Weighted number of conversions - any explanation?
-
Do any of you know meaning of "weighted number of conversions" in attribution models?
How google analytics calculate it? Any example?
Thank you.
-
Hi,
I'm using a data-driven attribution model with 12 channels grouping.
I want to know if I increase Google display for 1.4 and I see that I have changed in the weighted conversion from 2 to 4 for e.g.What's that mean, how much more conversion I will have?
-
Depends on the attribution model and number of channels involved in the conversion, for example when using the linear attribution model, each channel involved in the checkout process will get equal "credit" for the conversion. So if 4 channels were involved, each channel would get 25% which is 0.25 conversions counted for that conversion while if only 2 channels were involved each would get 50% (so 0.5). That's what the weighted number of conversions refers to.
This article helps explain how much credit is given depending on the attribution model you choose. The percentage also depends on the number of channels receiving credit for 1 conversion (i.e. how much is it diluted).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?
My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background? I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket We plan on using this landing page for LinkedIn advertising. Thanks!!
Conversion Rate Optimization | | Kingalan10 -
Help! Tracking Conversion Source of Specific Users: Possible? How?
Just as an example, let's say we generate a website lead from John Smith. Can we trace John Smith's activity back through AdWords or Analytics to see exactly where he came from and (with AdWords for example) what keyword he typed in before clicking our ad and converting? Thanks for the help!
Conversion Rate Optimization | | RickyShockley3 -
Google Product Ads - Improving our Cost Per Conversion?
Hi all, We have been running Google Product Ads (paid for) ever since it began in the UK. We are still struggling to get to grips with the best way to make it worthwhile for us. Our data for the last 14 days:
Conversion Rate Optimization | | complete_outdoors
Clicks: 1827
Impressions: 65789
CTR: 2.78%
Average CPC: £0.22
Cost Per Conversion: £15.13 We've added some auto targets for our most popular brands, with a higher CPC than "all products". We've also added negative keywords so we only come up with relevant searches. Basically, what we'd like to know is: how we can best set-up our product ads to reduce our Cost Per Conversion (I guess everyone would like to do that!), as it is barely worth us using it currently. If you require any further data to help answer my question, please ask. Any help would be much appreciated. Thanks.0 -
Finally getting decent traffic but low conversions
Thanks to SEOMOZ Ive managed to get half decent organic numbers, although the numbers look good on my ecom. site conversion rates are low. Can anyone offer any help as far as converting visitors into buyers? Thank you!
Conversion Rate Optimization | | TP_Marketing0 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0 -
How to track PPC conversions?
I use both adwords and Microsoft Adcenter. I am looking to be able to track my conversions from each PPC site. I do not have a "Thank You" or "Check Out" page that I can tag because any sales that I make are through clicks on a link that goes offsite to an affiliate company that I receive commission from. However, the link on my site is a "Buy Now" button, so to get some idea of which source is giving me better conversions I'd like to know whether adcenter or adwords is sending more people that end up clicking this link. Canb anyone suggest a way or a program to set up in this manner? Thanks in advance for your help!
Conversion Rate Optimization | | VictorVC0 -
Conversion Software
Can someone please suggest a conversion software other than omniture that I can used to track the amount of revenue a specific keyword is bringing into my company? Is there a way that I can do this using Google Analytics? I know in omniture there is a feature that shows you what the specific keyword is bringing in x amount of dollars. Can you guys recommend any other software that can do this?
Conversion Rate Optimization | | TSpike10 -
Conversion optimization with Optimizely, impact on SEO
I am looking into signing up with www.optimizely.com for conversion testing. They put scripting on my site which will then redirect half of my site visitors to an alternate home page. The site I want to test on is ranking quite well with Google and I do not want to hurt my rankings. And with this set up,what Google will think is my home page is not and so I am essentially sending visitors to a different page than Google reads as my home page in source code. So, my concern is whether this will have a negative impact on my SEO rankings to redirect 50% of site visitors to a different page using this testing tool? I would use Google Web Site Optimizer, but many of my sites are in Wordpress and it seems that Wordpress and web site optimizer are not so compatible. Advice would be appreciated. Thank you, Robert
Conversion Rate Optimization | | Robertnweil11