Google displaying a content box above the listing link for top ranking listing in SERPs
-
Hi,
In the attached Google SERP example the first listing below the paid search ads has a large box with a snippet of content from the relevant page then followed by the standard link.
Does anyone know how you get Google to display a box like this in their SERPs? I checked the code on the page and there doesn't appear to be anything special about it such as any schema markup. It uses standard
-
list code.
Does this only appear for particular types of content or sites, such as medical content in this case? Is the content more likely to appear for lists? Does it only appear for high authority sites that Google has selected?
We have a similar medical information based site and it would be great to try to get Google to display a similar box of content for some of our pages.
Thanks.
Damien
-
-
Thanks. I was afraid that was the case!
-
Google picks this particular feature out based on what they view as the most relevant resource for that particular content or question asked in the search bar.
There is not a way to make this display or force them to display yours as the resource. Become the authoritative source of information and reliable source for a particular topic, and you may get displayed in this.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Title page google serp
Why does Google change the titles automatically? I have <title>Canyoning Açores - São Jorge | Discover Experience Açores</title> but google show Discover Experience Açores: Canyoning Açores - São Jorge
Intermediate & Advanced SEO | | tiagoarruda0 -
Top-10 ranked site dropping in/out of Google index?
I work for a company that makes an important product in a category. The company has a website (www.company.org); the product is at www.company.org/product. We recently (early May) redesigned and rearchitected the product site for SEO purposes. The company site talks about the category a bit (imagine the Colgate site; it talks about "toothpaste" a bit). The blog (blog.company.org/product) also talks about the category quite a bit (and links to the company site of course). The product is a major product in the category, among the top 3. The site and blog have been around for 15+ years. The site has appx. a billion backlinks, most branded links to the product. It's in the top 50 highest ranked sites among all sites on the internet in the ahrefs rank index. Imagine you are searching for our product category, "category". If you search for "category" in Bing today, my company's site is the 3rd result, and it's the 1st result from a company that makes a product in this category. If you search for "category" in Google today, our site is not in the top 150 results. In fact, the site keeps dropping out of Google's index. (See attached for what that looks like in the search console.) What might cause a site to jump from "ranked in top 10" to "not ranked" in Google -- back and forth every couple of days? Penalties? Our recent (early May) site rearchitecture? We're not making giant, index-shifting changes every day. wE0Bn
Intermediate & Advanced SEO | | hoosteeno0 -
Content Internal Linking ?
Should we internally link new content to old content using anchor tags (keywords) related to pages from all new blogposts or should be keep rotating the blogposts like link from some blog posts & not from others. What ratio should we maintain. Right now i keep 2 links maximum from a 300 words posts or 3 in 500 words posts maximum. But linking from each new blog posts will be good?
Intermediate & Advanced SEO | | welcomecure0 -
Doing large scale visual link/content analysis
Hi i currently have a list of about 5000 URLs i want to visually check quickly, to identify decent content. I'm currently opening 200 at a time with firefox, more than 200 it gets really choppy and slow as you would expect. I was wondering if anyone knew any other ways of opening a large amount of web pages. It would be sweet if there was a tool which can scan a list, add the webpages to a pdf/powerpoint and send them back to you for analysis. Kind Regards, Chris
Intermediate & Advanced SEO | | Mikey0080 -
Unpaid Followed Links & Canonical Links from Syndicated Content
I have a user of our syndicated content linking to our detailed source content. The content is being used across a set of related sites and driving good quality traffic. The issue is how they link and what it looks like. We have tens of thousands of new links showing up from more than a dozen domains, hundreds of sub-domains, but all coming from the same IP. The growth rate is exponential. The implementation was supposed to have canonical tags so Google could properly interpret the owner and not have duplicate syndicated content potentially outranking the source. The canonical are links are missing and the links to us are followed. While the links are not paid for, it looks bad to me. I have asked the vendor to no-follow the links and implement the agreed upon canonical tag. We have no warnings from Google, but I want to head that off and do the right thing. Is this the right approach? What would do and what would you you do while waiting on the site owner to make the fixes to reduce the possibility of penguin/google concerns? Blair
Intermediate & Advanced SEO | | BlairKuhnen0 -
Does putting a Google custom search box on make Google think my users are bouncing?
I added a Google custom search box to my pages, that's doing an advanced Google search. A lot of people are using it. So users are coming to my site from a Google search, and then often performing another Google search on my site. Should I be worried that Google may interpret the resultant user behavior as a bounce or pogo-stick? Or will the fact that the second search occurred on my site, using custom search, and with advanced parameters signal to Google that this is not a dissatisfied user returning to Google? Thanks
Intermediate & Advanced SEO | | GilReich0 -
Okay. So I had the top spot for organic rank ( # 1 position ) above the places section. Now it has been eliminated and I am in the top spot for just the places section. What gives?
So i dont just want to be number in the places section.
Intermediate & Advanced SEO | | NWExterminating0 -
Xpath to scrape date from google serp
Anyone managed to scrape the date from a google serp? I can get title, link etc. but the date just eludes me...please help! Here's an example of the kind of code google is returning: Latest UK News Headlines - Mirror.co.uk <cite>www.mirror.co.uk/news/</cite>
Intermediate & Advanced SEO | | JaspalX
Cached
-
Similar
You +1'd this publicly. Undo
13 Jan 2011 – Get the latest News and Headlines from the Daily Mirror newspaper. Read breaking bulletins, front page reports, daily articles and celebrity ...1
