How to use remarketing using GTM?
-
Hello Everybody,
Can you please tell me how to use remarketing using GTM? I have read lots of post but confused with Google Analytic, adwords, merchant, tag manager, codes...etc.
So can any one explain me properly?
Regards,
BK Mitesh
-
The Google Remarketing code is for all traffic that comes to your site. You will segment this inside Google Analytics before passing it on to AdWords by making lists in GA. This can be done under the Admin tab, and navigate to Audiences. This is where you will segment your lists.
You can then select to have a list shared with your linked AdWords account. It will populate in your available audiences in AdWords and you can use it to retarget
It's definitely gotten a little more complicated than it used to be, but I assure you this gives you more options and flexibility in reporting
-
Yes, you will add the remarketing code to GTM. Then you select what pages you want it to go on, and that will enable your ads to run.
-
Remarketing is only for adwords? we can track adwords campaign right and not for organic. For organic we have enhance ecommerce or event tracking is it?
Little bit confused, your input is more valuable to me.
Thanks!
BK Mitesh
-
Like i got remarketing code from google adwords so if i am using GTM then that code i have to add on GTM and not on each page of my website right?
-
https://support.google.com/adwords/answer/3210317?hl=en
This is a Google Help page that should set you up. It is a lot like setting up a Display Ad, just very targeted. Hope that helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to add the Enhanced E-commerce plugin if you have Analytics set up through GTM?
I'm having confusion about where I would add the the Enhanced Ecommerce line of code: ga(‘require’, ‘ec’); if I have Analytics implemented through Google Tag Manager? I have read through several articles and still am not entirely sure.
Reporting & Analytics | | SearchStan0 -
Tracking Pop Up Form Submission Events with GTM
Hello, I'm currently tracking contact form submissions any time a user clicks 'Submit' on a pop-up form. Once the form is submitted, the URL of the page remains the same (there is no /thank-you page or such like), hence needing to fire the Event based on a click. Problem is, even if the form is not actually submitted and a user just clicks the Submit button without filling in the fields, the Event will still fire. I know there is a way to ensure the Event ONLY fires when the form is actually submitted for real, but I don't know how to implement that in GTM. Any help most appreciated 🙂 Cheers, Gill.
Reporting & Analytics | | Cannetastic0 -
GTM: Transaction value without tax as variable
Hi Mozzers, I'm trying to create a GTM variable for transaction value without tax. There is no datalayer field for this at the moment. e.g. I only have these fields in the datalayer: Revenue (€19.99) Tax (€3.47) Price (€19.99) No field with the price without tax. Is there a way to create a variable? Is it possible to work with a specific function? Or is it standard to implement an extra field in the datalayer? Many thanks,
Reporting & Analytics | | WeAreDigital_BE
Sander0 -
I want to upgrade to Universal Analytics but already using GTM and I have few queries...
Hello Experts, I want to migrate from classical to universal analytics and i am already using GTM for my ecommerce site. I have small 6 queries :- After login to google analytics from admin section i have to transfer property to universal analytics ? right? I have to wait either 24 hours or 48 hours before retagging or doing any changes in UA. So how can i know my property transferred sucessfully? After property transferred to universal analytics, i have to configure the session timeout and campaign timeout periods via the Google Analytics Admin page. ( By default,
Reporting & Analytics | | jackinmathis1
sessions end after 30 minutes and campaigns end after 6 months ) is it okay if i don't change this settings? As of now in my analytic i have configured google adwords, google webmaster and google merchant. In analytic i have also set custom alerts, goals, funnels, enchance link attribution, eCommerce etc but google analytics code i have already added in google tag manager, so i have to some manual changes for all such things? or all the things i.e goals, funnel, alerts etc will be transferred automatically at time of transferring the property? In Google tag manager i have already configured following things :- Tags :- Name - Google adwords Conversion Tracking b) Type - Adwords Conversion Tracking c) Rules - order sucessful page Name - Google Analytic Page view Tracking b) Type - Classic Google Analytics c) Rules - All pages Name - Google Analytic Conversion Tracking b) Type - Classic Google Analytics c) Rules - order sucessful page Name - Twitter Conversion Tracking b) Type - Custom HTML tag c) Rules - order sucessful page So at time of transferring property all this will be transferred automatically? Also at thank you page of my website I have scripts for goal setting, Affiliator, so there is no relation of this with migration right? Kind co-operation in the matter of highly be appreciated. So please help me! Regards,
Jackin!0 -
Enable Demographics and Interests reports using analytics.js
Hi, I may be going mad, but i can't find the code to activate demographics and interest reports if you are using the new analytics code. I can only find the code adjust for the old code. Any one know where to find this? Thanks Paul
Reporting & Analytics | | eminent0 -
What tools are people using to analyse clicked links
Hi, What tools do you use/recommend to analyse what/where links are being clicked on a page. I have seen a few mentions about CrazyEgg but are there any free (but good) tools around worth using?
Reporting & Analytics | | NeilD0 -
Do I need to turn off custom results or empty my cache before using the SEOMOZ Pro Rank checker?
I'm getting unusual swings in SERPS ranks from one day to another (I had several keywords ranked in top ten go to the the third or fourth page in a week). I knwo that there's always variation because of localized and custom search, but this seems to be something more.
Reporting & Analytics | | bbelgard0 -
What is the best Wordpress Analytics Plugin to use?
I am installing a new instance of WordPress and want to use Google Analytics. Which Plug-in is the best to use? I am finding several Plug-ins that all seem to do the same thing: Google Analyticator Google Analytics Dashboard Simple Google Analytics Ultimate Google Analytics Wordpress Google Analytics Maybe one of these are not the best? Any recommendations would be appreciated. Thanks!
Reporting & Analytics | | LBike0