What are some good examples of content marketing done well for clothing online retailers?
-
Hello, I am working on planning for a redesign of a eCommerce clothing website. Looking for some inspiration on some good examples of clothing companies using their content well. The design does not have to be the best, it can be just very well done use of blog type content or video.
Thank you in advance for taking time to respond!
-
That said, it's definitely neat that that allows their images to have the appearance of containing text, but that the text is actually crawlable. Maybe that would be beneficial for SEO!
-
You know, to be honest I've never heard of that having much to do with SEO at all. I'd assume it's cosmetic.
-
Especially like their sunglasses post.
Looks like they are displaying the text on top of their images in html. Is this technique advisable for SEO?
[
Inside The Limited-Release Cole Haan x JackThreads Collaboration](brands/cole-haan/141320)
-
Hey Matt, thank you!
I removed my last response as I had just found that link. Was just about to post link here now, but see you have added it. I can see why you recommended this site now, and it is a great example.
-
D'oh! Forgot the link.
-
I'm a fan of JackThreads's content. This piece, for example, does a great job of personalizing style while presenting a solution to a common issue (WHY IS IT 90F OUTSIDE AND 60F IN THE OFFICE?).
Edit: Whoops! Meant to include the link to that piece.
Their content section is here.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important is content production in the online store of gas coolers?
HiI am the manager of a store site in the field of online air conditioning store at a novinmarket.com address Not much content can be produced for the air conditioner Is it important to produce content on store sites as well?
Content Development | | sarairan0 -
Should cornerstone content have 3,500 words? Does Google discern words from the main text and from the references?
Is it true that cornerstone content should have at least 3,500 words? I've done some research and found that the recommended amount is between 2K-10k. Also, the content that we create/publish has a lot of references/citations at the end of each article. Does Google discern words from the main text and from the references? Meaning should I count references as part of the word count? Thanks for the help!
Content Development | | kvillalobos0 -
Tools to created embedded content...
Wondering if anyone has done this before,, this so, would they mind sharing the best approach please. To cut a long story short, one of our seo client is a free UK internet safety resource, backed by (but independent from the UK Govt), the site is heavily talked about by sites such as BBC, Guardian and many more newspapers and as a result the domain authority is creeping up to 90 - Oh to be given the chance to monetise a site with DA 90!!! As you can imagine, with the quality of the links the site picks up, the ranking of content on the site can be fairly easy, but the one problem we are facing is that of sites 'borrowing' our content. These sites tend not to be small bedroom bloggers, but rather all kinds of sites. We have seen our content on UK University websites, Police websites and many more whom should know better. Obviously this is hurting the 'borrower' more than us with regard to duplicate content but it would still be good to get some credit for our work without having to keep hunting the sites down and emailing back and forth. We don't need the credit for backlink purposes but would be nice to have people know we read it incase they want to read more. A solution I have pondered is to create embed options, as per youtube et al. Instead of sites having to copy our content to list it, they can still include our content on their site and avoid any duplicate content issues. As I believe the embedded content will be called from our site (I think that's how a youtube video works) our site would also get the read stats on the content regardless of where is it located. We are hoping that this could become a great content distribution tool, we don't need people to come to our site as the site is non profit, has no advertising but we need to justify the resources we get by showing how many people are reading what we publish. We are never going to be able to stop sites using our content so, like the music industry and itunes, if we can find a legal way to do it then we can all benefit. My main question, yes, I do actually have one!!!, is two fold. Is it possible to create embed for whole articles and am i right in my thinking that if our content is on Jeff's Blog and loaded as an embed then the hit on the content is still reflected in our stats as the content is being pulled from our url? Sorry for the excessively long way of explaining this, any feedback is welcomed, even 'don't do it, it's stupid idea'!!
Content Development | | Grumpy_Carl0 -
What Content to Write - Hot Topic or More Niche Related?
Hi, Just for example, say you've got a shoe store but shoes are a non-searched-for topic on the informational side. Say fashion models or teenybopper shoppers are both hot topics. Would you recommend writing an article - one of the site's five >2000 word articles on a hot area of the hot topics? Or would you just stick to shoes topics? If you do write on the hotter topics, how does the shoe store owner write on these - they're out of his area of expertise? Does he need a content writer?
Content Development | | BobGW0 -
Duplicate content penalty
Hi there, I'd like to ensure I avoid a duplicate content penalty and could do with some advice. There is a popular blogger in my industry. I have agreed to add his blog to my website. He currently posts his blog on one of the popular free blogger platforms, and will continue to do this. The issue is that I will be posting duplicate content onto my site and I want to ensure that I do not trigger a google penalty. Is there a simple way form me to inform Google of the original source of the content. My intitial thoughts are: 1. Add a noindex to the Robots.txt file 2. Add a link at the beginning of the article pointing to the original source 3. Adding a rel=canonical tag in the header of each blog entry pointing to the original blog post which resides on a completely different domain. Thanks DBC
Content Development | | DBC011 -
Page Content?
So I have review pages for websites on my site, each website has a review around 400-500 words. Recently I had my writers write 2 additional articles on each site but about something they have there. My thinking was interlinking them allowing them to rank individually etc. However now after looking around etc.. I see that content that is upwards of 1000 words or more might be more powerful and the way this is all written etc.. I could easily put it all on one page.... So my question is do I go with 3 pages or 1 page. I can see strength in both
Content Development | | dueces0 -
Keeping web site fresh re content
We currently use a wp blog but we don not host on the web domain. What are the advanatges to moving the blog to the domain The only 1 I can think of is every time we update the blog this should help keep the web site fresh with new content .
Content Development | | NotThatFast0 -
Using testimonials to build quality content
I don't see a lot of talk on here about using testimonials to build good content. From what I have seen, the search engines love client testimonials. I haven't found a good service provider for this yet. I'm thinking something combined with Twitter or FB that also allows you to show the content on your site would be great. Can anyone recommend a service like this? I'm checking out a service called, "Quick Vouch" but I haven't tested it yet.
Content Development | | BradBorst0