Benefit of Guest Blogging with weak relevancy
-
No - not that awful kind of guest blogging Matt Cutts called time on - but legitimate blogging on quality websites. Just thought I'd get that out of the way first
I work for a legal services provider as a Content Marketing and PR Executive, and I have a regular spot guest posting on Search Engine People which I acquired in my previous role at an SEO agency. As I'm still working in the industry (in-house rather than for an agency) I thought I'd carry it on, not only because it's good for me personally, but because it'd also be a nice link building quick win from a good site with a strong DA.
My question is, with next to know relevancy between domain-domain, page-domain, page-page, is there much value in the link? To be clear, I'll be doing it anyway, but the answer might inform whether I do it under the guise of an employee of my company or just as myself.
Thanks all!
-
If the entire page where you're writing is about content marketing, on a site that is related to content marketing, chances are the link would line up fine.
-
I suppose you could look at it as:
Here's John Rooney writing about Content Marketing -> He works as a Content Marketer for this company -> Here's that company's website.
You could argue MAYBE that in this context the link makes sense from a human perspective. It's whether the algorithm can recognise that I guess.
John
-
Yup. Take it with a pinch of salt though as he hasn't put together the full report on it. Rand's WBF on this very topic though is definitely worth the watch. Cheers!
-
Thanks for the replies guys.
I guess this is the answer I was expecting to be honest. Somewhat frustrating I can't link back to the company I work for when blogging about something I know about and work with every day - but I suppose I can't expect Google to make that connection, and in reality it's not a "useful" link for anyone.
Interesting to see from the tests Matt-POP conducted that even one strong off-topic link (at least I take it from that comment we're talking about a single link) can cause a negative impact.
John
-
Rand recently did a WBF on this, and one of the comments by Matt in the post has an interesting back of the napkin result for his tests that were similar to what you're describing above here: http://moz.com/blog/are-on-topic-links-important-whiteboard-friday#comment-325645, mainly, "Category 3 (Off Topic, Strong Links) actually started taking sites DOWN with it. If we had a strong but off topic/spammy link, it hurt the site more than helped. We tested a few "generic PBN" sites that had decent effect on some sites, negative effect on others. It seemed to stem from relevance with what went up & down."
If it's not something that's likely (high percentage chance of interest) to help a user visiting the page, I'd avoid it. Cheers!
-
Hi, I would say the best way to answer this is to look at a general news site such as the BBC here in the UK. They have a huge domain the covers hundreds of topics. There is no way this site will have an overall relevance on the domain yet the links it provides will still provide a huge benefit. With this in mind, in your situation I wouldn't worry to much about the relevance of the domain. It is more around the relevance of the topic of the content itself.
In your case, I am assuming that the link you are referring to will be the author bio link at the bottom of the page. In this case I wouldn't concern yourself too much on the strength of this link. Ultimately it will be fairly low as in context links tend to get the most benefit if we are talking pure SEO here. By all means I think you should continue writing on the blog as it is in your field of expertise but make sure you are doing it to build your own personal brand and not just for the sake of the link.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Forum signature links in relevant categories of the forum
Hello I want a question about forum signature backlink. Suppose I join a forum having following categories: A B C and the C category is relavant to my niche like for example the C category is about SEO and I want to build a website about SEO and want to put link in the signature for that webiste. So can i consider it as relevant category for my niche??? although the category A and B are not relevant to my niche and also I will not post in them???
Link Building | | tanveerayakhan0 -
Guest Posting
Is guest posting to get links a good idea? I have the blogs to post but do not have the time to find, approach and build a relationship with bloggers to get the guest posts. Are guest posting services a good idea and if so can anyone recommend one? Thanks
Link Building | | Studio330 -
What are the pros and cons of having comments posted on your blog?
I get a lot of spammy comment comments to my blog which I trash, but I'm also particular about the comments I allow. How do the search engines regard these comments, should I allow more to be posted as it looks like I'm getting more traffic.And by posting these comments, who benefits from the backlinks?
Link Building | | lindsayjhopkins0 -
I started my hungarian Seo blog :-)
http://www.seoblogger.hu/ Give me advice please 🙂 How many articles should I write each week? How many link should I build / month? What can I do to make better position in Google? I just have started my hungarian seo blog and seems very positive. Thanks, Misi
Link Building | | Netkreativ0 -
Guest Blogging
Hi there, Recently I have been using guest blogging as part as my link building strategy which is doing pretty well so far. Just a few question on this: Once I have managed to put a guest post on a blog, is there any SEO value in contributing to the same blog again? Kind Regards
Link Building | | Paul780 -
Creating a separate blog off our website
A while ago we purchased some domains that are related to our industry. I'm fairly sceptical about using them, but I am interested what peoples thoughts are. We are currently producing quite alot of engaging content and although it's industry related, it is sometimes quite broad and not always appropriate for our company blog. I have been debating whether or not it will be a good idea to use one of the domain names that we have purchased to create more of an industry blog that is off our website. I'm not sure if this is considered a "black hat" technique by using domains registered to us? And also whether or not Google will punish because we are blogging from the same IP address and linking back to our site ? I look forward to hearing what people think. Thanks,
Link Building | | esendex0 -
Best to create a new blog as a subsection or as a new site?
Our company has a blog "feature" or "theme" that we'd like to publish every week at least. Should we create a subsection of our current company blog? Or should we register a new domain specifically for the feature? The latter would allow us to do some linking back to the main website, and would probably be good in terms of future career flexibility / personal branding for whoever writes it. Things to keep in mind? Anyone have any suggestions? Best practices? What should I do?
Link Building | | monetize-2660060 -
Blog Commnets
Since they are nofollow, are blog comments worth while making in a link-building campaign? Seems to be some controversy about the amount of value nofollow links add.
Link Building | | waynekolenchuk1