Ranking for competitor brand terms
-
My client sells security software online. Our keyword research shows massive traffic for competitor brands relative to the non-branded terms and my guess is that this traffic converts well. I'd like to figure out a way to get some of that traffic for my client without crossing any ethical boundaries. The only thing I can think of is having a comparison page with good onsite optimization. Does anyone else have any tips on how to rank for these terms?
-
_ my guess is that this traffic converts well_
Would not be wiser to segment the traffic from those keywords and verify if the really convert well?
Just after that proven data verification I would start to think in creating some content that focuses on those keywords. A comparison page can be a valid solution.
-
Yes, USA. I can't discuss my clients keywords on this public forum unfortunetly...
-
in US?
which keywords?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rankings Drop Penguin 2.0
Hey guys, Suffering a horrible rankings drop after penguin 2.0. We have 4 popular sites and have seen a steady decline in rankings and traffic after 22nd May. I've looked into it a little bit and am wondering if WordPress blog sidebar links might be hurting us. Specifically my brother and I both have sidebar links on our personal blogs which are getting indexed on every page, and I'm wondering if it's distorting our link profiles. Specifically, I read something about links coming from sites which aren't relevant to your niche and overly optimised anchor text. Both sites have very simple single keyword anchor texts on the links. We're pretty white hat in terms of SEO, we've never done that much link building, and when we do, it's usually with worthwhile directories or with sites we have relationships with. Therefore we don't have that many links. Any ideas on how best to investigate this? Thanks.
Link Building | | Fergus_Macdonald0 -
To know effect on our Website rank in Google Search results
Ours is Property Advertising Company. And we have agents and consultants working from other areas in providing property for advertising in our website. So we collect all the data (5000 data nearly) and upload in one stretch directly to our database. I would like to know whether this process will affect our ranking in google search results because when we upload 5000 data, the links in our website also increases.
Link Building | | Rajesh.Chandran0 -
Will placing links in articles on my site help my rankings?
I have a few page rank 2 articles on my site. Will placing links to other pages on my site with appropriate anchor text in the body of these articles help the other pages to rank higher for the anchor text i place in these links in the articles? Thanks in advance! Ron
Link Building | | Ron100 -
Branded vs non branded keyword question
I have been doing a lot of research about my competitors on open site explorer and have come to see that most of them are getting a high percentage of links from branded anchor text. It is almost to the point where they are not even using any keyword terms as anchor text. I have a few questions: 1. why are they doing this 2.. how are they ranking for keyword terms when I cannot find any anchor text in their link profile that reflects their target keywords. 3. is it better for me to focus on building branded anchor text keywords than to do exact match keyword terms especially after the panda update 4. if it is better for me to focus on branded anchor text only, how do i rank for keyword terms?
Link Building | | shiftins0 -
Anchor Text vs Rankings!
Let's say I have a page about houses for sale (which has the biggest number of search queries/month). I want to rank with that page for another variations like house for sale, and house sale. Now, if i build links only with anchor text **houses for sale **(presuming that Google is OK with that) and i will take top 3 for that KW, i will rank very high too for the other two combinations of words? Or Google treats different plural vs singular and the stop word for. This is an example based on site for one client of mine. His site is about Hotels in Mamaia (hoteluri in mamaia in romanian) and i build links with anchor text hoteluri in mamaia. For this KW i took pos 4 but for hoteluri mamaia i am on page 9 from Google.ro. These two combinations of words are 90% the same in my language. For you to know hoteluri mamaia has bigger numeber of search queries/month (6 600 vs 260).
Link Building | | maldiniii0 -
Forum doesnt rank
Hey, I have a site which ranks well for a certain term, lets say "books". I added a forum about 6 months ago. I'm optimizing it for "books forum". However, somehow it doesnt get to the top 10, although I placed some quality link to it. It ranks for some long tail keywords... We have daily new posts and use vbulletin + vbseo. The strange thing is that there a ranking really low-quality sites under the top 10. Hardly any content and low quality links... Any tips?
Link Building | | netminds0 -
Natural Anchor Text distribution for brand = main keyword
Dear folks, I will start link building for my all new site www.buy-hosting.net and would greatly appreciate your opinion about some questions: 1.) How many links would you in my place seed per day? I plan to start with directory links and sincere, useful contributions in blogs and forums, with my URL in the signiture. 2.) Natural anchor text distribution:
Link Building | | ie4mac
My brand Buy-Hosting.net ist the same as my main targeted keywords "Buy Hosting". However, I also want to have a natural looking link profile, so I would seed links like "Click here" or "Windows Hosting" or "Webhosting" as well. How would you distribute die Anchor Text Precentage ?
E.g. (60% Buy Hosting - 10% Windows Hosting - 10% Click here - 10% Joomla Hosting - 10% Hosting Reviews)? Does that make sense or is that already spammy? 3.) How many No-Follow links would you seed (in %)?
4.) How many links (in %) would you seed to subpages, instead of the main page? Are there larger margins for Keywords, that eqal the Domain/Brand Name, without being conted as spam? Is there a good article about the natural distribution of anchor texts? Your input is greatly appreciated and thoroughly considered.
Thank you and kind regards0 -
Will removing old (3 years+), low quality inbound links potentially improve my rankings?
I have a client site with thousands of old very low quality links purchased from directories etc over several years - I am certain these are doing nothing for the current rankings and I advised them to stop buying these links 18 months ago when I first started working with them, but do you think pro-actively getting old poor quality backlinks removed will potentially improve the site's rankings?
Link Building | | simoncmason0