JSON-LD meta data: Do you have any rules/recommendations for using BlogPosting vs Article?
-
Dear Moz Community.
I'm looking at moving from in-line Microdata in the HTML to JSON-LD on the web pages that I manage. Seems a far simpler solution having all the meta data in one place - especially for trouble shooting!
With this in mind I've started to change the page templates on my personal site before I tackle the ones for my eCommerce site. I've made a start, and I'm still working on the templates producing some default values (like if a page doesn't have an associated image) but have been wondering if any of you have any rules/recommendations for using BlogPosting vs Article?
I'd call this type of page an Article:
https://cycling-jersey-collection.com/browse-collection/selle-italia-chinol-seb-bennotto-1982-team-jerseyWhereas this page is from the /blog so that should probably be a BlogPosting:
https://cycling-jersey-collection.com/blog/2017-worldtour-team-jerseysI've used the following resources but it would be great to get a discussion on here.
https://yoast.com/structured-data-schema-ultimate-guide/
https://developers.google.com/search/docs/data-types/data-type-selector
https://search.google.com/structured-data/testing-tool/u/0/I'm keen to get this 100% right as once this is done I'm going to drive through some further changes to get some progress on things like this:
https://mza.bundledseo.com/blog/ranking-zero-seo-for-answers
https://mza.bundledseo.com/blog/what-we-learned-analyzing-featured-snippetsKind Regards
andy
-
Yes, getting the meta data to be perfect is my goal.
Not interestingly only about half the competitors sites have done it anywhere near approaching well.
Perhaps correct implementation of schema.org is given more priority in some sectors rather than others?Andy
-
It's a tough discussion. We're a news site and we're marking up things as NewsArticle, just a little different again from a blogpost and the article. In the end it probably won't have a huge impact as the schemas are in the same category in the end. That's why it's probably best to just make sure the Schema.org is top notch so you can benefit from it. Just having a Schema.org on your page won't have a huge influence as most of your competitors will have that as well.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you do with product pages that are no longer used ? Delete/redirect to category/404 etc
We have a store with thousands of active items and thousands of sold items. Each product is unique so only one of each. All products are pinned and pushed online ... and then they sell and we have a product page for a sold item. All products are keyword researched and often can rank well for longtail keywords Would you :- 1. delete the page and let it 404 (we will get thousands) 2. See if the page has a decent PA, incoming links and traffic and if so redirect to a RELEVANT category page ? ~(again there will be thousands) 3. Re use the page for another product - for example a sold ruby ring gets replaces with ta new ruby ring and we use that same page /url for the new item. Gemma
Technical SEO | | acsilver0 -
Clean URL vs. Parameter URL and Using Canonical URL...That's a Mouthfull!
Hi Everyone, I a currently migrating a Magento site over to Shopify Plus and have a question about best practices for using the canonical URL. There is a competitor that I believe is not doing it the correct way, so I want to make sure my way is the better choice. With 'Vendor Pages' in Shopify, they show up looking like: https://www.campusprotein.com/collections/vendors?q=Cellucor. Not as clean. Problem is that Shopify also creates https://www.campusprotein.com/collections/cellucor. Same products, same page, just a different more clean URL. I am seeing both indexed in Google. What I want to do is basically create a canonical URL from the URL with the parameter that points to the clean URL. The two pages are very similar. The only difference is that the clean URL page has some additional content at the top of the page. I would say the two pages are 90% the same. Do you see any issue with that?
Technical SEO | | vetofunk0 -
vs.
I have a site that is based in the US but each page has several different versions for different regions. These versions live in folders (/en-us for the US English version, /en-gb for the UK English version, /fr-fr for the French version, etc.). Obviously, the French pages are in French. However, there are two versions of the site that are in English with little variation of the content. The pages all have a tag to indicate the language the page is in. However, there are no <hreflang>tags to indicate that the pages are the same page in two different languages.</hreflang> My question is, do I need to go through and add the <hreflang>tags to each page to reference each other and identify to Google that these are duplicate content issues, but different language versions of the same content? Or, will Google figure that our from the tag?</hreflang>
Technical SEO | | InterCall0 -
301 vs 302
Hello everyone! I'm working with a site right now that is currently formatted as subdomain.domain.net. The old version of the site was formatted as domain.net, with domain.com and several other variants redirecting to the current format, subdomain.domain.net. All of these redirects are 302, and I'm wondering if I should have all these changed to 301. Many of our old backlinks go to the old format of domain.net and i know the juice isn't being passed through, but i was wondering if there is any reason why you may want a 302 over a 301 in this case? Any insight would be appreciated. Thanks!
Technical SEO | | KathleenDC0 -
Hey all -- ever seen a client with URLs that keep repeating the domain? Something like: client.com/client.com/client.com/subfolder-name. Any idea what glitch could cause that?
Hey all -- ever seen a client with URLs that keep repeating the domain? Something like: client.com/client.com/client.com/subfolder-name. Any idea what glitch could cause that?
Technical SEO | | TDC_SEO0 -
Which Web host do you use?
A friend of mine has a successful website which is hosted by the company he used to use for developing his site. As he no longer uses them feels he should use it. Who do you use for hosting a small to medium sized business?
Technical SEO | | Ant710 -
Pagination/Crawl Errors
Hi, Ive only just joined SEO moz and after they crawled my site they came up with 3600 crawl errors mostly being duplicate content and duplicate urls. After researching this it soon became clear it was due to on page pagination and after speaking with Abe from SEO mozhe advised me to take action by getting our developers to implement rel=”next” & rel=”prev” to review. soon after our developers implemented this code ( I have no understanding of this what so ever) 90% of my keywords I had been ranking for in the top 10 have dropped out the top 50! Can anyone explain this or help me with this? Thanks Andy
Technical SEO | | beck3980 -
Robots.txt to disallow /index.php/ path
Hi SEOmoz, I have a problem with my Joomla site (yeah - me too!). I get a large amount of /index.php/ urls despite using a program to handle these issues. The URLs cause indexation errors with google (404). Now, I fixed this issue once before, but the problem persist. So I thought, instead of wasting more time, couldnt I just disallow all paths containing /index.php/ ?. I don't use that extension, but would it cause me any problems from an SEO perspective? How do I disallow all index.php's? Is it a simple: Disallow: /index.php/
Technical SEO | | Mikkehl0