The best click to call tool
-
Hi,
Can you please tell me what is the best cost per call tool to use? Is the google mobile click to call feature effective? A client who runs a local business wants to increase the amount of calls their business receives. -
The client is intrigued by the clal only campaigns. You mentioned that you had success with them. Can you please give me any tips for success?
Cornelius
-
Hello Cornelius,
This should answer your question if it's about PPC: https://support.google.com/adwords/answer/2453991?hl=en
For organic (and PPC) traffic you can try Call Rail in order to track conversions that began online and ended up over the phone:
Here's a post that walks you through most of it: http://www.goinflow.com/website-call-tracking-for-your-clients/
-
It sounds like this is for PPC? Instead of call extensions, you may want to try call only campaigns. We've had huge success with these with local service area businesses.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a benefit SEO and ranking-wise in putting a free SEO audit tool on your homepage?
Hi everyone, I work for a digital marketing agency in Australia. Our team noticed some businesses similar to ours use a free SEO Audit tool on their homepages. We are considering having one as well but, but want to know how it would benefit us. Will adding this tool on our home page help us rank better in Google? If yes, can you please tell us how? Thank you.
Local SEO | | nhhernandez0 -
Best Practice For Multisite Targeting Different States With Same Content
I am auditing a Joomla website that uses the MightySites component to create multiple versions of the same site for different state/province areas. For example, the site structure looks something like: example.com/fl/
Local SEO | | MatShepSEO
example.com/mn/
example.com/ny/
example.com/wa/ etc. Each of the state home pages are largely identical and much of the content within each state sub-folder is a copy of the original content on the main example.com site, with minor changes here and there. The client is a national organization and needs to keep this structure to allow each state to be able to edit and change their own content, though as far as I can see content doesn't actually vary much. What's best practice here in reducing duplicate content issues? We can't use hreflang as it is all within one country (although it does also provide two different language versions of content, for which I will use hreflang.) Should we just canonical everything back to the corresponding pages on the example.com site? Any thoughts or recommendations much appreciated.0 -
Why do SMB owners want more calls as a result of SEO, but don't answer 62% of them?
Working mostly with SMBs for 8 years now, we have gradually developed the notion that small business owners are hard to reach by phone. Our Customer Service agents spend hours unsuccessfully trying to reach business owners. If a potential customer calls the business, they'll have to face the same outcome. This means missed opportunities for both parties. Needless to say, one of the most important KPIs in local SEO is the number of generated phone calls...but no one's there to answer. We wanted to dig deeper into the matter, so we did a small study with 85 businesses. Results show that: 37.8% of calls are answered by a person. 37.8% of calls are answered by an answering machine, where no actual conversation (nor conversion) is possible, so we treat these calls as unanswered. 24.3% of calls are unanswered. We also gathered a list of possible solutions to the problem, but what we really need to know is WHY do business owners neglect such an important part of their business? And what resolutions can you think of?
Local SEO | | 411Locals0 -
What is the best SEO tool for tracking local rankings
Hi Can anyone recommend what they think the best tool is to track local rankings. I want to manage several small businesses' visibility and I am not sure which one is the best. I have been told that "Bright local" and "SEO PowerSuite" are the best in the business. Is that true? or is there something better out there Thanks
Local SEO | | coolhandluc0 -
How to Best Optimize for Multiple Cities and Services Areas?
A business with offices in 3 major cities and loads of service areas hired us to build its website. Here's my internal debate regarding local SEO: Do I build one site with a thorough sitemap that utilizes one page per city and/or region for local SEO? Do I build a primary site with a limited sitemap and a subsite for each city (e.g. companyname.com/city) that essentially replicates the sitemap from the primary site? If I go this route, the content on each page of each subsite would be unique (not copied and localized versions of the content on the primary site), but what about the keywords? For example, should each subsite use the same keywords as the primary site (e.g. companyname.com/keyword-or-phrase and companyname.com/city-name/keyword-or-phrase OR companyname.com/keyword-or-phrase and companyname.com/city-name/variation-of-keyword-or-phrase). In the end, I suppose the question is, "Should I build one site with a more thorough sitemap and single pages for each city and/or region OR should I build a site for each city with less thorough sitemaps?" Budget constraints won't allow for option C, which is build a site for each city with a thorough sitemap for each. Thank you guys in advance for whatever insight you're willing to give!
Local SEO | | cbizzle0 -
Click to view phone number
Well hello there! We run a local directory site for a specific vertical and use several thousand call tracking numbers (one per listing) to track calls to the local business and report on those metrics (number of calls, appointment set, etc). We are familiar with dynamic phone number insertion to be able to track phone calls back to the type of traffic or campaign sending it. If we wanted to implement this, it would require an exorbitant amount of call tracking numbers as we already start out with several thousand numbers to begin with. We are toying with the idea to hide the phone number in the directory listing and require the user to click to show the full phone number. We know this is an additional action required by the user, but we assume that this would then help us see the folks who are more serious about calling the number of the local business. We could then use that click metric to then tie out all the goals within GA to look at how effective a given medium is and even look at what content is sending traffic that clicks on the phone number. Two areas for comments: Any input on others who use this metric? Any input on if anyone thinks this is a good/bad metric? Anyone have a better idea/technique? Do you think that the search engines would see this technique as a negative? If so, why or why not? Thanks!
Local SEO | | HeaHea0 -
Local SEO Best Practices for 2,000+ 'location' service area business
Hi Moz Community! We operate a business where we have a network of 2,000+ technicians around the country who help people repair their mobile phones. These techs do the fixing at the customer's location, making them service area businesses. Even after scouring all of the go-to places on local SEO, I'm struggling to find best practices for this type of situation - the fact that our techs are operating in service areas presents a number of challenges. The biggest one, it seems, is that inevitably service areas are going to overlap. When I talked to a Google rep on this he said this "might" cause our locations to get de-listed and we'd just have to test and find out. Other challenges include the fact that we cannot bulk upload the service areas of our techs, and we cannot bulk verify - meaning there is a ton of work to do at our scale. Any suggestions on where to go to find resources on this specific topic, or an example of someone doing this well we can model? Thanks everyone!
Local SEO | | JohnGroves1 -
Guide me with your best answer!
Hello Guys, I post this thread here since i don't know where else. So the problem i face is this.
Local SEO | | DexSmart
I rank for one of my websites on second page for the tag not meta title for an article i have wrote about someone. "Jerry Billett" is the keyword and my site is on second page ! It's really strange ! Please give me some good answers on this ! Regards ! ZGffdNU1