Should I increase SEO activity while we are restructuring our B2C service offerings and planning a product relaunch in about 6-8 months?
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My company has 2 distinct divisions: a B2B division and a B2C division. Right now we are restructuring our B2C service offerings and pulling back on marketing spend for B2C so that we can relaunch new B2C offerings in about 6-8 months. Our current company website will stay in place but will be revamped right before our B2C relaunch (will maintain the same domain).
Currently, our company has little to no SEO presence for both B2C and B2B. I need to know if it is smart for us to increase SEO activity right now for the B2C division, knowing that it can take up to 6 months to get SEO traction so that when we do relaunch we have a strong established SEO presence.
Thanks for your sharing your thoughts!
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All links in Q&A are nofollowed, but we still ask that you not use unnecessary/unrelated links in your answers. Thanks!
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You definetly should keep doing it. I work for a women's swimwear company, SwimsuitsDirect.com. The majority of our business is done during the summer. But during the off season we go fully into SEO mode. It's a good idea to keep up with your SEO because it will make it that much easier when the rest of your services are up to date.
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It's never too early to start. It also doesn't need to take 6 months to start to see benefits from SEO. If you go ahead and create a comprehensive content strategy, start building social connections and letting Google see you, then 6 months down the line, you will be in a much stronger position.
As they say, no time like the present
-Andy
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