Merging Websites
-
My company like many other in the 2000's created a stand alone site for a product to better rank. It did well for a long time and still does for that niche market. However the CMS is old and beginning to break so I am trying to convince my bosses that we do not need a stand alone site for a niche product and that it can be merged back into the main branded website. I do not think we need to manage an entire separate website that receives <5,000 visitors a year when we could still have that niche rank well on a site that receives that many visitors a month
Is their some sources for me to site that can support my argument? Or am I wrong and we can should leave up a stand alone niche product site.
-
If the numbers are at that level I would completely agree with you.
Are they tracking conversions? How many conversions would they have got from those 5000 visits and what is the value? It might be a simpler argument to say "Here is the cost of new site + maintenance. This is what it earned. Here is how I could better use that same budget if we focused on one site". I find that those business cases type arguments are a lot easier to get across sometimes that explaining the SEO rational.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I let 22-year-old website go or revamp it?
Hi, I’m trying to decide whether to renew annual hosting for my old website and hoping a wiser brain than mine in these matters might be able to advise me. The website was the home of a weekly website review column, e-newsletter, content writing tips and other web content/marketing related content so has lots of backlinks since 1997, though hasn't been updated for about 10 years. The domain email address is listed on some spam lists as I suspect it was harvested from the site by crawling spambots. I haven't bothered trying to de-list as don't use the address or website anymore. The site has never been used for PBN or sending spam (at least not by me). There's lots of good content in there, and some would still be relevant, but not sure if it's worth keeping for backlinks and for redirecting to my new website when it’s built. Plan to build a new WordPress website for my new writing as no longer in the content marketing business. It's a country-specific domain so can't really sell it as need to own the business name to own the domain name. I no longer use the business name either as plan to set up new brand for new website. But it might be useful to direct traffic to my new website domain once it's up and running if I cleaned up all the many broken links to expired websites in the databases of hundreds of website reviews. It's all on archive.org but I'm still very attached to the old site, even if it's no longer useful from a business point of view. Did a Moz check which showed: Domain Authority
Branding | | brizc
20 Linking Domains
89 Discovered in the last 60 days
1 Lost in last 60 days
4 Inbound Links
1.9k Ranking Keywords
0 My web host stats show the site gets between 300 and 500 visits a month. Had about 138,200 visits since October last year. And about 653,200 hits. Is that amount of traffic worth the time and expense of pruning the site of hundreds of expired links and fixing up other glitches? It's very dated in design and layout and is written in .asp I could send you the URL in private message if you would like to look at the website first. Been agonising over this decision for months as budget is very tight but don’t want to lose the site if it might have future value. Would greatly appreciate advice from someone who's up on this stuff as I've been out of the game for a long time and the deadline to renew the site hosting is very soon. Thank you in advance for your time and help.0 -
A website for China - SEO & Marketing
I want to launch a website in China and have read that the best way forward for Baidu SEO is to host the site in China itself - does anyone have experience with doing that? It seems there are a few hoops to jump through, but I imagine I'm not the first to try?
Branding | | jo910 -
Hosted content vs Dedicated website (for large piece of content)
There is one question that keep bugging us and for which we are looking for a logical answer – to put it short, in which context(s) is it preferable to publish original content on a company website vs on a dedicated external platform with its own URL? To give a little more details: we an education company that provides languages course abroad and that functions like a specialised travel agency. Each trip is very specific – it depends on people's language level, objectives, budget, etc. – so we provide tailor-made advice for each of our students. Our site is not an e-commerce site, and a typical call-to-action is a request for a 1-to-1 interview with one of our agents, or a quote request for a language trip project. The top conversion for us is an enrolment for a language course abroad. We have a corporate websites structure where we have 1 website per locale where we operate, which means 14 websites in 7 different languages. We produce smaller pieces of content for these websites in a dedicated section – the rest of the website being mostly a presentation of our products, services and destinations – but here we intend to create a very large Quiz which will be based on multiple audio files. The content will be translated into multiple languages (likely 10 different languages) and will require some rather heavy development. We intend to add sections for scoreboards, stats, a log-in section (probably Facebook), etc. This sounds to us like something we should host on a specific URL, but then how can we make the most of the SEO benefits that we will (hopefully) get with such content? We plan to have an about section where we explain a little bit who we are, where we will probably link back to our corporate websites, but of course we want our project to live for itself and to be as far from commercial as possible – while still making the most of the SEO benefits. How can we do this in the most subtle / logical way? Would it be better to host our Quiz on our corporate domains? Thanks in advance for your advice. Maëlle
Branding | | ESL_Education0 -
US Based Website Wanting to Sell in Canada
Hi All, I work for an small e-commerce company that is looking to expand our customer base to include Canadian customers. At the moment, we do serve some Canadian customers, but haven't made a concerted effort to capture this market and are looking to lay the groundwork for this new venture. With this in mind I have a few questions I am hoping to get some help on. Please see below. 1. From the viewpoint of a potential Canadian customer, how is it best to them know that we sell and ship to Canada? If you have examples of companies that do this well, please share! 2. From an SEO standpoint, how is it best for a US company to target Canadian customers? In the past, our websites have relied heavily on organic search results to drive traffic and we would like to continue this trend as we venture into Canada. If you have any other feedback, tips or suggestions of questions we should be asking ourselves before starting this, please feel free to add them! Thank you for your help!
Branding | | airnwater0 -
Making the most from a Press Release being featured on news websites
We have recently sent out a press release to targeted publications and have been lucky enough to be featured on a hand full of quality news websites which all feature links to our main URL. A minor draw back is some of the sites have just used the press release with minimal changes so we are a tiny bit worried about duplicate content issues but the sites are all high quality with a Domain Authority of 65+. Anyway I am wondering how best to capitalise on these. A few ideas I have:- 1. Go to our Company Google Plus page and +1 them. 2. Go to our Twitter profile and favourite the "tweets" that have been sent out mentioning each article. 3. Go to our Facebook page and "Like" the articles on each of the sites. 4. Setup a Squidoo page called "My Company featured around the internet" and link to the news pages. 5. Setup a Tumblr page called " MY Company featured around the internet" and link to the news pages. We are not sure if featured the links/urls on our "Press" section will undermine any benefit of link juice - we were thinking of doing a PDF of the pages and hosting the PDF on our site.
Branding | | JohnW-UK0 -
Splitting our main website in Two... What is the fastest way for the new sites to become a brand in Googles eyes.
In a couple weeks our main website (which generates all of the revenue) will be split into two because of a long term branding / identity crisis. So my question is, how can i make sure (besides obvious 301 redirects) that these 2 new fresh urls become a brand as quick as possible in googles eyes? So far i am thinking of things like: press releases, blog posts with brand mentions. I am not ignorant and expect this to happen overnight, but we need a strong foundation to build on, which is why i am asking Anyone got a list / case study / advise so I can really blow it up on launch week? Thanks 🙂
Branding | | Hyrule0 -
Facebook Like my website or fan page??
Should I want people facebook liking my website or my fan page? Is there a way to link the two? Here is my dilemma... People liking my website will obviously have an effect on rankings within bing and google possibly. BUT - People liking my fan page will allow me to engage with them in the future about givaways, sales and so on. I'm stuck, is there a way to link these? Or if not, which do you recommend?
Branding | | Hyrule0 -
What are the best Guest Blogging websites? services?
Does anyone know of any guest blogging websites that offer a good (white hat) service? We're looking for websites that website owners may subscribe to that actually are pursuing guest bloggers to post on their site. We're looking for white-hat only websites. Thanks,
Branding | | iAnalyst.com0