just attempted to create better URL's for their site, per our direction. In the process, their website platform kind of took over their renaming attempts and instead of creating the clean, short, descriptive URLs we all wanted, they got convoluted, longer URLs. This all happened within the past 3 or 4 days. So, they went out and got an add-on that's going to help them create better URL's. In the meantime, they now have the original page/URL plus two new ones for a total of three. No 301's have been setup yet. When they create the new and (hopefully) improved URL tomorrow, will it hurt their rankings to have three pages redirected to the new one? Is a 301 redirect the right method for this issue or should they do something different? Thanks in advance, Kirk
On-Page Optimization | | kbates0 -
One service - multiple locations
Just started working on a website with 2 services and a LOT of locations... So website is something like categorized in states and subcategories are cities... But it only offers 2 services. So each city out of 100 has one page per service... It seems to me like something not pretty good but I have no experience with such sites. I know that it is ok if you have stores on different locations so you can do local for all them but in this case website owner just wanted to rank high for 100 cities and actually he is doing pretty good... But I somehow think that may cause problems in future and google could consider it as a spam, no matter of unique content on 100 pages when it is actually the same... So if you have any advice for this situation, I am listening 🙂
On-Page Optimization | | m2webs0 -
Can you use multiple keywords for on page for ranking?
I understand using a keyword (or phrase) and correctly building that into the site structure (URL, Title Tag, body, etc). So, this question is going to be elementary, but I am starting to question myself as I write content. I have a client, for example, that has a new site and a page for Chocolate cakes. Now the other pages they built out are for Cheesecakes, Cupcakes, etc. So we optimized the Chocolate cakes page with our keyword throughout (Getting an A+ on page content grade). But now they are asking me why they can't be found for chocolate eclairs, chocolate fudge cake, devils chocolate cake, double chocolate cake, etc. My first quick answer is that they should build more pages. But am I doing this wrong?
On-Page Optimization | | cschwartzel0 -
Which is better, have our location in the title or have a title that is 66 characters?
I was told by an SEO company that I need to put our name and location in every page title, however, an seomoz.org campaign gave me warnings for having a page title that is too long. Which is better, have our location in the title or have a title that is 66 characters? We have both a physical and online store, so it would still be nice to direct foot traffic to our physical store.
On-Page Optimization | | HockSports0 -
Location in keyword terms
I'm optimizing a website for a dentist and I'm looking for the best approach to incorporating the location into the keyword terms. For example if a dental practice in Boston has a page on Cosmetic Dentistry what would be the best approach for optimizing for "Boston Cosmetic Dentist", "Boston Teeth Whitening" and "Cosmetic Dentist in Boston"? How should I handle the repetition of the location name? Will I get the best results by using the full keyword terms several times on the page "example a" or will "example b" provide similar results? Title Tag: a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
On-Page Optimization | | OptioPublishing
b) Boston Cosmetic Dentist | Teeth Whitening H1
a) Boston Cosmetic Dentist | Boston Teeth Whitening | Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist | Teeth Whitening keywords to sprinkle through content
a) Boston Cosmetic Dentist, Boston Teeth Whitening, Cosmetic Dentist in Boston
b) Boston Cosmetic Dentist, Teeth Whitening etc... It's important to rank for all 3 keywords but the pages would be flooded with the words Dentist and Boston if I use each phrase exactly. Any suggestions? Thanks in advance,
Jason0 -
One domain with keyword optimized pages or multiple domains
Hi There. I have a client in the real estate law services business. Which is better for long term search traffic? 1. A single domain ie. smith and smith law.com with pages focussing on each neighbourhood they operate in ie. .com/real estate law manhattan.php, .com/real estate law brooklyn.php etc or 2. multiple domains each focusing on one neighbourhood the business operates in ie: real estate law manhattan.com, real estate law brooklyn.com etc Thanks for the help, Josh
On-Page Optimization | | dreadmichael0 -
Title optimization best practices for clients with insanely long business names
How do others utilize keywords and preserve branding in the title tag for clients with a REALLY long name? Two examples. Example 1: Business name is 38 characters long in the following format: [Firstname] [initial] [Lastname] [Businesstype] Services 38 characters is workable, but the keywords for what he offers and this industry in general are long too. He abbreviates to his initials in the domain name - I don't love doing that as the acronym has a meaning of its own. (We unintentionally acquired at least one very amusing if useless backlink thanks to that.) Leaving off "Services" saves a few characters. Example 2: Business name totals 58 characters and references their two related lines of business. Similar to: Rogers Institute of Robotic Studies and RIRS Robot Repair
On-Page Optimization | | MaryAnneG
or (saves a few characters)
Rogers Institute of Robotic Studies and Robot Repair How would you handle that? Use the appropriate half of the name on pages related to that particular LOB? Only use the brand on some pages? Abbreviate more? I've been using their full name on the more "general" pages of the site and omitting it in favor of keywords on the more specific pages . Suggestions? Other ideas?1