Client has franchisees on separate sub domains
-
Hi, a large client of mine has all of his franchisee network on sub domains and on separate wordpress websites (multi-sites). I have advised him that the best way forward is to use the main company .com domain and create sub folders for all of his franchisee areas.
Does anyone foresee any problems with this going forward or do you have any advice to offer. I'd be interested in hearing what your verdict is on the subdomain vs subfolder war.
Many thanks
-
Good to know I'm on the right track, thanks for your feedback Highland.
-
I think you're right. it doesn't sound like there's a solid case here for subdomains. Consolidation would make for easier marketing as well.
-
Hi Highland, thanks for your input. As it stands at the moment the 'carpet' company has its main website on Wordpress with 20 multi-sites (franchisee sites) all on separate subdomains. BUT the main problem is, is that main company website used to get about 250 sessions per day and now they only get around 60 per day.
The franchisees have basically duplicated each website and changed a few headings but no real change in content making the site have loads of duplicate content. My gut feeling is that they have lost a substantial amount of authority due to all the subdomain websites. I am planning on a rebuild and then putting all the franchisee pages in folders feeding off the main company website. The only reason for the separate franchisee sites is so they can update their own news section.
I think this can all be done from one main website and pull local 'tagged' news articles from the franchisee pages.
-
Subdomains are a bank shot at best. Google can determine their relationship to the root domain, but you're relying on Google to make that connection. A subfolder, however, has an implicit connection to the root domain (because it's under said domain). Just understand that a subdomain (for the purposes of SEO) should be treated like it is its own site. That means each one gets its own marketing campaign.
Should you consolidate? Possibly. How related are the franchisees? I mean, if we're talking restaurants that's a no-brainer to consolidate, but if we're talking about, say, carpet cleaning you could make a case for subdomains focusing the local aspects better. Additionally, a subdomain would afford them their own site so they could do distinct advertising/promos.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anything wrong in linking to homepage from all sub domain pages?
Hi, We have 6 sub domains which are forums, guides, etc. They have their own visitors for the related queries. We are planning to divert some of them to the website to promote our product with latest content. We are planning to add a link from every page of sub domain to our website homepage. This makes additional thousands of internal links flowing to website homepage. Will this kind of internal linking structure hurts? Any risks involved? Thanks
Web Design | | vtmoz1 -
Creating a new website, but I'd like to control it under a different domain.
I'd like to control it under the domain of another website with a higher DA. Can I create the new website (website A) and do an immediate re-direct to another website (website B)? Or would I be better at putting it as a subdomain? Such as www.websitea.websiteb.com? Cheers all, Rhys
Web Design | | SwanseaMedicine0 -
Any second opinions as to why our organic search website traffic hasn't recovered from website rebrand (domain change, website redesign)?
I am hoping to see if anyone in the Moz community would be able to help troubleshoot or lend any advice on a major organic search traffic issue we've been experiencing over the last 8 months. In a nutshell, we decided our ~4.5-year-old business needed to undergo a rebrand in October 2015. After changing domains & redesigning our website (more below), our search-driven sessions have dropped 20% in 2016 v.s. 2015. We made quite a few on-site modifications (with some success) post-redesign but are still deep in a rut and not sure what more we can do to recover. I've listed my theories below as to why we're still suffering this hit. If anyone could weigh in on these and/or share any other troubleshooting ideas, I would greatly, greatly appreciate it (and owe you a lunch/beverage of your choice the next time I'm in your city!). ****Backlinks - despite our efforts to 301 all links, I sense we have lost many backlinks. According to Open Site Explorer, our old domain has 1,172 backlinks (some from some very authoritative pages domains), 1,068 of which are passing link equity. In contrast, our new domain has 367 backlinks, 321 are passing link equity, and very few overlap with our old domain. Domain Age - we may have lost much of our reputation with Google as our new domain is much younger than our old domain (1-year-old v.s. 5.5 years old). Domain Name - although I thought to have common keywords in one's domain was a myth, I am now questioning that belief. Our old domain contained a popular, topical keyword and our new domain is derived from a term that is topical, but very uncommon. New URLs - our developer has insisted all links were moved to the new domain, but I have a hunch they were not. When conducting a "site search" (i.e. "site:websitename.com"), the new domain returns 7,740 results. Prior to our switch, a site search with the old domain yielded 30,000+ results. 404s - we found and fixed 100-200 404'd links after the domain switch. We still see a few pop-up today and I'm wondering if this is a red flag in Google's eyes. For a little more background too, here are the nitty gritty details with a rough timeline: Pre-October 12, 2015 - registered new domain and designed the new website on Wordpress, while researching a range of articles and resources for a successful site migration (e.g. this and this Moz guide). October 12, 2015 - flipped the switch on the website design, domain, minor content reorganization, and social handles. We announced the change to our audience via an article, newsletter, and social; informed Google Webmaster Tools (GWT) of the new address, 301'd all links from the old to the new domain, and submitted new sitemap in GWT. October 12 - 16, 2015 - traffic is normal, everything seems to be okay. October 17, 2015 - search traffic drops by 54% v.s. the same day of week pre-rebrand. October 26, 2015 - search traffic rises, so now only down by 30% v.s. the same day of week pre-rebrand. November/December 2015 - re-added numerous elements from the old website such as category, tag, and page pagination and a few sidebar modules that linked to other important pages and tags. Search traffic rises slightly in November (down 27% year-on-year), dips again in December (down 31% year-on-year). January 2016 - today (June 17, 2016) - we published more content on a daily basis and search traffic fluctuates around the 20% versus the same period in 2015. January 2016 - down 23% year-on-year February 2016 - down 17% year-on-year March 2016 - down 20% year-on-year April 2016 - down 21% year-on-year May 2016 - down 21% year-on-year June 2016 (until the 17th) - down 23% year-on-year Thank you all in advance for your time and help, please let me know if you have any questions!
Web Design | | nick490 -
Can forwarding users from one domain to a different domain damage rank and authority of first domain?
Preliminary Explanation: We launched a new website a couple months back but haven't had much luck in Google taking notice. One of the main attractions to our site is an old flash app that was made nearly a decade ago. As the original developer has long ago moved on and we are unable to figure out how to integrate it with our new site, we've been stuck hosting the flash app on a different domain. As such, users who come to our site and want to use the app must immediately navigate away from our site to this other domain. This has caused our primary domain's bounce rate and average site time to plummet while raising it for the other domain. My question: is this damaging our search rank and page authority with Google for this primary domain/site and counter-acting any other positive SEO changes we can make? How much weight does Google give towards bounce rate/average site time spent by users in its overall calculations for search rank and page authority? Our average site time for this primary domain is resting currently at 50-60 seconds, while for the secondary domain that hosts the old flash app it is 4-5 minutes.
Web Design | | Closetstogo0 -
Domain Authority Drop After Website Relaunch
Prior to my website redesign and relaunch on July 10th, our domain authority was 33. 301 redirects were implemented properly. Out or 600 pages, about 200 URLs were modified. Domain authority has dropped to 28. Rankings are terrible. Conversions are awful. What does the domain authority drop mean? I have noticed in the past that a drop in domain authority tends to coincide with more a drop in ranking and a drop in the quality of visitors. The site is www.metro-manhattan.com Thanks,
Web Design | | Kingalan1
Alan0 -
Would iFrames From a Beta3 Help the SEO Value of Domain?
What I understand as of now: Google does crawl iframes, but attributes the SEO value of the content within them to their original site. (Let me know if I'm mistaken.) What I need to know: If I were to iframe a section of a beta3.domainname.com site into a domainname.com site, does this beta3 attribute any SEO value to the domainname.com site? Essentially - Does good content on a from a beta3.domainname.com (which is mainly just a naked piece of content) bring any benefit to the domainname.com version of the site when it is iframed into the domainname.com site?
Web Design | | SmokewagonKen0 -
Setting a Preferred Domain
Should you set a preferred domain? www.domain.com or domain.com Does this influence your SEO strategy?
Web Design | | HMCOE0 -
Location in domain name but want to expand
my blog is ocpatentlawyer.com. The domain name has the OC letters in it. When los angeles internet users land on my blog, they don't click through to the contact page or pick up the phone to call me. Should i start a new blog with a LA focus then link to this new LA patent blog from my main OC blog? I'm hoping that the LA internet users who land on my OC blog will click through to the LA blog and feel as if I'm in their neighborhood. Should I leave my domain name the same but change the blog to something neutral such as XYZ patent attorney? The basic thing that I want to do is to convert the LA users from my oc blog. I'm unsure how to do it.
Web Design | | jamesjd70