Setting up Moz Account for a franchise with no physical locations
-
OK, so technically we are not a franchise, but our structure is very similar, in that we have numerous areas or cities, within which there are numerous locations (all with separate landing pages). We need to closely track the performance of each area/city as a whole (like you would a franchise), and the individual locations within it. We have a home based office in each main area/city, though not for the purposes of meeting customers etc.
We have www.domain.com/area-1/location-A, www.domain.com/area-1/location-B and then www.domain.com/area-2/location-A, www.domain.com/area-2/location-B etc etc.
This means that we have a relatively small handful of keywords which are relevant to any location, apart from the addition of the location or city name, like "house cleaners in [location], home cleaning services in [location].
So, do I set up my campaigns as domain.com/Newcastle, domain.com/Manchester etc, have say 10 keywords based around house cleaning, and then add all the local areas within that area/campaign? If so, should I add my keywords - things like "house cleaners" "home cleaning" "domestic cleaning companies" etc. to a campaign for /Newcastle, then add locations within Newcastle such as Gosforth, Jesmond, Heaton etc? Will this then allow us to track our rankings for "house cleaners in {Gosforth, Jesmond, Heaton etc}", "home cleaning in {Gosforth, Jesmond, Heaton etc}, "domestic cleaning companies in {Gosforth, Jesmond, Heaton etc}?
Any help, general, specific is much appreciated!
Many thanks
Edward
-
Hey there! You may have a few different options.
It's hard to know exactly how this site is set up without more details - for example, does each location have its own subfolder or subdomain? - but depending on what the structure of the site looks like you may be able to make individual campaigns.
If that is not an option, you may find more success making campaigns for the overall site and simply tracking keywords in localized geographies, and choose competitors based on those specific locales.
If you have further questions feel free to email us at [email protected] with the site details!
-
I have a similar issue with a franchise site that we monitor.
We have a campaign set up for the overall company but I want to input competitors and keywords specific to each franchise region for better comparison to competitors.If I set up a separate campaign for this franchise region, how should I input the website section? They do not have their own website and I fear that the national website will skew the data.
Thoughts?
-
Great, ok thanks for that.
-
Hi there Edward!
Ultimately how you set up any Moz Pro campaigns is up to you, but we do have many customers who find success with the strategy you're asking about (that is, setting up a separate campaign for each location subfolder within your site). That can be beneficial in narrowing down your data set. It can also be helpful if you have a particularly large site and are concerned about crawl times (anything above 15k pages is going to take a bit extra processing time). If you have enough campaigns, you could also set up one master campaign for the overall site in addition to individual ones for each location.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Local Not Showing My Domain as Listed in Google My Business
I have subscribed to MOZ Local and it is not showing my domain as listed in Google My Business even though when I Google my business it appears in Google on the right. Is MOZ Local experiencing a bug?
Moz Local | | Kingalan10 -
Moz Listing Paused
One of my Moz listings is paused because "Listing not found on Google or Facebook." My Google account is linked to Moz and the listing is showing in Google results and on the back end of Google My Business but it is not showing in the Import option. You can see the listing does exist and is live on Google: https://www.google.com/maps/place/Woodstock+Furniture+%26+Mattress+Outlet/@34.088617,-84.584448,15z/data=!4m2!3m1!1s0x0:0x8ea1bc3d2994cbf4?hl=en&sa=X&ved=0ahUKEwiq5ZXejtPYAhXHyoMKHYJGDmsQ_BIIqAEwCw Any ideas on how I can resolve this issue? Thank you in advance.
Moz Local | | FSCInteractiveLLC0 -
Effect of Moz Local
Hi I'm pretty new to all of this so please be gentle! I've been subscribed to Moz Local for a little over a year and my ratings seem to be stuck at an overall score of 82% and an accuracy score of 87% and I just can't seem to get into the Top 3 local searches with competitors from further away outranking me. Moz Local has been consistently showing Factual, Bing, Hotfrog, Thomson Local & Central Index all showing no address entered. I've been in and put this in myself but no change? Right now my score is showing as 59% with a number incomplete and other unable to be contacted. I have found that, even though the address is entered in a consistent way, that it gets interpreted differently, sometimes leaving out the County, sometimes, the village. I've started going through the "Ultimate Local SEO Audit" and have completed Phase 1 on Google My Business. Pretty much everything looks in order there and the only real change was associating a domain email address with the ownership rather than the old gmail one. I've started to go through Phase 2 and haven't seen anything new there yet. What am I missing? Or, are the Moz Local scores fairly respectable? How can I get real consistency in NAP and why does it seem to take so long for Moz Local to make any changes ..... if/ when they do? And, if everything is as you would expect, why am I failing to get in the top 3 when I have more and better review than anyone within 30 - 40 miles?
Moz Local | | Sassandgrace1 -
Trying to connect my moz local to my facebook page - says it isn't found
Trying to connect my moz local to my facebook page - says it isn't found even though it is. I don't want to create another listing for this. Cheers Claire
Moz Local | | blenkiseo0 -
3 Locations = 1 Facebook Page or = 3 Facebook Pages
What is the best practice? I have a client with 3 locations with an actual address and not virtual. He has 1 Facebook page with the address and phone number of the main location. Do I add locations in Facebook on that main FB page or do I create 2 more FB pages to have one for each location?
Moz Local | | PSLab0 -
Incorrect client zip code in Moz Local
I have a client that I am pushing citations through Moz Local for. The business zip code in Moz is listed as 80111 and should be 80110. I have verified that the zip is correct on both Google My Business and Facebook. I'm not finding any duplicate Google pages either. Any Idea why this wouldn't push back to Moz Local?
Moz Local | | BuhvDesigns0 -
Has anyone used Moz local for their clients?
If you already have accounts with some of the local directories can you still use Moz local or is it just for business who have never claimed their business? I'd like to offer this as a service to clients but they will see it's Moz local and just do it themselves. Anyone know if there is a branded version coming soon?
Moz Local | | pompanoartist1 -
Moz Local Form Clarification
For Operating hours it's not clear (at least to me) what to do if you're not open at all on a day, like Saturday and Sunday. Do I just not put down the 1 and the 7 or add them with 0's. Please provide an example, so I can just cut and paste, if you don't mind. Thanks Moz, Ruben
Moz Local | | KempRugeLawGroup0