Client would like to 301 redirect the homepage to a category page
-
Hello MOZ Community!!!
I would like your expert opinions on a scenario, please!
My client is an ecommerce company, and currently has one of its category pages outranking its homepage for a few key phrases. The homepage, however, has a better conversion rate. So, the client is asking that we make the homepage the category URL, so http://www.theirsite.com/blue-clothes. The existing homepage URL - http://www.theirsite.com - would 301 REDIRECT to the category page - which would render the current version of the homepage.
Therefore, there would be nothing, ZERO content, on the MAIN URL: http://www.theirsite.com
Has anyone ever done this before? What are the pros and the cons of this practice?
Here is my same client, for reference: https://mza.bundledseo.com/community/q/issue-with-category-ranking-on-page-1-vs-homepage-ranking-on-page-2
-
Really appreciate this, thank you!
-
There are a lot of theoretical reasons...
1. In redirecting the homepage, you could potentially lose or dampen the results that the homepage currently enjoys (while not as much as the internal page, at least it has some)
2. The redirect might not successfully pass on all link juice (ie: perhaps some link decay rate is applied)
3. You lose the great potential opportunity of getting double listings for keywords!
-
Russ, would you be able to let me know why it is a bad idea to redirect to an internal page? I need to let the client know the cons of this practice.
-
Hi Russ, I completely agree. Thank you!
-
I'm completely agree with Russ Jones, also wouldn't recommend to redirect homepage to internal page.
Thanks
-
I have seen websites rank well using internal pages as their homepage, and have worked on quite a few. However, I wouldn't recommend it. Why not simply improve the conversion rate of the internal page by improving its layout?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirects to relative URLs not absolute a problem?
Hi we recently did a migration and a lot of content changed locations see: https://d.pr/i/RvqI81 Basically, the 301 goes to the correct location but its a relative URL (as you can see from the screenshot) rather than absolute URL. Do you think this is a high priority issue from an SEO standpoint, should we get the developer to change the redirects to absolute? Cheers.
Intermediate & Advanced SEO | | cathywix0 -
Relaunching website in two phases - 301 redirect approach
Hey Mozzers, Interested to know your thoughts on the following situation. I am relaunching a website with an updated URL structure in TWO phases. Phase one will be a much smaller version of the site, with 30% of the pages going live - the remaining 70% of page won't be available until Phase two. In Phase one, these 30% of pages will be 301 redirected from their like-for-like versions - old site to new site. The remaining 70%... because the like-for-like pages won't be available until Phase two, which is likely to be launched in 3 months time, should I do a temporary redirect on these pages (302) to the new homepage for the time being, until the new versions of the pages are live - and then implement the 301 from old url to new url. A bit of a messy situation, and not ideal for SEO, but my hands are tied as the organisation is pushing ahead with this phased approach. So, interested to hear your thoughts on an appropriate 301 migration plan.
Intermediate & Advanced SEO | | RWesley0 -
Tough 301 redirect with a /www in it
Hi Mozzers, I'm using Eggplants 301 redirect via wordpress and for some reason I can't redirect one url. The example of it is below: www.website.com/news/www.website.com As you can see, it looks like there's 2 url's and this plugin doesn't do the trick. Does anyone have any suggestions? Maybe via .htaccess? Thank you!
Intermediate & Advanced SEO | | Shawn1240 -
301 Redirect Showing Up as Thousands Of Backlinks?
Hi Everyone, I'm currently doing quite a large back link audit on my company's website and there's one thing that's bugging me. Our website used to be split into two domains for separate areas of the business but since we have merged them together into one domain and have 301 redirected the old domain the the main one. But now, both GWT and Majestic are telling me that I've got 12,000 backlinks from that domain? This domain didn't even have 12,000 pages when it was live and I only did specific 301 redirects (ie. for specific URL's and not an overall domain level 301 redirect) for about 50 of the URL's with all the rest being redirected to the homepage. Therefore I'm quite confused about why its showing up as so many backlinks - Old redirects I've done don't usually show as a backlink at all. UPDATE: I've got some more info on the specific back links. But now my question is - is having this many backlinks/redirects from a single domain going to be viewed negatively in Google's eyes? I'm currently doing a reconsideration request and would look to try and fix this issue if having so many backlinks from a single domain would be against Google's guidelines. Does anybody have any ideas? Probably somthing very obvious. Thanks! Sam
Intermediate & Advanced SEO | | Sandicliffe0 -
Google displaying the homepage instead of the landing page
I have a landing page that was ranking before for web design philippines its http://www.myoptimind.com/web-design-philippines Early this year, we dropped our rank and google displayed our homepage http://www.myoptimind.com When i search for "web design company philippines", i rank. however, for "web design philippines" I am on page 2. When I try "web design philippines" site:myoptimind.com it shows the landing page as the 2nd result. Last week, we tried to change the content of the page to reflect content that is more related to the keyword and moved the old content to http://www.myoptimind.com/web-design-services-philippines. We also changed the title of the homepage from Web Design Philippines | SEO Company Philippines to Web Design & SEO Company Philippines Still nothing has changed. I just wanted it to show the landing page instead of the root domain. Any idea how this can be solved?
Intermediate & Advanced SEO | | optimind0 -
How can we improve rankings for category pages
Hi Everyone, I have a dog breeder site I'm working on and I was wondering if I could get some tips and ideas on things to do to help the "category" pages rank better in search engines. Let's say I have "xyz" breed category page which has listings of all dog breeders who offer that particular breed, in this case "xyz". I have certain breeder profile listings which rank higher for those terms that the category page should be ranking for. So I'm guessing Google thinks those breeder profile pages are more relevant for those terms. Especially if well optimized. I know thin content may be my problem here, but one of our competitors dominates the rankings for relevant keywords with no content on their category pages. What do you all suggest?
Intermediate & Advanced SEO | | rsanchez0 -
Redirect 301 or Canonical.
Hello all, I have a page with a long post title and url path name (more than 70 caracters and 115). This page has many visits but I am changing the SEO website structure according to SEOMOz and forums guidelines so: I WILL CREATE A DUPLICATE PAGE WITH THE SAME INFO. This issue has been marked as an issue in the SEO tools, for long names>70 and url path names>115 My question is which option should I use and you would recommend me? 1. OPTION 1: Ideally I would like to keep the old post, so I should use the canonical tag, but my main concern is if the search engines in terms of SEO, even the canonical has been done, will penalise my SEO as there is still a post with bad SEO optimising, or if this is not the case because I already used the canonical. 2. OPTION 2: Eliminate the post and redirection 301 to the new page to keep the juice. I would prefer option 1, as I keep both post and page, but only if searchengines do not penalise my SEO as they detect a long post name and url path name. Thank you verty much, Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
Canonical category pages
A couple of years ago I used to receive a lot of traffic via my category pages but now I don't receive as much, in the past year I've modified the category pages to canonical. I have 15 genres for the category pages, other than the most recent sorting there is no sorting available for the users on the cat pages, a recent image link added can over time drop off to page 2 of the category page, for example mysite.com/cat-page1.html = 100 image links per page with numbered page navigation, number of cat pages 1-23. New image link can drop off to page 2. mysite.com/dog-page1.html = 100 image links per page with numbered page navigation, number of cat pages 1-53. New image link can drop off to page 2. mysite.com/turtle-page1.html = 100 image links per page with numbered page navigation, number of cat pages 1-2. New image link can drop off to page 2. Now on the first page (eg mysite.com/cat-page1.html) I've set this up to rel= canonical = mysite.com/cat-page1.html One thing that I have noticed is the unique popup short description tooltips that I have on the image links only appears in google for the first pages of each category page, it seems to ignore the other pages. In view of this am I right in applying canonical ref or just treating it as normal pages.? thanks
Intermediate & Advanced SEO | | Flapjack0