What is the most effective way of selecting a top keyword per page on a site?
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We are creating fresh content for outdated sites and I need to identify the most significant keyword per page for the content developers, What is the best way to do this?
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Hello,
The answer is research. I primary use Google's Keyword Tool, but there are other tools out there that I have see many Mozers reference like Majestic's Keyword tool.
The first thing if you're working with an existing page is to know what the page is about, that should focus you to a main keyword or 2. From there you do the research to find the valuable keywords for the content that is going to be created or is already there.
If you're looking at it from a high level trying to ascertain which pages are relevant or need updating I would then suggest start with brainstorming possible keywords. Just think if you were a user what would keywords would you use to find this page? That should generate some keyword ideas; you then take over to a keyword tool and check the popularity, thus the potential traffic.
The process is not usually quick, but it is effective and I highly recommend that while doing the research you document the results. By doing so, if you ever have to go back and say which keywords did we target, and why, you'll have your answer.
I hope this helps,
Don
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