Domain.com/postname vs. Domain.com/blog/postname
-
I am wondering what is the best practice regarding blogs?
I read that it would be best to structure a website like a pyramide instead of a flat panckage
But I have seen many blogs where the post shows right after the domain name.
Domain.com/postname instead of Domains/blog/postname
My point is that if a website has many post then the structure will get very flat and this will maybe make your most optimized and important pages less important to google domain.com/page
a) What do you think about this, which one of the two blog solutions do you prefer and why?
b) in context to blog
If for instance you had a keyword like Copenhagen property would you then consider renaming your blog to
realetateagent.com/Copenhagen-property-news/post-name
c) Would write a little intro like 200 words for the page 1 of your blog and add in some keywords.
-
Regarding B), one thing to consider is whether redirects will help or hurt your site. Even websites that are appropriately redirected lose some link equity in the process. See Matt Cutts' video here which says that roughly 10-15% of PageRank is lost through redirects and outgoing links. Therefore, if the site has existed using the format domain.com/post-name for a long time and attracted links to those URLs, then the small benefit you get from adding the keyword to the URL may be outweighed by the natural loss of link equity.
For C), an introductory blurb could help, but make it good quality content, not just for keywords. Especially since this text will push down the actual blog posts, it needs to be worthwhile for people to read or it could increase bounce rate.
-
Thanks for answer.
B) With this one i ment should i rename the name of the blog to a keyword i target.
Copenhagen-property-news instead of Blog ....copenhagen and property is not already part of my domain name.
C) yes i ment to add like 200 static wordsand a h1 on top of the blog post page, Instead of just having the first posts
-
I think the setting of the URL is very much depends upon how you are taking your website and how deep is it. If you ask about my website, my main goal is to offer free education to the readers and then there are service pages so I thought it would be fine to go with the direct approach as my service pages are limited.
My URL structure is: http://www.example.com/direct-page
But if your website is deep then making divisions make sense like services/name or blog/post-post
b) I think the division should be basic and not very deep as this will hurt user experience.
c) I really didn’t understand this part but if you mean a text before read more is bad so the answer is NO!
hope this helps!
-
Hi Ryan,
yes its a very good point, I agree with you the point about analytics.
I just also really wanted to know peoples thoughts about pancake vs pyramid structure. Will the many blog post after the domain.com/ make other pages less significant
how about B and C what is your opinion should the blog page be optimize in such a way?
-
Thumbs up to Doug. This is also what I said in one of your earlier posts, "D) Adding the blog folder is fine, and helpful in a lot of cases (when you just want to analyze the blog separate from the website, for example). Cheers!"
-
On the topic of whether to put all your blog content under a /blog folder or not. I'd normally recommend it just so that you can easily segment the blog section of your site in Analytics. If you don't it's tough to see how your blog is performing separately from the main site and it's not always obvious what is a blog post and what is a service/resource/support page. Visitors who enter the site via blog posts usually have less commercial intent.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I have two brands and I market one in English (BrandA.com) and one in Spanish (BrandB.com), and the websites are identical but in different languages, would that have a negative impact on SEO due to duplicate content?
I have a client who wants a website in Spanish and one in English. Typically we would use a multi-language plugin for a single site (brandA.com/en or /es), but this client markets to their Spanish-speaking constituents under a different brand. So I am wondering if we have BrandA.com in English, and the exact same content in Spanish at BrandB.com if there will be negative SEO implications and/or if it will be recognized as duplicate content by search engines?
Intermediate & Advanced SEO | | Designworks-SJ1 -
Domains and Domain Authority
Looking for some advice 🙂 I have a domain that has been registered since 1999 and currently hosts my website - the problem is that my business has moved in a different direction and my URL is no longer associated with my main product offering. For example in the past I was xyzgarden.com however now something like xyzhomedecor.com is much more appropriate. How should I handle this so that I am not at a disadvantage for SEO. thanks!
Intermediate & Advanced SEO | | MainstreamMktg0 -
Googles tells com.au but the site redirects to com
Hey there, I have a website that it shows as a .com.au in the SERPs but it redirects to .com when you click on it. Is that ok in matters of SEO and why not if not.Kind Regards
Intermediate & Advanced SEO | | AngelosS0 -
Revert to old domain w/ better DA/PA or stick with new one?
I switched from one domain to another because I wanted a domain that had our company name so it was more brand-y. However, the old domain had better DA/PA. Originally I set up a global 301 from the old to the new, but now I'm finding that I actually need to set up individual 301's from each URL of the old site, or at least from each page. The new domain is http://www.bohmkalish.com and the old domain was http://www.ssdlawcalifornia.com. However, I am using Wix so it looks like I can't always do URL-URL 301's, although I can redirect any URL to a page on the new website. The problem is that, in some cases, the content on the new site is different (or, for example, I can only link a particular blog post on the old site back to the new site's blog's main page). How closely do URLS/pages need to resemble each other for link juice to be transferred? Also, should I try to set up all these redirects manually or bite the bullet and go back to using the old domain? The problem is that I did a lot of beginner SEO junk for the new domain, like submitting to a few higher-quality directories, and getting our website on various industry resource sites, etc. I'd need to re-do this entirely if I go back to the old page. What do you think?
Intermediate & Advanced SEO | | BohmKalish1230 -
SEO connectivity between domains and sub-domains
Hi, My web site georgerossphotography.com and my ecommerce site store.georgerossphotography.com each reside on different servers. georgerossphotography.com has a domain authority of 30 store.georgerossphotography.com has a domain authority of 30 Clearly, they are considered two individual sites but is there any way that I can boost the performance of the primary domain by passing along some for that good SEO juice from the sub-domain? Any input would be gratefully received. Regards,
Intermediate & Advanced SEO | | sirgeorge0 -
Redirect multiple domains to a primary domain
Hello that such I make the following query imagine we have three domains on the same thematic or category primary domain: domain-antiguo1.com (3 years) (200 Backlink), domain-antiguo2.net (10 years) (1000 Backlinks) and domain-antiguo3.com (6 years) (500 Backlinks) and decide to redirect all these domains favorite one: domain-principal.com The three domains registered refeccionar this google webmaster, has its respective income sitemap and google webmaster area change of address to the main domain the three domains are my property It would have a penalty for doing this practice?
Intermediate & Advanced SEO | | globotec0 -
Changing Domain
We have an old domain that we have had registered for many years(pinpoint;asersystems.com) and redirected to our regular domain (which is a short version of our name (pinlaser.com). Management wants to switch and use the longer version as the primary domain for branding purposes. I have cautioned against this for many reasons: Need to do 100's of redirects Potential loss of back links Most links will now be 301 redirects and not look natural to search engines. I would appreciate feedback on any and all risks associated with this potential move. Thanks.
Intermediate & Advanced SEO | | Pinlaser0 -
Microsite as a stand-alone site under one domain and sub-domained under another: duplicate content penalty?
We developed and maintain a microsite (example: www.coolprograms.org) for a non-profit that lives outside their main domain name (www.nonprofit-mainsite.org) and features content related to a particular offering of theirs. They are utilizing a Google Grant to run AdWords campaigns related to awareness. They currently drive traffic from the AdWords campaigns to both the microsite (www.coolprograms.org) and their main site (www.nonprofit-mainsite.org). Google recently announced a change in their policy regarding what domains a Google Grant recipient can send traffic to via AdWords: https://support.google.com/nonprofits/answer/1657899?hl=en. The ads must all resolve to one root domain name (nonprofit-mainsite.org). If we were to subdomain the microsite (example: coolprograms.nonprofit-mainsite.org) and keep serving the same content via the microsite domain (www.coolprograms.org) is there a risk of being penalized for duplicate content? Are there other things we should be considering?
Intermediate & Advanced SEO | | marketing-iq0