Does optimization of PDF files for search matter in 2017?
-
Does optimization of PDF files for search matter in 2017? If yes, what is the optimal way to do it? Is there a risk that it will compete for rankings with the parent page that is it's linked to?
-
Google crawls billions of documents a day.
Documents can be for instance pages, images or PDF files.
Often people forget to optimize their PDF files.
That’s a missed opportunity as PDF files have the potential
to generate enormous amounts of traffic.This articles will give you a better compresion
PDF SEO in short
Just like your website’s pages, you can optimize PDF files
for search engine findability. Keep the following things in
mind when doing so:- Choose a SEO friendly filename.
- Define a good title and description.
- Use headings and include relevant outgoing links.
- Make sure they don’t cause duplicate content issues.
- Don’t save PDF files as images.
- Optimize for mobile and file size.
If my answer were useful don't forget to mark it as a good answer
Cheers -
Hi Scratch_MM,
Yes optimising for pdf´s still matters and follow some specific optimization rules, You can find a great post about this on SEJ https://www.searchenginejournal.com/pdf-seo-best-practices/59975/.
In relation to competing with the parent page, the pdf is just another page and as such eligble for ranking dependent on the content. If the pdf contains the same content as the parent page than it would be better to use a canonical to the parent page. Otherwise its will compete as much as normal pages would do, based on there content.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google: Is There a Way to Find Your "Unknown Search Terms"
I believe Google stopped reporting search terms for privacy reasons. All my searches show as "unknown". I found a video that showed how to get around this but it's not current. Is there any way to get your Google terms search information? Thanks, Jo-Ann
Keyword Research | | VinJGirl0 -
How long does it take for historical data to show up when optimizing a new keyword?
How long does it take for historical data to show up (and rank and score) when optimizing a new keyword?
Keyword Research | | DigitalFunctionalism0 -
How to optimize home page for several keywords
My issue is this. I'm getting a lot of "F" grades for certain keywords to my homepage using MOZ. the thing is I can't add to many keywords to title tag without going over 65 characters. It seems the title tag is most important and even though i have keywords in content and everything else, without title tag keyword its useless. can creating more than one title tag help or will that make things worse with search engines?
Keyword Research | | DrMcCoy0 -
Keyword Planner - search volume for keywords seems to be off. Anyone else experiencing this problem?
Using Keyword planner, I am seeing search volume results which to me look somewhat odd. Anyone else experiencing this? How is this different to the keyword tool used before?
Keyword Research | | seo12120 -
Best Practices For Keyword Optimization
Hey currently building a new page on a clients site in the weight loss niche. The keywords he wants to rank for are the following: <colgroup><col width="198"> <col width="64"></colgroup>
Keyword Research | | monster99
| [fat burning foods] | 49500 |
| [foods that burn fat] | 22200 |
| [fat burning foods for women] | 2900 |
| [belly fat burning foods] | 2900 |
| [best fat burning foods] | 1900 |
| [fat burning foods for men] | 1900 |
| [list of fat burning foods] | 720 | His site is new, but he has excellent content production capabilities. My question is, in terms of optimizing the page (the title and url) for these keywords would you focus on the highest volume keyword. In this case the highest volume keyword is "fat burning foods" however is the most competitive and dominated by high domain authority sites (50+ vs. clients site which is around 30). Thus its highly unlikely he will rank for that keyword for quite a while. But for the keyword term "best fat burning foods" the competition is alot less in terms of DA and other factors but volume is smaller with 1900 hits a month. So would you optimize the page (the title and url) for "best fat burning food" or would you optimize thinking about the long-term and eventually ranking the keyword "fat burning foods". My thinking would be to optimize the page for "fat burning foods". And that the benefits of optimizing (url and title) for "best fat burning foods" isn't ideal for the long-run. Any suggestions or advice would be appreciated. Cheers, Mark0 -
How do I do SEO for a client who is starting a website that is in a niche with very little to none search traffic?
I am helping a client do On-page optimization and link building. His website is rather like thoughtcatalog.com, where it is a collection of random articles, opinions and anecdotes with no fixed genre. He also has a section devoted to artsy pictures of women. To make things worse, I am in a country (singapore) where the population is small, and the search traffic for his kind of content is minuscule. I have trouble finding out good keywords for him to target and I am considering not undergoing any serious keyword targeting at all (because it will detract from the style of his content). I did a little competitor research, and most of the websites in such a genre do not seem to do any keyword targeting at all! In such a case, how do i continue to help him with SEO? should I abandon keyword research? What should i do to help him earn traffic?
Keyword Research | | Marcus_Wong0 -
Advanced Domain Name Search Service
Hi guys, I'm looking for a clever domain name search service. I want to provide a list of keywords and the site will return with available .com domains relating to my search. An example - I work in the tourism niche and I want to find available travel related .com domains for about 50 locations. I provide a list of words such as "travel", "visit", "goto", "holidays", and I provide a second list with all the locations, example "London", "Paris,", "Berlin", etc... The domain search tool would then mix up my two lists of keywords and check to see if variants such as travellondon.com, londonholidays.com, gotoberlin.com, etc... are free to register. I then go off and buy those domains and have some epic wins. Does this tool exist?
Keyword Research | | cmoylan0