How to find out what is the best time to post to your audience on Facebook
-
We have been using Facebook for some time for our business and are looking to schedule our posts. We want to schedule posts when they would have maximal reach to our audience.
How do we find this out? Can it be identified using Facebook Insights?
Instructions or guidance here as to how to do this would be most appreciated!
-
It also depends on your sample size.
If you can trigger the law of big numbers, you can get accurate information from your analytics, but if you have a small following, I recommend just using common sense. If you have a smaller reach, the assumptions you make from your reports might lead you astray. Is your audience on Thursday at 6pm low because they'll always be low on Thursdays at 6 or because last Thursday there was a Sacramento Kings game and many of your fans were attending. This week the Kings game is Wednesday and you might have moved all your Thursday activities to Wednesday if you interpreted the information wrong.
-
It really depends what metric you are using as a KPI. There have been tons of posts studying when maximum engagement occurs (most consider noon) and what day is best (Hubspot loves Saturday).
Depending upon your target demo, you need to diligently A/B test until you know you audience best. Then adjust accordingly.
-
You could use a tool like Buffer which will help you to auto generate a schedule based on your post / page activity and engagement. Alternatively you could delve in to your data a bit more to see when followers are online. By understanding when the majority are online you can then try establish the greatest reach,
Go to
Insights>>Posts>>When Your Fans Are OnlineIt can be a bit sporadic, sometimes I see data and sometimes I don't I recently reported an error for the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Instant Articles Not Working
I'm getting the following error on Instant Articles despite my site having substantial traffic and hundreds of articles. The provided URL is not being accepted because the site has minimal readership, which violates the Instant Article Policies (https://developers.facebook.com/docs/instant-articles/policy/). Please provide a different URL. Here's the blog: http://bit.ly/2Mh1Aes
Social Media | | Neumarkets.com1 -
Facebook cover photo
Has anyone else noticed that closed facebook cover images are being stretched side wards? We have loaded the right size (checked several times) but it is still being stretched. Any advice or opinion welcome.
Social Media | | E2E0 -
Facebook Likes gone through the roof
Howdy, We have seen our Facebook Likes increase by a staggering 20k in a week. At the beginning of last week we were sat at around 21k and it has been steadily increasing, but just 7 days later we now have 42k - Has their been some sort of algorithm change for this to happen, or should I be suspicious that something is not quite right? Thanks, James
Social Media | | Wedideas0 -
Changing FaceBook Username / url - do you retain your likes/fans
hi just a quickie, anyone know off hand when you change your FB username/url do you retain or lose the likes/fans ? cheers dan
Social Media | | Dan-Lawrence0 -
Facebook and Google+ Not Properly Picked Up
Hello, I have been having issues for some time now getting my Google+ and Facebook activity to show in the social media section of site explorer. Was anyone else having this same issue? I have verified my website to both pages and the Facebook page receives a considerable amount of traffic so it is very confusing to me. Any help is much appreciated. Thank You Steve
Social Media | | steve2150 -
Removing Facebook Pages Without Admin Access
A few years ago someone started a Facebook page for my company. It has about 15 fans and is not active, however it is ranking in Google because of it's age. I want to delete the page (so that the real official Facebook page will rank instead). However, I do not have access to the original admin account and Facebook is not responding to my removal requests. Any suggestions for what I should do? Thanks!
Social Media | | theLotter0 -
Facebook Comment Notifications
I setup Facebook comments on my site using the iframe setup. I thought FB would notify me whenever someone comments on my website, but that is not the case. Now people are commenting and I would have to look through hundreds of pages on my site to reply to their questions. I searched the web on how to do this, but I am lost when looking at the steps. Can anyone help provide clear instructions on how to notify me of my website comments on my FB page or by email?
Social Media | | TheDude0 -
SEO & Social | More SEO effect by liking the page URL rather than the Facebook Page?
SEOMoz Gurus, I am wondering what our best implementation strategy shoul dbe around linking up the Facebook Like button on our pages. Essentially there are two options: A) Linking the button directly to the Facebook Page of the web site so every Like is actually converting into a Facebook "Fan" which can be messaged going forward through our Facebook page. B) Having them like the actual URL which might be more beneficial from an SEO and viral perspective as now a link to the actual URL gets shared on the Liker's facebook wall and it should also be easier to use that lIke for Google & Co. as it's tied to the actual URL not a random Facebook page given that search engines already convert those signals. Both approaches obviously have their benefits. Are there any common guidelines on what is a better approach to take from a pure SEO perspective? Thanks /Thomas
Social Media | | tomypro0