Google AdWords Grant Samples?
-
Can anyone direct us to an actual sample of the 500 word essay required and a list of all the documents required once the client is accepted as a Google for nonprofit community member?
Thanks, Jim
-
I submitted one several years ago, and it seemed Google really wants to hear about your non-profit and why it should have the grant status, rather than have a modified form letter.
-
Hey Jim, Apologies on not getting back to you quicker!
Unfortunately, I think that those are very confidential internal documents for those nonprofits. I work agency side and I haven't even seen them for my nonprofit clients.
As far as paperwork after the application process - I don't think there is anything necessary. I think the application process is all the proof they need, they verify you with the IRS (please review the link at the bottom of Khem's reply), then they create a google grant account for you.
-
I don't think you need anything else if you've got your Google grant account approved.
Otherwise, first get your 501(c)(3) status
and here are some other helpful points for specific sections of the application:
**_URL of website: _**Enter the website you'd like to advertise in your AdWords account. This website may differ from the domain of your organization, depending on the program or initiative you wish to promote.
Organization Mission Statement / Primary Objective: What is the story you'd like to share with the world? What distinguishes you from other non-profits in your field? Since ad text is limited to 3 lines, what language would attract users to your website? This information will also help you brainstorm about creating your ad.
Explain how you expect Google AdWords advertising will contribute to your organization_:_Discuss your mission and goals in terms of online advertising. Which initiatives or programs would you advertise online? Other than an increase in donations and website traffic, what would you like to gain from this award? What action would you like users to take when they reach your website? For example, do you offer volunteer or newsletter sign-ups? Do you sponsor or run events to benefit your organization? Tell us what you wish to accomplish from a click on your ad!
**_Who is your target audience for online advertising?: _**If possible, include the location of your target audience. You can target users both around the world and in a specific geographic region. If your non-profit operates locally, tell us where, and perhaps the surrounding areas that may benefit from your mission and services.
Once you submit your application, you'll receive a confirmation e-mail from our team. It usually takes 3 to 4 months for us to review and process applications.
Hope this helps. Besides, you can also http://groups.google.com/group/googlegrants-help-application/browse_thread/thread/45a13575943e00fe/e650c22ed066e49c?lnk=st&q=#e650c22ed066e49c for more details
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you have same product name and description on a local and national site at the same time without getting dinged by google?
My question is regarding a few sites we own which are all related. The local site (http://location.company.com) is a extension of the national main site (http://company.com.) We are in the process of launching these new sites as replacements to older sites we created years ago. My first question regarding SEO is it important to the search engines to have unique product content on both sites even though they promote the same products (with same pictures) and brands or can we keep the same product names and descriptions as I hope? I ask this because essentially they are the same site but with with the exception of the local extension..... We thought by re writing all the content on the main pages of both sites along with different; title tags, page title and meta descriptions that that would make the sites different enough to get away with this. Is that the case? Thank you in advance for your assistance, Jake
SEO Learn Center | | Closetstogo0 -
Google Analytics setup tips and tricks?
I want to see (and possibly compile) other marketers tips and tricks when it came to setting up their Google Analytics. I feel like I sometimes get into a rut when I setup GA for clients and I want to make sure that I'm not getting rusty with it. Some of the things I'm interested in (but not limited to): How do you use dashboards? What funnels do you setup? How do you utilize goals? What are your favorite metrics to report to clients? What are the top items on your checklist when setting up GA? And many others I could include here... I'd be interested in seeing what other marketers include in their GA setup and reporting. These can be super simple or expert level tips and tricks. It's a personal curiosity I have so that I make sure I'm staying up to date with everything but if there is enough participation I will compile everything into a YouMoz post or something as a guide for us to use and share. So please share this question with others if you can. Thanks!
SEO Learn Center | | HashtagJeff2 -
How can I detect Google Webmaster tools without asking my client?
Hi Guys, I am running an audit for a client and one of the things I investigate is if they have a Google and BING webmaster tools . Also I am trying to detect if they have submitted any XML sitemaps. Is there a way for me to be able to detect these by making a simple search on google or not? Thank you Mozzers!
SEO Learn Center | | Ideas-Money-Art0 -
Why did one of our keyword score an F but is first place on Google search? The key word is "Barista Classes Los Angeles"
We're working with an SEO company that provides monthly details on what keywords have improved and needs work. One of our keyowords (Barista Classes Los Angeles) climbed up to number one on Google's search box. However, on SEO Moz, the same keyword got an "F" under the On-Page category. Can someone help us out and define why this is happening? This way, we can adjust and see how we can improve. Thanks!
SEO Learn Center | | ckroaster0 -
Google plus provides dofollow or nofollow backlinks?
I see my webmaster full of backlinks coming from sites like Google.com(plus) Twitter.com(tweets) Stumbleupon chime Scoop.it 1.Are these backlinks follow or nofollow? 2.Follow or nofollow backlinks surely do not pass PR effect but do the nofollow backlink helpful in rank or not?
SEO Learn Center | | csfarnsworth0 -
Does canonical links rank in Google?
Our company has many pages that use the canonical tag. Will these pages rank in the search engine or will it pass the strength on to the original page?
SEO Learn Center | | WebRiverGroup0 -
How do you eliminate negative "Searches Related To This" on Google?
I have a client who when you type in their company name in Google there are some negative terms in the space that says "Searches related to this" ... Is there any way to eliminate these? We are not sure why it is showing up since it has nothing to do with their company but it does look bad...
SEO Learn Center | | JChronicle0 -
Google's weighting of Page Load speed
Hey, we recently optimised our website page load speed as part of our overall optimisation. Page load speed according to the Google Developers Page Speed test was previously 51 out of 100 and is now 92 out of 100 and this was improved within the last seven days gradually, cached half way through the improvement process. I appreciate this is regarded as only a small part of the whole process, however, I’d be interested to know if anyone has a concrete opinion/proof on whether such a big improvement would actually make a difference to our rankings in the SERPs.
SEO Learn Center | | tdsnet0