Not ranking at all for generic term which is also our brand name
-
Hello,
I am working with a client in the indoor / outdoor wicker furniture area. They have "wicker" in their domain. However using the moz keyword ranking tool they do not appear at all in 51+ results. There was a time that we were appearing on page 1 but then dropped off.
Anyone have any ideas on what could be causing us not to rank at all for that generic term? Our google places listing does come up for when people are local to the store and search, but the website does not.
-
Having "wicker" in the domain is only one small ranking factor of 200+. Although they used to be ranking higher, a drop in rankings could be due to a number of different factors, especially if you are talking a few years ago or more. There have been many Google updates that could have had an impact on your client's site.The first thing I would do is a competitor analysis on the top 3 ranking business that are showing up in the SERPs you want to show up in. Some of the following questions and comparisons would be a good starting point.
- How Many Domains Do They Have Linking To Them? What are their top 5-10 backlinks?
- How Much Unique Content Do They Have On The Page Ranking? Is It Well-Written & Structured with Pics and/or Video?
- What Is their Meta Title (What you click on in the SERP)? How Close Is the Keyword To The Beginning of Their Title?
- If Attempting To Rank Locally.. What is Their Moz Local %? (https://mza.seotoolninja.com/local/search)
- How Fast Does Their Website Load? (I like using Pingdom and Pagespeed Insights for this)
Compare those answers with what you see for your clients website and I am sure you will see some areas for improvement, but it will also give you very good goals as far as content creation, link opportunities, technical SEO edits, and more.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Title When Your Domain name is the keyword
Hello, I've been struggling with an issue for years. I own UsedCubicles.com. I'm ranked very well, the site generates leads and income on a regular basis. However, I never know what to name the site on the home page. The main keyword I go after is obviously "Used Cubicles". I also have product category named "Used Cubicles". I know google doesn't recognize my Used Cubicles product category as conical and reverts to the home page. I would rather Google use my categories more effectively to rank content or pages. My current site title on the home page is NOT GOOD. Used Cubicles | Usedcubicles.com. Im nervous to change it, however because Im not sure if its helping me rank for the keyword, which I do. For years I was #1 across the country but lately its been dropping. Any advice is appreciated.
Intermediate & Advanced SEO | | Grant06970 -
Preserving rankings after migration
I have acquired new a client who wants to migrate to a new platform. He also wants a 100% guarantee we maintain he Google search rankings. How realistic is this? Anyone got a checklist they can recommend?
Intermediate & Advanced SEO | | muzzmoz0 -
Inner pages not ranking well
Hi Guys I'm currently working on a website and scratching my head. It seems certain pages of the website rank absolutely fine. The homepage, certain pages on footer and the primary navigation pages are ranking fine. Pages, however, that sit on the inner navigation (e.g 3rd level navigational pages) - do not rank well at all. Looking in webmaster, it is apparent these are fluctuating in and out of the Google index - sometimes they are there - sometimes not. I fully understand issues with Google penalties but I don't believe this is case as other pages are ranking fine. Link building has been done to these pages but to no effect. We have also increased internal links e.g by putting the pages on the footer - but still nothing. One thing that may impact the ranking is possibly the URL structure The website URLs are all www.Example.com/widgets - even if they sit on the 3rd level of the user navigation. Could this be a reason why? Would it help if 3rd level pages had the URL structure www.Example.com/services/widgets ? If anyone can provide help that would be great!!! thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Too many iframes hurts ranking?
I have 6 different iframe blocks (with same content in those iframes) in every page of my website. I know iframe don't be crawled by search engines but, maybe you experts give me some advice? Is that negative for SEO ?
Intermediate & Advanced SEO | | nopsts0 -
Moz Rank and how to do better?
Could anyone offer me some help regarding Moz Rank? Of all the metrics this seems to be one where we want to improve but just have not been able to. Does anyone have any advice or tips that we could look at implementing to get this thing to move at all?
Intermediate & Advanced SEO | | halloranc0 -
Bing Ranking Factors
I'm curious about the relationship (or lack of ) between Google rankings and Bing rankings. We took a huge hit last winter with Google and have since gotten back up to the top 3 and have been holding steady on all our most important terms. Most of our losses since regaining Google, have been with Bing. This week, we dropped 44 points on Bing and Yahoo! for our most important term. Are there known factors for Bing ranking? If so, can anyone please enlighten me? And does anyone think Bing rankings even matter these days?
Intermediate & Advanced SEO | | gfiedel1 -
Combining two exact match domains under brand name
I run two websites that sell basically the same product which we make ourselves but to two separate audiences. I've made my living off them for the past 6 years or so. I used emd's in both cases to rank for my main search terms. We dropped a few places last October but not too bad. I was thinking of combining the sites under one brand name hoping that they would rank better combined. Both sites have similar link profiles but with some links unique to each. For instance, I buy a yahoo directory listing for each site but each site has some unique product reviews on blogs. Is this a good idea or am I better off leaving them separate?
Intermediate & Advanced SEO | | JDP0 -
Launching 20 new URLs to branch out from a multi brand website. How do I make sure the rankings stay?
I have a client with a multiple brand website currently. The site has landing pages and directories for each of its 20 brands under one URL. The plan is to build 20 separate brand websites with new domains and have the old content redirect to its corresponding new URL. The problem that I envision is being able to successfully carry all of the existing indexed content over while only using 301 redirects and submitting the new domains to Webmaster tools. Has anyone done this in the past successfully and do you have any recommendations?
Intermediate & Advanced SEO | | Empower_MediaMarketing0