Right page to place the Schema code for global business
-
I have two questions:
1. Schema code for Global business: As a company which works with clients across the globe, we like to create a well defined schema that doesn't limit and appear as a Local Business to Google. I assume "http://schema.org/LocalBusiness" means a local business to Google. If we use it, will be be affecting the ranking in global searches?
2. Page and location to keep the code What could be the best place to keep the schema code in a web page? - Homepage/ About us page / contact us page and Footer links are the options. I hope applying CSS on it too wouldn't be an issue.
Looking forward to learning your thoughts.
-
You can still utilize this form of rich snippets using XHTML
_"In general, RDFa uses simple attributes in XHTML tags (often or _
) to assign brief and descriptive names to entities and properties."
https://support.google.com/webmasters/answer/146898?hl=en&ref_topic=6003477
Simply update your site it is not a hard thing to do I would recommend using an HTML 5 boilerplate things are only going to get better for HTML 5 sites and Harder for HTML 4.
if it will not validate using HTML 4 and you are not comfortable trying to get it to work even using
googles highlighting tool which allows you to highlight rich snippets or schema then place it into your website.
https://support.google.com/webmasters/topic/3068649?hl=en&ref_topic=4600447
use an HTML 5 Bpoiler plate if you keep having problems.
All the best,
Thomas
-
But we get error Thomas:
Line 198, Column 41: there is no attribute "data-id"
at
-
It will work
-
Thank you Thomas for the very detailed response. This gives me better insight on Microdata.
One last question:
Out site is written in XHTML and not in HTML5 and we use the following Doctype
Now Its not valid with W3C XHTML when we tested, Is it just wrong DocType or should we completely rewrite with HTML5?
Thanks,
-
#1
As long as your website is targeting the right country and using the right language using schema will not harm anything it will improve it.you can use this tool and the one below it to create a organization or corporation schema
http://schema-creator.org/organization.php
http://www.feedthebot.com/tools/address/doit.php
Address structured data codeA. Check that your address is correct
Whitehouse
1600 Pennsylvania Avenue NW
Washington, DC 20500
United StatesB. If address is correct copy the code below
<div itemscope itemtype="http: schema.org="" postaladdress"=""> Whitehouse
1600 Pennsylvania Avenue NW
Washington, DC 20500
United States </div itemscope itemtype="http:>http://www.microdatagenerator.com/
http://www.html-5.com/microdata/schemas/
http://hackage.haskell.org/package/metadata-0.2.0.0/docs/src/Text-HTML5-MetaData-Schema-NGO.htmlLocal SEO will not take away from a multinational corporations ability to rank. It will just give you stronger rankings in or around your headquarters in addition to depended on the type of business you have your shops and/or offices. Local schema
http://schema-creator.org/
http://www.microdatagenerator.com/local.php
Local Business Information: Copy and paste into a notepad before putting on your page:,
Phone: You can simply keep the local part out and keep the company's various or single addresses up to par with http://www.feedthebot.com/tools/address/doit.php
#2
Schema and the knowledge graph which requires schema will be instrumental in so many different parts of the website that as long as it is in a natural Spot. For instance if your company has the address listed at the footer of every page it is not spammy use schema similar to the feed the bot postal address schema it is telling the truth and it is doing a good job at it.
You even lose the local part.
The thing is that there are so many new things that are being used when using schema for instance using it in the CSS is not wrong at all many people do that with their logos in order to get them more recognition.
http://www.microdatagenerator.com/organization-logos-schema/
The only time you would be abusing using schema would be the same way you would do anything black hat by looking at it as something that you can try to take advantage of the natural flow of the site and trying to trick Google is only sure not doing that you are not going to be in hot water. Good examples are video, events, reviews, authors all of them can use schema
http://www.microdatagenerator.com/thing-generators/http://www.microdatagenerator.com/image-object-schema/
Knowledge Graph
is based partially on schema and will be used very frequently more & more in the future.Sincerely,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding Multiple Country Locations for Google Business Listings
Hi Moz community, I hope everyone is well. I would like to ask for your advice on how to show a Google Business listing in both the UK and US for our brand. I understand that you can add multiple locations to your Google listing under the 'Manage Locations' tab but I wasn't quite sure how it worked in practice. I have a couple of questions below: If we have 2 registered locations/offices (one in the UK and one in the US) are we able to create 2 separate locations that will show our business listing correctly in the right-hand margin when people search for our brand in the US and UK respectively? If so, when a user finds our business listing in the US, are we able to serve them our US website version when they click the 'Website' button, as opposed to showing them our UK website? Our US website has been created as a sub-directory from our main UK site and can be seen as: www.example.com/us/ I hope someone is able to help, and thank you in advance.
Local Listings | | Katarina-Borovska
Katarina0 -
Local Pack Ads v. Organic Business Listings
Hey everyone, So I'm noticing lately that Google is showing ads via AdWords for my locations in the local pack. I am fine with that, but unfortunately it is now driving me a little bit insane wondering how much Google really cares about NAP, distance from centroid and or user, links to domain, completed business profile and so on. They will pull an ad into the top of the local pack for my location, yet, my actual organic business listing in some cases will not even show up until I hit the second page of business results. I get that it's Adwords, it's pay-to-play, but from most accounts, the differences in ranking for traditional listings results compared to business results on both desktop and mobile are pretty different. For example, by doing my traditional SEO best practices, I can rank high in traditional listing results even when my business does not show in the local listings. I have done this time and time again. I am able to accept that since we have 100 locations in the US and our lists were an absolute mess before I got here, that some of our NAP across multiple directories and listing sites are not exactly up to snuff which I have been working on. So I guess the thing is, if my location in Google's eyes is not good enough to be shown organically for the user even at the bottom of page of one of business results, why is it good enough to show an ad for my business location for that query as the absolute first result? Again, I know its Ad Words which basically allows you to cut in line like that special pass you can buy at a roller coaster park, but still. Isn't their goal to provide the best possible experience for their user? If they feel something is worth holding back my organic listing from the user, why is it fine with them to show the user that same location with the top possible local pack spot in an ad? I guess this is more of a rant than anything but I wanted to know if anyone else is dealing with this or anyone has any info they have found that could help shed light on this? It kind of just kicked everything I thought about trust, authority, links in order to rank in the local pack organically out the window. Thanks! -Ben
Local Listings | | Davey_Tree0 -
Found a yelp review by unknowing client of webdesigner who made a one page site. bad seo
One page sites are fine and dandy, but if you are a local biz...Just no! Here's my story with a few questions. I did a search on google site:http://eatfullbellydeli.com/ and it resulted in four pages: Main; menu; hello world; category; uncategorized. I'm not a web designer...I do seo. 1.) How rude would it be for me to reach out to the designer to comment and give suggestions? 2.) or should I reach out to the owner. 3.) Or just close my eyes and say "i hate people that take advantage of others"
Local Listings | | Ohmichael0 -
1 company, 2 shop locations, 3 Google+ pages - help!
Hello, I work for a furniture retailer and I'm doing an audit of our digital presence and need a hand with our G+ pages. Thanks for reading! We are one company but with two shops, located about 10 miles apart. One shop has been established over 10 years, the other is roughly a year old. The shops are called: 'Our Company' and 'Our Company, Second Location' Each shop has its own website (which is confusing and we'll hopefully shortly revert back to just one) We currently have three Google+ profiles: the first G+ was set up a number of years ago and was set up as a personal page, not a business and it links to both shop's websites. The other two G+ pages appear to have been created when we created a Google Local listing for each shop. My questions are: What is the best tool to handle all this info across the web? Bright Local looks good. Should I junk the original G+ profile? If I do, how will I know I won't remove any important stuff from Google? Should I keep 2 G+ profiles, one for each store or have 1 G+ profile and put both store's details in there. Or should I have 3 G+ profiles: 1 for our company name, and 1 for each of our 2 locations? When I search for 'Our Company', I only ever get our original company to show in the Google Local listing on the right hand side of search results. Our second shop is shown in 'People also search for'. Is this the best I can hope for? Is there any way to control this? Both of the G+ profiles that are linked to our Google Local listings have the original G+ URL. Should I customise this and if so, are there any naming conventions I should follow? What should we do with the (2?) G+ profiles for each shop? Both have currently got no content on them. Thanks in advance for any tips and advice.
Local Listings | | Bee1590 -
Questions about On-site Location Content for Service Area Businesses
Hello all, I've got a couple tough questions about how to go about creating locations pages for my business, and I'm wondering if you can give me some much needed direction. I'm about to launch a professional house cleaning business which will serve Philadelphia and a couple surrounding counties. I plan on aggressively expanding to other large cities, and while I plan on building a Philly locations page, I'm unsure of how to rank organically for all the individual towns/municipalities in the surrounding counties in the middle without having a physical business location there. Should I even hope to rank for these smaller towns? Would a page where the county is in the h1 tag, and say the top 10 largest towns in that county listed underneath in h2 tags help me reach searchers in those top 10 largest towns? How about paying ~$100 for a physical street address in each county and submitting that NAP to local directories of the larger towns, as well as getting a Google My Business page and using the service radius option? Is there some other strategy that I'm missing? I'm just at a loss for how to compete without AdWords for the people searching in the smaller towns when my competition is businesses with NAP/citations and their main page dedicated solely to that smaller town. Google seems to have made it even harder with Pigeon coming out recently. I serve those areas just as readily as my competition, yet the customer will predominantly see them SOLELY due to the fact that most of my competition are incapable of serving or choose not to serve wide areas. I understand that these businesses are dedicating a lot of resources to those small towns, but it does seem a sad fact that it doesn't mean they're any higher quality of a company than mine, yet they get a leg up. ANY advice or direction would be greatly appreciated, and would come with a huge internet bear hug.
Local Listings | | PTHerrington0 -
Business from UK Showing up in Canada local search, how can I report it?
Hello Everyone, So we have a problem. There is another business with the same name as ours showing up on Google Local/ Google maps when I type in our business name in Google. Our name is Brighton College, and the other business is Brighton College, however they are from the UK. They are showing up on the right hand side with their wikipedia page and on Google Maps and we aren't, but I'm searching in Canada on Google.ca across the street from our college. Any idea on how to fix this? Thank you!
Local Listings | | jhinchcliffe1 -
Can we use different names in Google places for each location of a business?
I have a client who has several locations for their business. The company and the original location have one name - let's call it "National Clinic". Then, they have a series of urgent care clinics, named with the structure "National Clinic Urgent Care: Main St." and "National Clinic Urgent Care: Central Plaza". The When I'm creating my directory listings, for the urgent care locations, which option would you use for the name? a) National Clinic
Local Listings | | irapasternack
b) National Clinic Urgent Care
c) National Clinic Urgent Care: Main St.0 -
How is a competitor franchise ranking all for all 3 Local results with unclaimed G+ pages in a search for the national corporation?
My company is an individual franchise of a national corporation - every franchise is operates as [National Corporate Brand Name] + a chosen descriptor such as "Premiere" or the names of the owners such as "Smith Jones". A logged-out Google search for just the national brand name returns the corporate website first, followed by the website of a competing local franchise and 3 Local listings for their offices. These listings are all unclaimed and unverified on Google+ and have no reviews or posts. The corporate Twitter is next, followed by my franchise's website. The corporate Facebook is the last result on the page. How can this competing franchise rank for all 3 Local listings with unclaimed pages? My company operates several more offices than the competitor in the same area and I regularly post to their G+ pages which I verified several months ago. Is it because the competitor's website just holds significantly more weight in Google than our own? A search for the brand name + the town where our offices are in does usually return our Local listing pages, but that limits our reach to those specific towns. Anyone have any insight on this?
Local Listings | | WGW0