When To And When To Not Use AMP
-
Hi All,
I hope someone might be able to help me with this. I am looking at implementing AMP on a website. I have been doing a stack of research into advantages of using AMP etc. However I am struggling to find an answer to when I should not / where not to be implementing AMP.
More specifically I see large sites that are running AMP but it does not seem to be on all pages, how is the best way to determine when or when not I should be using AMP.
Thanks In Advance,
Mark
-
Mark, for our WordPress client sites and our own sites, we're implementing AMP on all pages on the site(s). What we know is that Google's implementation (adding the pages to the results) is changing, and we don't know what the rollout plan is in search. We started only seeing it on news sites, but it's been expanded.
I do recommend making the pages available on sites if it doesn't take away from the content on the pages. So, if the content of a page relies heavily on images, for example, it might not be appropriate to use AMP or have an AMP version because it really isn't going to be a mobile friendly page. But, if it's primarily content-based or text-based, then you would want AMP to be available on those pages.
-
Well, the only example we can think of when someone avoids using AMP on purpose is if they want particular pages of the website (for example those which convert better on mobile) to rank higher in mobile search than other pages of the website (which for some reason are built not as mobile friendly as the first ones). In that case, they can use AMP on the first type of pages and not use it on the second type.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is using a H1 tag in a logo image bad for SEO?
We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be. The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?
On-Page Optimization | | DVLighting0 -
Should I Use A Code For Last Updated Blog Posts
Hi, I have a quick question about updating blog posts. When I add "Last Updated" to an updated post should this be in any particular type of code or simply just text, perhaps with the tag? Thanks An Advance
On-Page Optimization | | KNpaul0 -
My report is showing duplicate titles.. for http://www.mysite.com/ & http://mysite.com
Is this because I setup my campaign wrong in seo moz or should I have my site setup differently to forward all traffic without the www to the www version? Or vise versa? Thanks for any advice!
On-Page Optimization | | Fridaythe15th0 -
Trying to maintain rank while switching back & forth from sitewide 301 to 302 redirects?
My company's website has earned industry "authority" over the years and ranks well for a number of keywords. For reasons not worth explaining, we've moved the entire site (all pages) to be secured (https from http). When we launch our completely new website in 5 months from now, we will launch it as "http:" For the next 5 months, we're stuck with using site-wide "https". Is it better to 301 or 302 all pages (from http -> https), with the intent to move back to 301 in 5 months from now? Obviously, this situation is not ideal, but we'd like to preserve as much authority/presence as possible. What should we do and why? Any input would be greatly appreciated!
On-Page Optimization | | WhiteCap0 -
How do I get rid of duplicate page titles when using a php site?
Hi. I have an e-commerce site that sells a list of products. The list is divided into categories and then those categories for the various pages on the site. An example of a page title. would be given root/products.php?c=40 another page would be given root/products.php?c=41 Is there a way to structure the site with SEO in mind?
On-Page Optimization | | curtisgibbsiii0 -
What URL Should I use in Google Place Page?
Alright, I have a client that has 1 website and 14 locations. We want to create place pages for each of their locations but my question is which URL should I put in the place page and why? I can put in the root domain into each place page, or should I put in the URL that lands on the actual location on the root. example: domain.com/location1 Thanks!
On-Page Optimization | | tcseopro0 -
How woud you deal with Blog TAGS & CATEGORY listings that are marked a 'duplicate content' in SEOmoz campaign reports?
We're seeing "Duplicate Content" warnings / errors in some of our clients' sites for blog / event calendar tags and category listings. For example the link to http://www.aavawhistlerhotel.com/news/?category=1098 provides all event listings tagged to the category "Whistler Events". The Meta Title and Meta Description for the "Whistler Events" category is the same as another other category listing. We use Umbraco, a .NET CMS, and we're working on adding some custom programming within Umbraco to develop a unique Meta Title and Meta Description for each page using the tag and/or category and post date in each Meta field to make it more "unique". But my question is .... in the REAL WORLD will taking the time to create this programming really positively impact our overall site performance? I understand that while Google, BING, etc are constantly tweaking their algorithms as of now having duplicate content primarily means that this content won't get indexed and there won't be any really 'fatal' penalties for having this content on our site. If we don't find a way to generate unique Meta Titles and Meta Descriptions we could 'no-follow' these links (for tag and category pages) or just not use these within our blogs. I am confused about this. Any insight others have about this and recommendations on what action you would take is greatly appreciated.
On-Page Optimization | | RoyMcClean0 -
Using new domain in existing website
We have already a site and we want to make business in another country. We don't want to make a copy of our site because it requires more resources, but we want to use a different domain because the business will be run by a partner in that country. The idea is to make a folder in our site, www.mysite.com/countryname/ and associate a new domain www.newdomain.com, so when users go to the new domain they see the content under www.mysite.com/country/. Since de www.newdomain.com will use DNS redirection, the current domain won't be seen. Is this correct from a SEO perspective? Thanks!
On-Page Optimization | | Xopie1