Product Videos and SEO
-
We sell high end products and we try to educate the consumer as much as possible. Since the attention span is short, we try and break up the features/functions into 5-6 videos. We post everything to Youtube and we have been adding it to our blog as well.
I am currently tasked with rebuilding our blog from the ground up. This means getting rid of all the thin content, updating content, etc. We have many videos up there and Just trying to figure out what the best practice should be. The blog is wordpress based and I have the videos now set up in a category structure.
Should I just add each video as a video custom post type?
Should I have each video posted with a transcript?
Or should I post each video with sub background text of the video?
We have about 120 videos in all and adding more, but making them longer to reduce the amount of videos per product going forward.
Thank you.
-
Thank you for your insight. Rebuilding all the content in the blog has been time consuming. The blog was originally dealt with like a blog and we are moving away from that with structure and content that will be helpful to the consumer and rank. I plan on having a company transcribe all the videos for us at this point.
Once again, thank you for the help.
-
Hey Sean,
I'd suggest you to go with option 2 and 3 i.e. add videos with a transcript and the the summary of that video. I believe by adding the content, you can target your pages with the specific and long-tail queries. Similar like Rand does on his White Board Friday series.
Though it will take sometime but the results will be great. After posting, promote them on all your channels and start attracting new backilnks. I'm damn sure this strategy will gonna work out really well.
Hope this helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone recommend an SEO agency that has provided outstanding results?
We're looking to hire an SEO agency and wanted to see if anyone could personally recommend some. We do not currently have a resource dedicated to SEO, so the agency will be the driver in developing and implementing the strategy. UPDATE Our site sells custom products so while there are around 60 products, there are many variations of any given product (paper type, cover type, color, etc.). We do not have a physical storefront and we ship anywhere in the US and Canada. We are looking for SEO services, mainly link building, monitoring rankings, and on-site factors. We have a resource dedicated to content in-house so the agency would work closely with this person in building out a content strategy. We are open to agencies around the US but are located in Maryland so EST time zone would be preferable.
Image & Video Optimization | | lforemannpl0 -
How to embed a video in our product image
Hi We use bigcommerce and want to add a video to each product . We want to add a video link in the corner of the product image and have the video play when this tab is clicked. Can anyone tell us how to do this Regards
Image & Video Optimization | | CostumeD0 -
What is the SEO value of images of geographic areas (states, counties, cities) on a page?
We want to put images for specific geographic locations on some new pages we are building and I am wondering if: A) What the SEO value of adding these images would be? B) Suggested Sources for the images. Right now we are looking at using panoramio, but would love some MOZ community advice! Thank you for your help MOZ Community!
Image & Video Optimization | | AlyssaN0 -
Blocking Google From Accessing Our Images - SEO Impact
We recently discovered that we were blocking Google from crawling our cdn, cdn.yournextshoes.com, where all our images are hosted. Unfortunately this went on for several months, and I wonder if this could explain our horrible SEO performance. Basically, I would like to know if this has impacted just our performance in Google Images (obviously our images have not been picked up by Google Images), or if our regular SEO has been impacted as well.Right now we're just receiving around 13% of our traffic from search, so we're trying to find out why Google does not like us.
Image & Video Optimization | | Jantaro0 -
Local SEO NAP issue
Hello, All of my citations addresses have the street address 913 S. Latah Street except there are other businesses in this building with the same address. Should I have included "Room H"? Also, is "S." different than "South"? Is "St." different than Street? Looking for correct consistent citations.
Image & Video Optimization | | BobGW0 -
Schema or Google Video Sitemap
Hey. I have a few hundred pages with videos on them. I want to have rich snippets with the thumbnail and such in the search results. Should I focus my time on Schema or building out a solid sitemap? Your feedback is appreciated! Tommy Swanson
Image & Video Optimization | | TommySwanson520 -
Best way to host video?
Hi, We are planning to host videos on our site for the first time. It looks like YouTube is a bit too over focused on ads these days for commercial use, can anyone recommend any better video hosting services? I also realize that hosting somewhere like YouTube has little SEO benefit, am I better off hosting them on our site if possible? Please share your experiences with the various services and methods of hosting. Thanks
Image & Video Optimization | | Maximise1 -
SEO benefits of linking logo to homepage?
Hello All, It will be helpful if anyone can list the benefits of linking the company logo (on every page of the website) to the home page, and how important it is in terms of internal linking / SEO factors. Thank you.
Image & Video Optimization | | NortonSupportSEO0