When to break a universal 301
-
Hi all
IN Jan of this year our company re-branded and in doing so we changed the domain of our website. So as to transfer the domain authority from the old site to the new we implemented a global 301 from the old domain. So far our old domain still ranks as 41 but new domain as 38.
Unfortunately due to old SEO agencies black hat activities we received a Google penalty on the old domain. We managed to remove the penalty after removing as many spammy links as possible and we also submitted a disvow notice for links we couldn't remove.
My question is, is the new domain being harmed by the global 301 from the old domain? And if I remove the 301 from the old domain and let the new site stand on its own could i be faced with rankings disaster?
All thoughts welcome!
Thanks
Gavin -
Hi,Gavin,
Why you're still using 301 redirect to redirect the authority from the old domain to the new domain, you should start building links for the new domain and possibility reach out to those people that linked to the old domain to link to your new domain so that your new site can stand on its own. If you're only relying on the authority from the old domain and not build any new back links, I'm not sure if it can ever stand on it's own.
Keep working hard on building links
my 2 cents.
Thank you!
-
The 301 from the old domain is going to carry good and bad juice over to your new URL, consequently I think your doing the logical thing by trying to eliminate as many of the bad links as possible. If you remove, the 301's, you'd be starting from scratch. Since you've initiated 301's I'd hold your course, and start building new links to the current url.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which way round to 301 redirect?
Hi We have just added a new layered navigation menu to our website. so for example we had Before : www.tidy-books.co.uk/chidlrens-bookcases (this has the seo juice) And Now: http://www.tidy-books.co.uk/childrens-bookcases-book-storage/childrens-bookcases Might be a stupid question but do I redirect the 'now' url to the 'before' url or the the other way round I look forward to hearing your thoughts Thanks
Technical SEO | | tidybooks0 -
What is the best way to change tons of 302 for 301...
I'm doing an audit for a new client and their website has tons of 302... (more than 1000)... What is the best/fast way to change all the 302 for 301...?
Technical SEO | | Felip30 -
301 redirect relative or absolute path?
Hello everyone, Recently we've changed the URL structure on our website, and of course we had to 301 redirect the old urls to the coresponding new ones. The way the technical guys did this is: "http://www.domain.com/old-url.html" 301 redirect to "/new-url.html"
Technical SEO | | Silviu
meaning as a relative redirect path, not an absolute one like this:
"http://www.domain.com/old-url.html" 301 redirect to "http://www.domain.com/new-url.html" This happened for few thousands urls, and the fact is the organic traffic dropped for those pages after this change. (no other changes were made on these pages and the new urls are as seo friendly as possible, A grade on On-Page Grader). The question is: does the relative redirect negatively affects seo, or it counts the same as an absolute path redirect? Thanks,
S.0 -
Increase 404 errors or 301 redirects?
Hi all, I'm working on an e-commerce site that sells products that may only be available for a certain period of time. Eg. A product may only be selling for 1 year and then be permanently out of stock. When a product goes out of stock, the page is removed from the site regardless of any links it may have gotten over time. I am trying to figure out the best way to handle these permanently out of stock pages. At the moment, the site is set up to return a 404 page for each of these products. There are currently 600 (and increasing) instances of this appearing on Google Webmasters. I have read that too many 404 errors may have a negative impact on your site, and so thought I might 301 redirect these URLs to a more appropriate page. However I've also read that too many 301 redirects may have a negative impact on your site. I foresee this to be an issue several years down the road when the site has thousands of expired products which will result in thousands of 404 errors or 301 redirects depending on which route I take. Which would be the better route? Is there a better solution?
Technical SEO | | Oxfordcomma0 -
302 to 301 redirect
Our site has quite a few 302 redirects that really ought to be 301's. Our IT department is really busy so the question is, given that the 302's have probably been in place for years, is it worth changing them to 301's now? Thanks
Technical SEO | | Houses0 -
Can I remove 301 redirects after some time?
Hello, We have an very large number of 301 redirects on our site and would like to find a way to remove some of them. Is there a time frame after which Google does not need a 301 any more? For example if A is 301 redirected to B, does Google know after a while not to serve A any more, and replaces any requests for A with B? How about any links that go to A? Or: Is the only option to have all links that pointed to A point to B and then the 301 can be removed after some time? Thank you for you you help!
Technical SEO | | Veva0 -
Organic traffic down after 301 internal linkstructure
Hi, i have a question. On a wordpress site i made a change redirecting (301) all traffic from /category/subject to /subject/ - I removed the /category/. Now i have a big drop in visitors from google. I waited for the traffic to return for some over one month now but with no luck. What can i do best. return to /category/ with 301 redirect or will this hurt me more. Thanks, Robin
Technical SEO | | link0040 -
301 redirecting some pages directly, and the rest to a single page
I've read through the Redirect guide here already but can't get this down in my .htaccess I want to redirect some pages specifically (/contactinfo.html to the new /contact.php) And I want all other pages (not all have equivalent pages on the new site) to redirect to my new (index.php) homepage. How can I set it up so that some specific pages redirect directly, and all others go to one page? I already have the specific oldpage.html -> newpage.php redirects in place, just need to figure out the broad one for everything else.
Technical SEO | | RyanWhitney150