Search visibility degrading gradually
-
We have several web pages with the same structure released in several countries. Each website contains information about spam callers in the country the website has been released for.
Now I have the problem that I see a slow degradation of search traffic in the US. The UK website on the other hand is doing quite well, actually improving.
According to MOZ our mobile search visibility dropped significantly in the last week and I am at the moment not able to pin this down. Can anyone please give me a hint at what data best to analyze to find the source of this problem? TIA
Best
Thomas -
Thanks to Donald's post, we could improve the value we get out of moz.com. As our keywords are phone numbers and the "best" numbers are changing a lot, we are now updating our keywords on a weekly basis. This gives us a much more relevant visibility value.
-
Yes that is correct
-
Donald,
Thanks for your reply. When it comes to keywords we are a kind of strange animal. Our keywords are phone numbers. As I said we are a directory of spam numbers. Users who search for us find us generally by phone number. So if I understand you right, search visibility looks at the keywords I gave to MOZ and determines the visibility by these keywords, right?
-
If you add keywords to your profile that do not rank this will bring down search visibility. Search visibility is only a percentage of where your tracked keywords rank.
If you remove all keywords and leave only one with a page 1 rank at position 1 you will have 100% search visibility. If you add four more keywords that don't rank at all you will have a 20% search visibility.
If these keywords fluctuate up and down the search visibility will also fluctuate up and down. So you must determine if the loss is due to adding new keywords that do not rank or they keywords you have been tracking have dropped from their former positions.
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can slow mobile page speed affect desktop search results?
I heard recently from an SEO friend that with Google's recent update, mobile page speed now affects desktop results. Our site is relatively slow on mobile, and I wanted to check! Thank you!
Technical SEO | | lauraballer1 -
My pages are being crawled, but not indexed according to Search Console
According to Google Search Console, my pages are being crawled by not indexed. We use Shopify and about two weeks ago I selected that Traffic from all our domains redirects to our primary domain. So everything from www.url.com and https://url.com and so on, would all redirect to one url. Have added an attached image from Search Console. 6fzEQg8
Technical SEO | | HariOmHemp0 -
Homepage has dropped out of search results
As of 9/12, my homepage has dropped out of the SERPs. If you google my business name (Sumy Designs) it shows other pages in my site, my Facebook page, etc, but not the homepage. My sitelinks are gone too. It IS still indexed, which you can see if you do site:sumydesigns.com I had been ranking for about 15 keywords that have all been lost since my homepage has disappeared. Here's what I know: There are no manual actions. The homepage is still being indexed, it's just not showing up for any keywords, even my brand Nothing has changed in terms of content, I have been a near daily blogger for several years There's no indication of a problem in search console The drop only appears to be affecting desktop searches, mobile search it still shows up which seems pretty weird. I would love any ideas as to what could be causing this disappearance.
Technical SEO | | sumydesigns0 -
Changes to title and description not appearing in Google search...
www.heatwavemedia.com Search terms: san francisco video production, san francisco video production services In Google search site appears as "Heartwave Media: San Francisco Video Production Services" but I'm sure I've never used a colon in all my iterations of the title... Instead it reads "San Francisco Video Production Services | Heartwave Media" with the description "A San Francisco video production company specializing in creative corporate and commercial video services." But that's not coming up either... I'm on Wordpress and am using All in One SEO if that helps... Thoughts?
Technical SEO | | keeot0 -
Some competitors have a thumbnail in Google search results
I've noticed that a few of my top competitors have a small photo (thumbnail) next to their listing. I'm sure it's not a coincidence that they are ranked top for the search phrase too. Is this really a help and how can it be done? Many thanks, Iain.
Technical SEO | | iainmoran0 -
The search button on my site no longer works. Any fixes?
I have a wordpress site (can be found at theFlooringGirl.com). On all the pages, there is a search button so you can search for words on the site, but it no longer seems to work. My original webdesigner put it in, and I can't seem where to find it/where to edit/fix it. I finally found something that mentions "search" in the widget section and it is in the tool bar, but I can't find where/how to edit/fix it. BTW, I do have two other smaller sites that have this button and it still works there...so if I could find where to edit, I could theoretically copy and paste the code...if I knew where). Any advice? Thx.
Technical SEO | | Jborgueta0 -
How to search HTML source for an entire website
Is there a way for me to do a "view source" for an entire website without having to right-click every page and select "view source" for each of them?
Technical SEO | | SmartWebPros0 -
New Site Search Critique
Hi I am a huge fan of the SEOMOZ site and this great community which has helped me learn the current SEO skills I have now which are still very basic compared to the pros on the forum. I have tried to follow best practice regarding onsite and technical seo when developing my new site www.cheapfindergames.com and I would really appreciate it if experts on the forum could spare a minute to critique the site from a search perspective please This will give any elements of what onsite and technical SEO I done well and what aspects still need work. I am currently trying to build quality links and social mentions into the site which will take time, and the site has been designed around usability and conversions. Many Thanks Ian
Technical SEO | | ocelot0