Html to wordpress
-
I have an html site and most of my pages are ranking well. I want to switch to wordpress but i am afraid that i will loose ranking on my inner pages. Any thoughts? And should i do a redirect or use a html plugin
-
We just went through this exact process with a website. We agonized over whether to do the move since the .html pages were ranking and converting well. In the end the client wanted it so we decided to make the switch, this is what we did:
1.) Took all well ranking .html pages and 301 to their new version in apache .htaccess file, example code
Redirect 301 domain-name/old-page.html domain-name/new-page/
2.) Installed the SEO plugin by Yoast and made sure to tune all title/meta info for each page
3.) Made the change and stayed patient. We saw a traffic drop for 9 days following the move. Then on the 10th day we got close to pre-move levels, and 2 full weeks later we were back at pre-move levels with improved average site time, bounce rate and conversions.
*we are almost 2 months into the move now and traffic is higher than ever.
-
I would personally just move the actual html over (yes, can be done) and redesign the page to look like the wordpress one if the page is really important. If it's just semi important, not ranking number 1 for thousands of searches, then ill just 301 it over to the new page on wordpress. Either way, I'll make sure internal linking is optimised.
-
Why redirect? I mean if you have an HTML site and you want to move towards WordPress, you can simply move there and make sure the URL structure and URLs remains the same.
In case of redirection 301 from old URLs to new URLs (if you are doing this) it will impact your rankings to an extent as 301redirection does lose a bit of link juice.
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Installing sub folder with the same wordpress installation
Dear Friends, My main wordpress install is at www.marketing91.com However, i want to expand the topic to include advertising as well. I was considering installing a sub domain but instead i have decided to install a sub folder. So, now the URL should read www.marketing91.com/advertising/ for the advertising blog. I have one question though. In the sub folder, can we use the same installation of wordpress as applicable on marketing91.com?? I have a wordpress installed at marketing91.com. I dont want another wordpress to be installed in marketing91.com/advertising/. Instead, i would like to manage both url from the same wordpress installation. So how do i do that? Help is appreciated in advance 🙂 Regards Hitesh Bhasin
On-Page Optimization | | marketing910 -
Magento product pages - should they have a .php or .html?
Hi all, I'm using a plugin to do some SEO work on my Magento site It says this is an error: Product pages should have a suitable file type extension such as .php or .html I removed .html when I first set up my store because I though it looked more aesthetically pleasing, but does this have a negative effect on SEO? I can't find much information on this matter in my searches. Can anyone shed any light on this? Thank you, Laura
On-Page Optimization | | llj0 -
WordPress and category/subcategory landing pages
Hey, Here's my situation. I'm building a WordPress blog for product reviews of a certain niche. Current category setup is 4 main categories with 4-8 subcategories each. Each subcategory has a unique description that will help it become a landing page for certain keywords, after which it lists the posts from that subcategory. The posts will always be assigned to a sub-category, never to a main category. My issue is what to do with the main categories. They're fairly general so they're not really targeting any keywords, and don't have any unique descriptions attached to them. I was thinking of choosing between three options on designing the main category pages: List the subcategories + normal posts loop that bring the latest posts from the subcategories (may create a lot of duplicate content since the subcategory pages are also listing their posts) List only the subcategories (+ maybe just the latest post from each subcategory) Don't link the main categories at all, instead only use them to create dropdowns for the subcategories So, what would you choose, and why?
On-Page Optimization | | mihaiaperghis0 -
Wordpress Title Element tag too long?
So apparently when I add the name of the blog within Wordpress, the name of the blog shows up after the the main title of each blog post and page. So trying to keep the title element >70 characters, how does one name the Wordpress blog as mine is/was: Lake Tahoe wedding photographer / Heidi Huber Photography and keep that only on the intro page and leave each page of the blog and the titles of the blog posts to not have "Lake Tahoe wedding photographer added to the end of the Title Element? Anyone have any idea? I also had gone in at one point and updated every single Title on each page/post using Yoast's SEO and the SEOMOZ crawl is still coming up with over 216 caution errors for the title page. Thank you so much for any advice! Heidi
On-Page Optimization | | hmhuber0 -
Dynamic pages on a static html pages websiite
Good evening everybody. I am new on SeoMoz that I find very helpful in my work. I am not a web developer so please excuse me if my technical language is poor.I have an issue that maybe you can help me to solve. I work for a company who has a website, which is old and very well positioned on google for the most important keywords for the field of the company I work for (dentistry). It is a website made some years ago and it's made of static html pages.I would like to add a section in my website where I can post articles, like a blog (I think of a wordpress-style website) with daily posts (so with a dynamic page). Is there a way to do this without modifying the structure of the website and without losing pages, urls and ranking? We're on the first google page for many keywords of interests in our city and it would be a great damage for us to lose those positions.Thank you very much!
On-Page Optimization | | adec0 -
H1 tags in WordPress - could someone clarify this please?
Hey there. I am building a site and am confused by the whole H1 tag thing in WordPress, perhaps someone could clarify please? When I generate a new page or post I of course enter the page or 'post title' which generates following HTML code class="title">Used Containers So I was thinking, ok great now I have a H1 tag! Great...But no, according to the Yoast plugin (which uses a company called Linkdex for it's on page analysis) I don't have my keyword 'Used Containers' in any of my headings. I then experimented by adding another H1 heading of 'Used Containers' in my WordPress page copy area and saw that it shows up written in my page source as Used Containers (so without the class="title"> bit in my first H1). Could anyone be kind enough to explain: The difference between the two and any known impact on SEO. What is the proper way of optimizing H1 tags in WordPress? Thanks so much!
On-Page Optimization | | Wallander0 -
In my report of my website it was indicated that I had 19 links/locations blocked by meta-robots. What does this mean and how do I fix it. My website is a Wordpress website.
In my report of my website it was indicated that I had 19 links/locations blocked by meta-robots. What does this mean and how do I fix it. My website is a Wordpress website.
On-Page Optimization | | cyaindc0 -
How do you create a 301 redirect for www.mysite..com/index.html in htaccess.
I understand that it is possible to create a 301 redirect for www.mysite..com/index.html to www.mysite.com. (as well as subdirectories.) How is this accomplished? My hosting company says that setting this up in htaccess will cause "Apache to geti into an infinite loop and the page won’t load." I have read on the forum that this is possible. Any help would be greatly appreaciated. THanks. Perri
On-Page Optimization | | PerriCline0